Magazines Can

Magazines are always on target: less waste
Fitting the brand to the community: magazines get very close to the readers
Relevant content: the audience is very homogeneous on a certain aspect (special interest, life stage, way of life, need or mood)
Greater selection means improving quality: for both readers and advertisers

The reader is in control: what, where, when, how they read
Magazines get the real focussed attention: less multitasking
Magazines are a source of inspiration, ideas and practical information: unexpected discoveries
Ads belong: magazine advertising is logical, natural and appreciated

No other medium provides advertisers with such direct acces to all five human senses: sight, taste, smell, touch, sound
More than any other media magazines can move people, make them do things: practical usability
Magazines create Word of Mouth: they are the opinion leaders medium
Magazine advertising influences online search: more than any other medium

Magazines are lovemarks: magazine readers bond with their favorite magazines
Magazines are strong brands with strong values: values of the magazine are transferred to the ads/brands in the magazine
Magazine brands create communities through engagement: the better the match, the stronger the connection
Magazines are branding platforms: multiplatform contact points

Magazines boost the power of other media: magazines play a key role in boosting the overall performance of marketing campaigns
Adding magazines to a tv campaign will make the mix overall more cost effective: synergy
Overspending tv: underspending magazines
Magazines sell: the intention to buy increases dramatically in a mix of tv and other media, like magazines and online

Magazines will stay relevant in an increasingly digital landscape: tactility and portability are key components of the pleasure
Attention, relevance, trust, interaction and engagement are important issues in the current landscape: all of these are features of magazines
Print revolution: thanks to paper technology and printing techniques the possibility of creative formats is endless
Changing role publishers: from content provider to content facilitator

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Magazines Can

by Researchblog on Jun 12, 2009

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