How .XXX Makes Sense for your Business

How .XXX makes sense for your Business
Agenda:
What is .XXX?
Brief History - How Did We Get Here
What .XXX Offers
What is the Sponsored Community?
Tangible Benefits to Webmasters
Who wins?
Key Dates
.XXX Landrush & General Availability
ResellerClub's .XXX Pricing
Contact Us

What is .XXX?
We are a Sponsored Top Level Domain designed specifically for the global adult entertainment industry as a trusted brand, globally recognized and extolling responsible and safe behavior.

How Did We Get Here
March 2004 - Submitted Application to ICANN
June 2005 - ICANN votes that ICM Meets Criteria including Industry Support
August 2005 - US Government Intervenes in process
March 2007 - ICANN retracts previous approval
June 2008 - ICM Files for Legal Arbitration vs. ICANN
September 2009 - Arbitration hearing in Washington DC
February 2010 - ICM Wins case vs. ICANN
June 2010 - ICANN accepts arbitration decision and agrees to move forward with .XXX
December 2010 - ICANN stipulates its intent to sign Registry Agreement for .XXX after GAC Consultation
March 2011 - ICANN agrees to sign contract
September 7, 2011- Launch is ready to begin!

What .XXX Offers
Domains are now available that are no longer available in the dot-com world
All sites will be labeled with W3C POWDER machine readable tags
All sites will be daily malware scanned
All registrants will be both age and identity verified
All sites can use a revolutionary age-verified and secure micropayment system.
All benefits will be promoted globally attracting more traffic

What is the Sponsored Community?
Individuals, business, entities, and organizations that: (i) have determined that
a system of self-identification would be beneficial, and (ii) have voluntarily
agreed to comply with all IFFOR Policies and Best Practices Guidelines, as
published from time to time on the IFFOR web site; and (ii) either:
Provide online, sexually-oriented adult entertainment (“Online Adult Entertainment”) intended for consenting adults or for other community members (“Providers”)
Represent Providers (“Representatives”)
Provide products or services to Providers and Representatives(“Service Providers”)

Tangible Benefits to Webmasters
Mainstream Press exposure of .XXX benefits for consumers
Consumer focused global advertising campaigns
Mainstream acceptance of .XXX as safe, reliable and secure
Increased consumer confidence in .XXX sites
Increased traffic and conversion rates
Traffic generating portals using ultra premium names with free listings and advertising opportunities for .XXX sites (e.g., sex.xxx, xxx.xxx, porn.xxx)
New domain names available to webmasters for first time
Global audience for .XXX rather than country specific TLDs
De-facto search destination for adult content surfers
Increased direct type-in traffic in .XXX

Who wins?
Adult Consumers: WIN
Adult Providers: WIN
Individuals and Parents who want to avoid adult content: WIN
WHY?

Adult Consumers win because...
Many consumers of adult entertainment are concerned about adult sites in three ways
Will I get a virus if I navigate to this site?
Will I be inadvertently exposed to illegal images?
Will I get cheated or exposed if I enter my payment details?
.XXX solves ALL of these concerns by...
All sites will be daily malware scanned
All sites will be scanned for inappropriate references to and use of under age terms/images per IFFOR policy
All sites will get the chance to offer revolutionary, safe and discreet, regulated micro-payment system

Adult Providers win because...
Many Adult Webmasters suffer from three main challenges
Poor reputation for lack of protections & fair dealing
Lack of converting quality traffic
Lack of low cost, easy payment methods
.XXX solves all of these issues by...
The brand and protections .XXX offers will be promoted globally as the safe, trusted new online home for adult content attracting more visitors to .XXX sites
As a result, more visitors will convert into paying customers
The new revolutionary, cross platform, multi-currency global payment system allowing for transactions as low as 99 cents will help open new markets

Individuals and Parents who want to avoid adult content win because...
For users wishing to avoid adult content there are currently 3 main concerns
Inadvertent exposure to adult sites
Inability to easily filter them out
Protecting their children from access to adult content online
.XXX addresses those three concerns by...
The visual identifier of .XXX suffix makes it impossible to visit such a site by mistake or by accident.
The inclusive W3C POWDER machine-readable labels makes filtering 100% efficient.
Parental Control software and browser based settings make .XXX easy to filter out for those choosing to do so.

Summary
.XXX changes the way in which online Adult Entertainment is publicly perceived, marketed and sold to consumers.
.XXX will be a success due to the fact that it addresses and satisfies the needs and concerns of ALL stakeholder groups that acknowledge online Adult Entertainment has a legitimate right to exist.

Key Dates
Landrush
Starts 8 Nov 2011 at 16:00 UTC and close on until 25 Nov 2011 at 16:00 UTC
Members of the Sponsored Community
General Availability
Start of GA – 6 December 2011
Members of the Sponsored Community / Names will Resolve
Non-Members of the Sponsored Community / Names will NOT resolve

.XXX Landrush Process
In the event ICM receives more than one qualified application for the same name, the name will be allocated via auction.
Each applicant must be validated as a member of the adult Sponsored Community.
Membership Validation must be completed within 5 Days of Close of Landrush. If they do not, the application is neither awarded nor goes to auction.
Registrants and Registrars will be notified as domains are awarded, but all domains will actually be created and allowed to resolve on December 6th, 2011.

.XXX Landrush Membership Requirement
ICM Membership Requirement
.XXX is a sponsored TLD with an ICANN-mandated Charter
During Landrush, members of the Sponsored Community are required to authenticate before they acquire the domain or proceed to auction. The deadline will be up to 5 days after the close of Landrush. If the Applicant does not authenticate on ICM’s website by the deadline, they will lose their application and no Registry refund will be provided.
The membership authentication process during Landrush will be
The Applicant registers domain(s) with Registrar and attests he/she is a member of the Sponsored Community.
The Registrar submits the application(s) to our Registry (Afilias).
ICM Registry emails the Applicant a link to authenticate on our website within 24 hours of submission.
The Applicant completes the authentication process from the link provided.
The Applicant will be provided a Membership ID that can be used for future .XXX registrations.

.XXX General Availability
Members domains resolve
Non-member domains do not resolve
Registrar associates all domain registrations and transfers to Member ID

.XXX Registration Process at GA

.XXX Messaging
Both Adult and Non-Adult have a product at General Availability
Members – can purchase Resolving GA domain names
Non-Members – can purchase Non-Resolving GA domain names
An opportunity for all of your registrants. One combined message.

ResellerClub’s .XXX Pricing
Landrush
Complete Refund of the Registration fee of $75 in case of unsuccessful Registrations.
Pre-Orders for Landrush: Start accepting Pre-Orders for Landrush from your SuperSite very soon!
General AvailabilityAvail of .XXX Domains at just $79 during GA

Contact Us
sales@resellerclub.com
Tel: +1 (415) 236 1970
+91 22 3079 7676
www.resellerclub.com

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How .XXX Makes Sense for your Business

by ResellerClub on Oct 09, 2011

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How .XXX Makes Sense for your Business — Presentation Transcript