Well I’m sure you’ve seen this at our booth and the inserts in your bags – we officially announced the roll out of the .in.net Carnival at the ResellerClub Hosting SummitThis is a first of its kind program geared towards resellers such as yourself. We are in a space that demands innovation is key - .in.net itself is a first step in that direction, and we hope to be able to continue to amaze, innovate & surprise you with kickass programs as Shridhar says, in the months to come
Transcript of "Driving Growth In Emerging Markets - Neha Naik, .IN.NET"
Domains Landscape in India
• India Ranks 3rd in the no. of internet users after China, US
• Just 11% Internet penetration
• Projected Domains Landscape in the next 3 years
Internet Users in
check availabilities fail
of the time
your customers do NOT
get what they want!
tried 2 or more names
before settling on a
Were not satisfied
with their domain
Source:Slide 5 & Wakefield research
had to rename a
product due to
Were more likely to
find a $100 bill on the
road than a perfectly
good domain name!
India’s New Domain
Taking India into the new domain era
What is .IN.NET?
Brand new namespace, short, generic names available
Priced competitively to suit the Indian Market
Open to everyone + instant registration process
Both locally & globally due to the combination of .IN & .NET
• Offer .IN.NET to your customers & resellers
• The Reseller with the highest no. of .IN.NET registrations in
comparison to his .IN registrations is the winner!
Contest Period – 17th October, 2013 to 20th January, 2014
Base Period – 1st July, 2013 to 30th September, 2013
• Add at least 50 .IN.NET names in the contest period
• If your base period registrations are lesser than 75 then a
base of 150 would apply
• Only net new registrations will be considered
1. Connect with your Registrar today!
2. Sign up to start offering .IN.NET
3. Promote Promote Promote!
4. Drive home a Car in 2014!
Ideas on promoting .IN.NET
• To NEW Customers
✓Focus more on point of sale
✓Add .IN.NET to your promo engine
✓Send out mailers announcing the promo
✓Upsell .IN.NET when a customer ends up looking at a
longer domain name
Ideas on promoting .IN.NET
• To EXISTING Customers
✓Send customized mailers to existing .IN whose domains are
available in .IN.NET
✓Send customized mailers to customers who have names in
both .IN and .IN.NET
✓Promote .IN.NET to customers who have really long names
in .IN , .NET or .COM
How can we help?
Collaboration with ResellerClub to pull all the data
Run check-availabilities in .IN.NET to let you know
what is available
• Radix - Largest new gTLD applicant from Asia with 29 applications
• Dedicated to becoming the Registry Operator for a variety of rich
and memorable top-level extensions in the new internet era
• Applied for all of the top 7 most valuable new gTLDs (Source: Sedo)
• 3 un-contested applications - .HOST, .SPACE & .PRESS
• Creating a stir in the market with re-purposed extensions - .PW