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State of the Domain Naming System - Anand Vora & Ulrich Reatzlaff - Public Interest Registry

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  • Amitabh Bachchan (Pronounced Ami-tab But-chan) is India’s most famous actor.
  • In five years, .ORG nearly doubled in size.
  • In five years, .ORG nearly doubled in size.
  • We cannot confirm that Q4 2011 new creates were higher outside of the U.S.
  • In five years, .ORG nearly doubled in size.
  • In five years, .ORG nearly doubled in size.
  • In five years, .ORG nearly doubled in size.
  • In five years, .ORG nearly doubled in size.
  • In five years, .ORG nearly doubled in size.
  • Transcript

    • 1. State of theDomain Naming System Ulrich Retzlaff Anand Vora Public Interest Registry
    • 2. 27 years ago… .com .net .org .gov .edu .mil 2
    • 3. Today Coming soon... .asia .in .Africa .Health .biz .fr .Bank .Hotel .info 210,000,000+ .uk .Berlin .Irish .Dental .Love Domain Names Registered .jobs .cn .Eco .London .Earth .Money Over 2 Billion .name .kr .Food .Movie .pro .hk Internet.Film Users .Paris .tel .my .Free .Poker .Green .Radio .xxx .vn .Gay .Whatever 3
    • 4. Today 1billion active 800 million users 140 million users each month, watching active users, 4 billion hours of sending 340 video, and million tweets 72 hours of video are every day uploaded every minute Founded 2004 Founded 2005 Founded 2006 4
    • 5. Do websites still matter? Question: Rank the following (Website, FB, Twitter, LinkedIn, YouTube) from most trustworthy to least. 81% of respondents chose an organization’s website as the most trustworthy place. 60% of respondents chose Twitter as the least. Facebook, YouTube, and LinkedIn fell in between the two extremes. Caravan Research 2010 5
    • 6. Ok, but why so many new gTLDs? “The programs goals include enhancing competition and consumer choice, and enabling the benefits of innovation via the introduction of new gTLDs.” 6
    • 7. Business Innovation since 1985 E-commerce 7
    • 8. Innovations for Multimedia Streaming 8
    • 9. Community Innovations Crowd Sourcing 9
    • 10. MOVIE
    • 11. .ORG Statistics
    • 12. Major Global Reach AF AP 1% 11% Roughly 40% of EU registrations come 23% NA from outside of the 63% U.S. LAC 2% 12
    • 13. Broad Appeal ReligionSmall Businesses Arts and Culture Open Source Associations Community Development Sports and Recreation Charity & Campaigns Corporate Social Responsibility (CSR) Disaster Relief Health and Medical Celebrity CausesGlobal Organizations Open Source 13
    • 14. Strong Brand Attributes Web users* have told us that .ORG stands for: 1. Informative 2. Well-intentioned 3. Trustworthy 4. Valuable information 5. International use *Based on global survey conducted in 2009, 2010 of 10,000+ Users 14
    • 15. .ORG is a Growing TLD Domains Under Management (2006-2012) 12,000,000 10,000,000 8,000,000 6,000,000 4,000,000 2,000,000 - 2006 2007 2008 2009 2010 2011 2012 One of the original TLDs, now over 10M DUM, and growing at 7% each year. 15
    • 16. Highest Renewal Rate Renewal Rate Average 86.0% 75.7% 75.4% (blended) renewal rate of 60.7% 75%, is among the highest of all gTLDs. 1 year 2 years 3+ years Blended 16
    • 17. Internet Users in India
    • 18. Internet Users 18
    • 19. In Asia 19
    • 20. ASIA INTERNET USE, POPULATION DATA AND FACEBOOK STATISTICS Population Internet Users, Internet Users Penetration Users Facebook ASIA ( 2011 Est.) (Year 2000) 31-Dec-11 (% Population) % Asia 31-Mar-12Afganistan 29,835,392 1,000 1,256,470 4.20% 0.10% 257,440Bangladesh 158,570,535 100,000 5,501,609 3.50% 0.50% 2,520,680Bhutan 708,427 500 98,728 13.90% 0.00% 65,660China * 1,336,718,015 22,500,000 513,100,000 38.40% 50.50% 447,460Hong Kong * 7,122,508 2,283,000 4,894,913 68.70% 0.50% 3,752,160India 1,189,172,906 5,000,000 121,000,000 10.20% 11.90% 45,048,100Indonesia 245,613,043 2,000,000 55,000,000 22.40% 5.40% 43,523,740Japan 126,475,664 47,080,000 101,228,736 80.00% 10.00% 7,684,120Kazakhstan 15,522,373 70,000 5,448,965 35.10% 0.50% 452,200Korea, South 48,754,657 19,040,000 40,329,660 82.70% 4.00% 6,376,160Kyrgystan 5,587,443 51,600 2,194,400 39.30% 0.20% 75,380Myanmar 53,999,804 1,000 110,000 0.20% 0.00% n/aNepal 29,391,883 50,000 2,031,245 6.90% 0.20% 1,396,800Pakistan 187,342,721 133,900 29,128,970 15.50% 2.90% 6,412,960Sri Lanka 21,283,913 121,500 2,503,194 11.80% 0.20% 1,235,080Taiwan 23,071,779 6,260,000 16,147,000 70.00% 1.60% 11,877,620Tajikistan 7,627,200 2,000 794,483 10.40% 0.10% 34,640Vietnam 90,549,390 200,000 30,516,587 33.70% 3.00% 3,173,480 20
    • 21. Promoting .ORG in India Comprehensive campaign: TV, PR, Digital, & Social Media Our Commitment to Indian Market • Create awareness for .ORG • Reach out to SMBs to promote .ORG • Support our valued partners 21
    • 22. A WORLD OF POSSIBILITIES.TOGETHER. 22
    • 23. Thank Youuretzlaff@pir.org avora@pir.org
    • 24. REPOSITORY
    • 25. What does this mean?
    • 26. Look To Broadband As Indicator India1 broadband subscriber per 100 people. Europe & U.S. has30 broadband subscribers per 100 people.Source ITU-2011
    • 27. Broadband Drives Real Growth An IDB study found that a 10% point increase in broadband penetration in the region could boost gross domestic product by an average 3.2% and raise productivity by 2.6%.Inter-American Development Bank (IDB)- 5-2012