Up Close and Personal With Your Consumers

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Up Close and Personal With Your Consumers

  1. 1. Up Close and Personal with Your Consumers Rick West CEO, Co-Founder Field Agent™
  2. 2. Housekeeping Duration: 1 hour You are on mute Questions? Recording available Use the Q&A box within the next week © Field Agent, Inc. 2013
  3. 3. A crowdsourcing platform that utilizes a smart device to collect fast, reliable information at the Point of Influence™ © Field Agent, Inc. 2013
  4. 4. Eyes & Ears in the store © Field Agent, Inc. 2013
  5. 5. Point of Influence™: First Moment of Truth (product/service selection) Zero Moment of Truth Second Moment of Truth (determining a need/want) (product/service usage) Information at the Point of Influence™ ? insights 123 photos video data © Field Agent, Inc. 2013 10
  6. 6. OBSERVATION: Why people freely engage on mobile? • People are now used to sharing thoughts and photos • New Apps enable sharing photos in a fast and easy way • Mobile Technology providers are capitalizing on a normal progression Technology  usage  habit (code/app) © Field Agent, Inc. 2013
  7. 7. Where does Mobile Fit? Consumer Centric Knowledge Networks Panel A Panel B Panel C Panel D Mobile (location specific) Family and Friends 1 10 Representative National (location specific) Mobile Panel using cell phones Panel D Panel C Panel B Panel A Knowledge Networks Family and Friends (location specific) Shopper Centric © Field Agent, Inc. 2013
  8. 8. Shopper Centric National Sampling 13 © Field Agent, Inc. 2013
  9. 9. Quality Control Agent History Photo Verify Time Stamp GPS Marker © Field Agent, Inc. 2013
  10. 10. Key Benefits Speed & Cost Gather results quickly and at a fraction of typical brick and mortar costs Reliability Quality Control for each project enabled by GPS Marking, Time Stamping and Visual confirmation Privacy Engage customers about issues they might be hesitant to discuss in person © Field Agent, Inc. 2013
  11. 11. Key Benefits Insights Point of Influence™ Photos/Video, Verbatim Consumer Quotes and Insights Geographic Reach Capture data from inside of homes and stores without the need to travel or hire staff Scale Target a small group (e.g. demographics) or hear from the crowd (e.g. locations) © Field Agent, Inc. 2013
  12. 12. WHERE DOES MOBILE FIT Examples of Research work we’re doing. © Field Agent, Inc. 2013
  13. 13. 1 Engagement at the Point of Influence™ © Field Agent, Inc. 2013
  14. 14. Same Methodologies using new technology + Shop-a-long Mobile Interview In Person Interview © Field Agent, Inc. 2013 + Mobile Community Focus Groups
  15. 15. 2 Conducting Ideation and Concept Testing © Field Agent, Inc. 2013
  16. 16. Ideation In Home Audit + Consumer insights(1) Electric Outlets Device Mount Media Mount (1) The person performing the audit could be your targeted shopper (i.e. gender, age, income, family, etc.) © Field Agent, Inc. 2013 Lighting
  17. 17. Concept Testing In Home Audit + Consumer insights + Consumer Concept review Device Adaptors Integrated adaptors or USB hookups for popular devices Electric Outlets Neat, organized electrical outlets integrated Lighting Rope and clip lighting that fits without overheating © Field Agent, Inc. 2013
  18. 18. 3 Conducting Private Projects © Field Agent, Inc. 2013
  19. 19. 4 Understanding Habits © Field Agent, Inc. 2013
  20. 20. Product Usage Validation (Brand example) © Field Agent, Inc. 2013
  21. 21. 5 Supplementing Current Research © Field Agent, Inc. 2013
  22. 22. Insight Confirmation (Category example) © Field Agent, Inc. 2013
  23. 23. Competitive Confirmation (Branding example) © Field Agent, Inc. 2013
  24. 24. Point of Influence™: First Moment of Truth (product/service selection) Zero Moment of Truth Second Moment of Truth (determining a need/want) (product/service usage) Information at the Point of Influence™ ? insights 123 photos video data © Field Agent, Inc. 2013 29
  25. 25. Contact: John Simmons john.simmons@fieldagent.net (972) 322-5712 Rick West rick.west@fieldagent.net (479) 966-9573 © Field Agent, Inc. 2013
  26. 26. Up Close and Personal with Your Consumers Rick West CEO, Co-Founder Field Agent™

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