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Hallmark's Journey into Social Media | Hallmark @ MRMW 2011

by on Jul 26, 2011

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Using social media for market research and new product development: the case of Hallmark: ...

Using social media for market research and new product development: the case of Hallmark:

- Evaluating the use of social media data as a research tool.
- Sharing what we learned and observed from a specific project: what worked and what didn’t.
- Highlighting paradigms of traditional research that are seriously challenged by the use of social media data.

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Hallmark's Journey into Social Media | Hallmark @ MRMW 2011 Hallmark's Journey into Social Media | Hallmark @ MRMW 2011 Presentation Transcript