Bhavin Turakhia Keynote Presentation - ResellerClub Hosting Summit 2013
 

Bhavin Turakhia Keynote Presentation - ResellerClub Hosting Summit 2013

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Bhavin Turakhia Keynote Presentation - ResellerClub Hosting Summit 2013

Bhavin Turakhia Keynote Presentation - ResellerClub Hosting Summit 2013

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  • lets build a Watch to tell time <br />
  • all the wheels and cogs and small parts in the watch (we’ll skip this for now) <br />
  • form groups of two/three, take a piece of paper and design the watch. <br />
  • co-founded by ex-Facebooker/ex-apple Dave Morin and Napster co-founder Shawn Fanning. <br />
  • Amazing design, great execution. but no one needed it. <br />
  • co-founded by ex-Facebooker/ex-apple Dave Morin and Napster co-founder Shawn Fanning. <br />
  • extremely complex to built. an engineering feat! but no one understood it, not one could use it. <br />
  • Include users in the design and development process, talk to your users as early and more often. write personas to help visualize them. write user stories to understand their goals and objectives. <br />
  • no one wakes up thinking "I want to use this website because it has parallax" OR "oh i want to fill that awesome designed signup form" people want to get things done, do bank work, book tickets, lookup information <br />
  • how many of you owned this phone? <br />
  • well if you did, i’m sorry for you :) <br />
  • Get feedback faster, fix things faster, and release as soon as they&apos;re ready. <br />
  • FB has a saying: “Move fast and break things.” The idea is that if you never break anything, you’re probably not moving fast enough. <br />

Bhavin Turakhia Keynote Presentation - ResellerClub Hosting Summit 2013 Bhavin Turakhia Keynote Presentation - ResellerClub Hosting Summit 2013 Presentation Transcript

  • So, what do we need to create great products?
  • Building a successful Product
  • Ingredients
  • An Idea
  • Engineering
  • Design
  • A typical product development process... + An Idea + Great Engineering Awesome Designers
  • Is this all it takes?
  • How many of you know Path?
  • Great idea The “Anti-social” Network
  • Great founders founded by ex-Facebook / ex-apple Dave Morin and Napster co-founder Shawn Fanning.
  • Great design
  • Only 6 million users after 3 years Pivoted thrice
  • How many of you remember Wave?
  • Great idea Email + IM + Blogging + Comments + Social + Groups + Forums + Document Sharing + Voice + Video + Collaboration + Platform
  • Great founders Lars and Jens Rasmussen. (same guys who also built Google maps) Funded by Google
  • Great engineering
  • Announced Aug 2010 Shut down April 2012
  • So, does an Idea + Engineering + Design => Successful Product
  • Maybe not
  • Lesson 1 Learn and understand people and their goals. Talk to them early and often
  • People don’t care about your great idea
  • People don’t care about your awesome design
  • People don’t care about your engineering prowess
  • Oh I use that app because it has animated buttons - said no one, ever.
  • People don’t care about an app
  • People care about what an app solves
  • People have jobs to be done
  • People don’t want to visit amazon
  • People want to buy a book
  • People don’t want to use facebook
  • People want to keep in touch with friends
  • People don’t care about your app or website. if there was an easier way to get their job done without an app. they’d prefer that.
  • Did Path ask people if they want an “antisocial” network?
  • Did Google Ask people if they want an Email + IM + Blogging + Comments + Social + Groups + Forums + Document Sharing + Voice + Video + Collaboration + Platform
  • Talk to people
  • Solve their problems
  • Fail early. Fail often.
  • People will buy it
  • Because we are Microsoft
  • Microsoft Takes $900 Million Writeoff on Surface RT inventory.
  • Not a great phone. Not a great gaming device
  • Spend millions on research and design
  • Ship fast and fail early. Don’t fall in love with your ideas.
  • “Release early, release often. We think that's the best way to develop software that delights people.”
  • Maps vs Wave
  • Fail early. Fail often.
  • Access to great talent
  • Access to tons of capital
  • Failure is never final
  • "I have not failed 700 times. I have not failed once. I have succeeded in proving that those 700 ways will not work. When I have eliminated the ways that will not work, I will find the way that will work." - Thomas Edison
  • Don’t give up
  • Lesson 1: Talk to people
  • Lesson 2: Fail early. Fail often
  • Lesson 3: Don’t give up