India’s DNS Industry: Innovation & Opportunities in the gTLD Marketplace - Kuek Yu Chuang, ICAN


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India’s DNS Industry: Innovation & Opportunities in the gTLD Marketplace - Kuek Yu Chuang, ICANN

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  • The Internet is a globally distributed computer network comprised of many voluntarily interconnected autonomous networks. It is governed by a decentralized and international multi-stakeholder network. They work cooperatively to create shared policies and standards that maintain the Internet’s global interoperability for the public good.Here’s how it works:Multi-stakeholders - Civil society, Internet users, the private sector, governments, national and international organizations, research, academic and technical communities all have a say in how the Internet is run.Open debate - The process of debating policy using any variety of methods: in-person, Internet drafts, public forums, publishing, and many more. Policies and Standards - Internet Policies are the shared principles, norms, rules, decision-making procedures, and programs that shape the evolution and use of the Internet. Internet Standards enable interoperability of systems on the Internet by defining protocols, messages formats, schemas, and languages.Operations and Services - Internet Operations span all aspects of hardware, software, and infrastructure required to make the Internet work. Services include education, access, web browsing, online commerce, social networking,To reach another person on the Internet you have to type an address into your computer -- a name or a number. That address must be unique so computers know where to find each other. ICANN coordinates these unique identifiers across the world. Without that coordination, we wouldn't have one global Internet. ICANN is a not-for-profit, public-benefit corporation formed in 1998. Its staff helps organize the voices of volunteers worldwide dedicated to keeping the Internet secure, stable and interoperable. ICANN promotes competition and helps develop Internet policy. Specifically, what ICANN does is coordinate the Internet’s global DNS (domain name system) – that is, the system of unique addresses (in the form of names and numbers) used to reach every computer on the Internet. The DNS is a vital part of the Internet’s infrastructure, without which the Internet could not function. Through its coordination of the DNS, ICANN plays an important role in the expansion and evolution of the Internet.In more technical terms, ICANN coordinates the Domain Name System (DNS), Internet Protocol (IP) addresses, space allocation, protocol identifier assignment, generic (gTLD) and country code (ccTLD) Top-Level Domain name system management, and root server system management functions. Besides providing technical operations of vital DNS resources, ICANN also defines policies for how the "names and numbers" of the Internet should run. This is achieved in a “community-based, consensus-driven, multi-stakeholder model.“Community-based, or bottom up - At ICANN, sub-groups can raise issues at the grassroots level. If the issue falls within ICANN’s remit, it can rise through various Advisory Committees and Supporting Organizations until eventually policy recommendations are passed to the Board for a vote.Consensus-driven - Through its By-laws, processes, and international meetings, ICANN is the arena where all advocates can discuss Internet policy issues. Almost anyone can join most of ICANN’s volunteer Working Groups, assuring broad representation of the world’s perspectives. Hearing all points of view, searching for mutual interests, and working toward consensus take time, but the process resists capture by any single interest– an important consideration when managing a resource as vital as the global Internet.Multi-stakeholder model.- At the heart of ICANN’s policy-making is what is called a “multi-stakeholder model.” This decentralized governance model places citizens, industry and government on an equal level. It allows for bottom-up, consensus-driven policy-making. The idea is that Internet governance should mimic the structure of the Internet itself – borderless and open to all. Within ICANN, this model emphasizes the voices of a broad range of stakeholders. ICANN’s multi-stakeholder model ensures that everyone who uses the Internet has a voice in how it is governed. As shown above, there are a vast number of stakeholders, including governments, registries, registrars, Internet service providers, businesses and individual Internet users. ICANN’s inclusive approach treats the public sector, the private sector, and technical experts as peers. In the ICANN community, you’ll find registries, registrars, Internet Service Providers (ISPs), intellectual property advocates, commercial and business interests, non-commercial and non-profit interests, representation from more than 100 governments, and a global array of individual Internet users. All points of view receive consideration on their own merits. ICANN’s fundamental belief is that all users of the Internet deserve a say in how it is
  • SPEAKER NOTES:This graphic was designed to show end users how the domain name registry process works at a very high level. I’ll use it here to discuss ICANN’s role in domain name registrations.ICANN has agreements with registrars and registries.Using its registrar accreditation agreement, ICANN manages relationships with more than 1000 accredited registrarsIt conducts contract & policy trainings through outreach and regional meetingsIt audits and enforces ICANN’s contracts & policiesIt builds and maintains strategic, collaborative relationships
  • Statistics are from McKinsey Report “The Internet’s Impact on India”
  • Challenges to India’s rate of Internet adoption from McKinsey Report “The Internet’s Impact on India”
  • Statistics are from McKinsey Report “The Internet’s Impact on India”
  • SPEAKER NOTES:What is the New gTLD Program?The New gTLD Program is an initiative that will enable the introduction of unlimited generic top-level domain names (both ASCII and IDN) into the domain name space.New gTLD Program will create more choice for Internet users, empower innovation, stimulate economic activity and generate new business opportunities around the world.It’s a platform for innovation that will bring about the “what’s next”. And it is a program managed by ICANN.
  • A search through the new gTLD applicant database revealed three applied-for strings in Hindi and 21 Indian applications, as shown on this slide and the next two.
  • Consider getting involved with ICANN and our multistakeholder process. Our organization is built on inclusiveness – because everyone using the Internet has a right to be heard in its governance.Adding your voice to our process makes our decisions and policies richer.Membership is open to all, as are our meetings. Registration is free and, as noted, we offer remote participation from your computer if you cannot attend in person.
  • At-Large Structures are the grassroots level, and are local organizations of At-Large members that are located throughout the world. These are the logos for four Indian organizations that are currently accredited At-Large Structures within ICANN’s At-Large Community.
  • India’s DNS Industry: Innovation & Opportunities in the gTLD Marketplace - Kuek Yu Chuang, ICAN

