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TTI PEC Nairobi Workshop - Budgeting and Resourcing
TTI PEC Nairobi Workshop - Budgeting and Resourcing
TTI PEC Nairobi Workshop - Budgeting and Resourcing
TTI PEC Nairobi Workshop - Budgeting and Resourcing
TTI PEC Nairobi Workshop - Budgeting and Resourcing
TTI PEC Nairobi Workshop - Budgeting and Resourcing
TTI PEC Nairobi Workshop - Budgeting and Resourcing
TTI PEC Nairobi Workshop - Budgeting and Resourcing
TTI PEC Nairobi Workshop - Budgeting and Resourcing
TTI PEC Nairobi Workshop - Budgeting and Resourcing
TTI PEC Nairobi Workshop - Budgeting and Resourcing
TTI PEC Nairobi Workshop - Budgeting and Resourcing
TTI PEC Nairobi Workshop - Budgeting and Resourcing
TTI PEC Nairobi Workshop - Budgeting and Resourcing
TTI PEC Nairobi Workshop - Budgeting and Resourcing
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TTI PEC Nairobi Workshop - Budgeting and Resourcing

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  • HFG, JLN, CEI, Mkt dynamics, HIV/AIDS funding in Pepfar countries
  • HFG, JLN, CEI, Mkt dynamics, HIV/AIDS funding in Pepfar countries
  • HFG, JLN, CEI, Mkt dynamics, HIV/AIDS funding in Pepfar countries
  • HFG, JLN, CEI, Mkt dynamics, HIV/AIDS funding in Pepfar countries
  • HFG, JLN, CEI, Mkt dynamics, HIV/AIDS funding in Pepfar countries
  • Transcript

    • 1. Budgeting and Resourcing for Executive Directors April 29, 2014 TTI PEC Africa workshop - Nairobi Courtney Tolmie (Results for Development Institute)
    • 2. Starting with a question What are the biggest challenges that you face in budgeting and resources for PEC as an executive director? 2 | R4D.org
    • 3. Budgeting for PEC – Project versus Organization Budget 3 | R4D.org  Like with PEC strategies and M&E plans, think tanks should think about Project-level communications budgets and Organization-level communications budgets Project Level Organization Level Both should be tied to objectives from your strategy Generally shorter term Generally longer term Tied to specific activities More strategic
    • 4. Where does an organization PEC budget fit in the process? 4 | R4D.org 1 • Identify target audiences 2 • Determine the PEC objective(s) for each audience 3 • Select the PEC channels 4 • Design the message 5 • Establish the communications budget 6 • Decide on communications mix 7 • Measure PEC results From Ray Struyk – Managing Think Tank Practices (second edition)
    • 5. Main Categories of Budget for PEC  Staff salaries and fringe  Staff training and capacity building  Communications planning/strategy  Branding  “Products”  Events  Publications (print)  Online communications  Other media (video, etc) 5 | R4D.org Your Costs + Consultants
    • 6. Budgeting for PEC Staff  First step – identifying the model that works best for you: 6 | R4D.org Executive Director Researcher Researcher Researcher Communications Lead/Director
    • 7. Budgeting for PEC Staff  First step – identifying the model that works best for you: 7 | R4D.org Executive Director Researcher Communications Officer Researcher Communications Officer Researcher Communications Officer
    • 8. Budgeting for PEC Staff  First step – identifying the model that works best for you: 8 | R4D.org Executive Director Researcher (with PEC duties) Researcher (with PEC duties) Researcher (with PEC duties)
    • 9. Budgeting for PEC Staff  In groups of 3, share your PEC staffing model with your group  Discuss the Advantages and Disadvantages of your model  5 minutes per person 9 | R4D.org
    • 10. Building Resources for PEC Staffing  Project budgets versus Organization (Core) budgets  Project budget  Can (and should) build part of PEC staff time into project budgets  Covers some cost – but difficult to stretch this to consistently cover full salary  Core budget options:  TTI budget  Other core funding 10 | R4D.org
    • 11. Main Categories of Budget for PEC  Staff salaries and fringe  Staff training and capacity building  “Products”  Events  Publications (print)  Online communications  Other media (video, etc)  Communications planning/strategy  Branding 11 | R4D.org
    • 12. Staff training and capacity building Resources  TTI Phase 2 – opportunities for capacity building  TTI PEC – for remainder of program  Others? 12 | R4D.org For PEC Staff For Researchers  Topics – particular skills, programs, etc that can help your PEC effectiveness  Motivation for PEC Staff  Listen to your team  Topics – talking to the media, writing for broader audiences, blogging  Especially valuable if moving to a CGD-like model  Listen to your (PEC and research) team
    • 13. Main Categories of Budget for PEC  Staff salaries and fringe  Staff training and capacity building  “Products”  Events  Publications (print)  Online communications  Other media (video, etc)  Communications planning/strategy  Branding 13 | R4D.org
    • 14. Products  We often think of products with projects – but there are strategic products as well:  Resource mobilization  If you can budget in core, great.  However often can cover costs for these through project budgets. 14 | R4D.org Website Newsletters, Magazines Videos or promotional materials Events
    • 15. Revisiting the Challenges and Take Aways  What challenges have we not covered?  What opportunities are there for the TTI partners to support each other? 15 | R4D.org

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