TTI PEC Nairobi Workshop - Packaging and research usability
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
87
On Slideshare
87
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Packaging to increase research usability
  • 2. Packaging research in different ways: • Makes research work harder on your behalf • Increases ‘opportunities to see’ – especially new audiences and those who don’t have time to read a 30-page report • Creates new opportunities to interact with different audiences • And more...
  • 3. Five steps to improve packaging • What, and who, are you packaging for? • Branding and messaging • Leveraging the research - and the researcher • Timing • Leveraging other tools, channels and people.
  • 4. ODI publications at a glance
  • 5. DFID 1.4.40 approach “We have found the “1.4.40 approach” to be effective and useful...involves producing a package or portfolio of products: - a one page of key messages - a four page executive summary - a report of no more than 40 pages presenting your findings.”
  • 6. 2011: Timing + other people
  • 7. 2014: ‘Could someone please clone Sarah Phillips?’
  • 8. Policy influence: ECDPM and Economic Partnership Agreements
  • 9. Policy influence: ECDPM #AfricaEU2014
  • 10. Policy influence: ECDPM #AfricaEU2014
  • 11. What’s the potential? Is there a researcher or ED at your table? Ask them to select a piece of research. What can they tell you about: - Why is it important or unusual? - What do they want people to do once they have read it? Aim for: - A single page of four key messages? - Ideas to package that research to engage key audiences?