    1. 1. One World, One Internet + No one person, company, organization or government runs the Internet. + Instead, all of these engage in open debate to set policies and standards and create services and operations. + ICANN coordinates unique identifiers that enable computers to find one another. 2
    2. 2. ICANN’s Role in Domain Name Registrations 3 3
    3. 3. ICANN Accredited Registrars in India + Out of 1,000 ICANN accredited registrars globally, 21 are in India + More than the entire continent of Africa, which has 5 ICANN accredited registrars but less than China, which has 44. + Benefits of accreditation include obtaining domain names directly from the registry, which may result in lower costs 4
    4. 4. India is poised for Internet boom + Likely to have second largest user base in the world. + Room to grow – only 35% of businesses offer online services. + Internet adoption led by young people on mobile devices. 5
    5. 5. Challenges to Internet growth in India Improving Internet infrastucture Lowering cost of access and use Raising digital literacy Broader range of apps and services Improving business environment 6
    6. 6. Content in local languages will be key competitive advantage + Language barriers are being eased through more localized content and internationalized domain names. + Today, not one Indian language is among top ten on Internet. But just wait! + Next wave of Indian adoption of Internet will be in local languages. 7
    7. 7. What is the New gTLD Program? + An initiative that will enable the introduction of unlimited generic top-level domain names or extensions (both ASCII and IDN) into the domain name space + Managed by the Internet Corporation for Assigned Names and Numbers (ICANN) 8 8
    8. 8. New gTLD Program + ICANN launched New gTLD Program to promote competition, innovation and consumer choice in domain name space. + New gTLDs could enable organizations to create stronger ties to their community or brand. 9
    9. 9. Applied-for New gTLDs in Hindi + .COM + .NET + .ORG 10
    10. 10. “Generic” new gTLD applications that passed Initial Evaluation + INFIBEAM Incorporation (.OOO) + “Dedicated online platform extension of for retailers to market goods and services.” + DotPing Inc. (.PING) + “New namespace for Internet users of the world.” 11
    11. 11. “Brand” new gTLD applications that passed initial evaluation + + + + + + + + + + + + + 12 Bharti Airtel Limited (.AIRTEL) Bharti Enterprises (.BHARTI) Dabur India Limited (.DABUR) Housing Development Finance Corporation (.HDFC) HDFC Bank (.HDFCBANK) Reliance Industries Limited (.INDIANS, .RELIANCE, .RIL) Infosys Limited (.INFOSYS and .INFY) Lupin Limited (.LUPIN) State Bank of India (.SBI and .STATEBANK) Shriram Capital Limited (.SHRIRAM) Star India Private Limited (.STAR) Tata Motors Limited (.TATAMOTORS) TV Sundram Iyengar & Sons (.TVS)
    12. 12. A New Season at ICANN + ICANN goes to the world, rather than have the world come to it. + Renewed focus on internationalization, operational excellence. + Evolving the multistakeholder model. 13
    13. 13. Get Involved + Many ways to become more involved in ICANN + Board members + Community participants + Through Governmental Advisory Committee + Working for ICANN + Working groups + L Root nodes 14
    14. 14. Indian At-Large Structures within ICANN Internet Society Vasudhay Kutumbhkum (ISVK)India 15
    15. 15. Summary + India is poised for exponential Internet growth + ICANN has many exciting initiatives such as the New gTLD Program and Internationalized Domain Names. Join us in shaping the future of the Internet as: + Board members + Community participants + Through Governmental Advisory Committee + Working for ICANN 16