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IDN’s and its Implications for Small Businesses - Edmon Chung, DotAsia

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  • 1. Google Amazon 101 Applications vs. 76 Applications
  • 2. DotAsia as a not-for-profit organisation with a mandate to promote Internet development and adoption in Asia.
  • 3. EVERY .ASIA DOMAIN CONTRIBUTES TO INTERNET DEVELOPMENT IN ASIA
  • 4. 500,000+ .Asia Domains Registered July 2013
  • 5. Growing .Asia Presence • • • • 2009: 13 Million 2011: 66 Million 2012: 85.8 Million 2013: 140 Million entries indexed at Google
  • 6. .ASIA TRUSTED BY ASIAN BANKS
  • 7. www.development.asia
  • 8. AsianFilmAwards.Asia • The Asian Oscars
  • 9. festivaloflife.asia flyingfox.asia myamigo.asia hotelrainbow.asia blueapple.asia saber.asia delhi99.asia respirotech.asia amaltas.asia talentpool.asia castlemedia.asia studioone.asia .ASIA IN NEW DELHI
  • 10. 0 24. Israel 23. Turkey 22. Russian Federation 21. Philippines 20. New Zealand 19. Canada 18. Taiwan, Province of… 17. Switzerland 16. Viet Nam 15. France 14. Korea, Republic of 13. Malaysia 12. Netherlands 11. Indonesia 10. Thailand 9. Hong Kong 8. United Kingdom 7. Singapore 6. Germany 5. India 4. Japan 3. China 2. United States 1. Australia Top New Registrations by Country • 7 of Top 10 in Asia Pacific 10000 9000 8000 7000 6000 5000 4000 3000 2000 1000
  • 11. Top .ASIA Registrars 2011 vs. 2012 2011 • GoDaddy.com • Aust Domains • Network Solutions • Directi • Key-Systems 18% 12% 9% 7% 5% US AU US IN DE 2012 • GMO • Megazone • Aust Domains • Shanghai Meicheng • Directi • 1API • GoDaddy 25% JP 21% KR 16% AU 6% CN 6% IN 5% DE 3.5% US
  • 12. www.olpc.asia
  • 13. APEA.Asia
  • 14. NetMission.Asia • Class of 2009 – Completed Training – ICANN / APNG APNIC / APNG • Community Projects: – Children’s Carnival – Youth & Family  Pilot for HK gov supported large scale Internet education program (hiring 500 youth) – Middle-Aged Women Program  Internet training for disadvantaged middle-aged women – Elderly Survey • Youth IGF Camp
  • 15. Youth IGF Camp (YIGF.Asia)
  • 16. APNGCamp.Asia • 14th APNG Camp • GEN I: Unleash ICT Potentials. Shape Asia’s Future. – Date: 15 Aug (Wed.) – 19 (Sun.), 2012 – Venue: EWHA University Campus, Seoul, Korea – Partcipant: Local Youth and 30 International Fellows
  • 17. FoodRevolutionDay.Asia
  • 18. Food.Asia
  • 19. MandelaDay.Asia
  • 20. Asia Open Source Software Centers
  • 21. .inc .hkt .studio .asia .box .网站 .richardli .home .kids .nowtv .電訊盈科 .Future .香港電訊 .art .世界 .pccw .app .网店 .新闻 .now
  • 22. NOT JUST ABOUT VOLUME OF REGISTRATIONS
  • 23. Economic Value / Social Value / Synergistic Value CREATING VALUE
  • 24. Enhancing Perceived Value = Improving Footprint & Relevance DEVELOPING ONLINE BRAND
  • 25. STRATEGIC DOMAIN PORTFOLIO
  • 26. DOMAIN SEO VALUE
  • 27. SOCIAL MEDIA / NETWORK ENGAGEMENT & DOMAIN IDENTITY
  • 28. IDN & NATIVE LANGUAGE DOMAINS
  • 29. • 1 & 2 Character .ASIA domains launch • www.1.asia | www.ii.asia • Sunrise: – October 22 – 30, 2013 • Landrush: – November 5 – 13, 2013 • Public Auctions: – December 3, 2013
  • 30. Connecting Asia with One Domain
  • 31. EVERY .ASIA DOMAIN CONTRIBUTES TO INTERNET DEVELOPMENT IN ASIA love.from.asia Edmon Chung <edmon@registry.asia>