<ul><li>Magazines are always on target:  less waste </li></ul><ul><li>Fitting the brand to the community:  magazines get v...
 
 
<ul><li>The reader is in control:  what, where, when, how they read </li></ul><ul><li>Magazines get the real focussed atte...
 
<ul><li>No other medium provides advertisers with such direct acces to all five human senses:  sight, taste, smell, touch,...
 
<ul><li>Magazines are lovemarks:  magazine readers bond with their favorite magazines </li></ul><ul><li>Magazines are stro...
 
 
<ul><li>Magazines boost the power of other media:  magazines play a key role in boosting the overall performance of market...
 
<ul><li>Magazines will stay relevant in an increasingly digital landscape:  tactility and portability are key components o...
 
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Magazines Can

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Short presentation from Sanoma about the power of magazines. Who can target every audience? Who can create personal moments? Who can move people? Who can engage communities? Who can optimise advertising effects? Who can make advertising future? Magazines can!

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Transcript of "Magazines Can"

  1. 3. <ul><li>Magazines are always on target: less waste </li></ul><ul><li>Fitting the brand to the community: magazines get very close to the readers </li></ul><ul><li>Relevant content: the audience is very homogeneous on a certain aspect (special interest, life stage, way of life, need or mood) </li></ul><ul><li>Greater selection means improving quality: for both readers and advertisers </li></ul>
  2. 6. <ul><li>The reader is in control: what, where, when, how they read </li></ul><ul><li>Magazines get the real focussed attention: less multitasking </li></ul><ul><li>Magazines are a source of inspiration, ideas and practical information: unexpected discoveries </li></ul><ul><li>Ads belong: magazine advertising is logical, natural and appreciated </li></ul>
  3. 8. <ul><li>No other medium provides advertisers with such direct acces to all five human senses: sight, taste, smell, touch, sound </li></ul><ul><li>More than any other media magazines can move people, make them do things: practical usability </li></ul><ul><li>Magazines create Word of Mouth: they are the opinion leaders medium </li></ul><ul><li>Magazine advertising influences online search: more than any other medium </li></ul>
  4. 10. <ul><li>Magazines are lovemarks: magazine readers bond with their favorite magazines </li></ul><ul><li>Magazines are strong brands with strong values: values of the magazine are transferred to the ads/brands in the magazine </li></ul><ul><li>Magazine brands create communities through engagement: the better the match, the stronger the connection </li></ul><ul><li>Magazines are branding platforms: multiplatform contact points </li></ul>
  5. 13. <ul><li>Magazines boost the power of other media: magazines play a key role in boosting the overall performance of marketing campaigns </li></ul><ul><li>Adding magazines to a tv campaign will make the mix overall more cost effective: synergy </li></ul><ul><li>Overspending tv: underspending magazines </li></ul><ul><li>Magazines sell: the intention to buy increases dramatically in a mix of tv and other media, like magazines and online </li></ul>
  6. 15. <ul><li>Magazines will stay relevant in an increasingly digital landscape: tactility and portability are key components of the pleasure </li></ul><ul><li>Attention, relevance, trust, interaction and engagement are important issues in the current landscape: all of these are features of magazines </li></ul><ul><li>Print revolution: thanks to paper technology and printing techniques the possibility of creative formats is endless </li></ul><ul><li>Changing role publishers: from content provider to content facilitator </li></ul>

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