Thank you for registering for our webinar “What’s Next for Google Consumer Surveys” and for
the thoughtful questions. We’ve done our best to compile common questions and provide
responses below. For very specific questions or those meriting further discussion, please
contact us at GCSprojects@google.com and we will respond to you directly. Thanks!
Q: In which countries do you currently have sample?
A: US, UK and Canada. We will be adding additional countries in the coming months. Follow our
Google+ page for announcements about international availability.
Q: What are the demographic and geographic facets available for targeting?
A: Gender, age (1824, 2534, 3544, 4554, 55+), and geographic location (US Region or State,
CA Region or Province, UK Country or Region). We offer zip/postal prefix targeting for custom
Q: Can results be parsed by demographic?
A: Yes, demographic/geographic crosstabs are included automatically with every survey.
Q: How do I guarantee I reach the correct demographic?
A: For mobile surveys, we will use selfreported demographics for targeting. For surveys
completed via our online publisher network, we leverage inferred demographics (based on the
DoubleClick cookie) and geographic information (based on IP lookup). These are
crossreferenced with census data. To learn more about our inferred data check out this report
compiled by the Pew Research Center.
SCREENING & INCIDENCE:
Q: How many screening questions can you ask to target a custom audience?
A: Currently, you can ask one screening question. We plan to add more later.
Q: Is there an additional cost for adding a screening question? Is there a minimum
A: There is no fee for adding a screening question to your survey. Standard pricing applies with
or without a screening question, provided the incidence of the screening question is above 20%.
Researchers with surveys with an incidence below 20% should contact our Sales team
(GCSprojects@google.com) to learn more about custom projects.
Q: What happens if the incidence falls below 20% after the survey has already been
launched and paid for?
A: When a standard survey with a custom screener falls below a 20% incidence rate, the survey
will be stopped automatically and payment refunded.
FEATURES AND QUESTION TYPES:
Q: How many questions can one respondent answer?
A: You may now ask up to 10 questions in a given survey, which will be answered by each
Q: What will the limitations be on question length and response choice length with the
new longersurvey format?
A: The character and response limits will be the same with the longersurvey format as with our
existing microsurvey format. The character limit for questions is 200 and for responses is 44,
and multiple choice questions can have up to 5 responses shown at a time (plus an optional
“Other: ___” or “None of the above” option.)
Q: Any news on additional question types?
A: We’re excited to explore new formats after these upcoming launches.
Q: Will you be looking to launch a Net Promoter Score (NPS) type product?
A: We think GCS is a great solution for NPS work and are happy to work with researchers to
implement NPS projects.
Q: How are results and analysis presented? Can I get a spreadsheet of responses?
A: Survey results are available both directly within the interactive interface as well as in a
spreadsheet that is downloadable within the interface and emailed to you following the
completion of your survey.
DESKTOP METHODOLOGY & PUBLISHER NETWORK
Q: How do you engage respondents online?
A: Respondents are prompted with questions when they hit a “surveywall” on any of our
publisher sites. You can learn more about how these work here.
Q: Can you give us an idea of what publishers are in your network?
A: While we do not publish a complete list, our 300+ publishers feature news & nonnews
content, both national and local. Some publishers include the NY Daily News, Texas Tribune,
Synonym.com and over ½ of the top 15 US publishing groups.
Q: How will longer surveys work for online respondents within your publisher network?
A: When a respondent answers a survey on a site within our publisher network, they will
continue to only have to answer one question to gain access to the desired content (typically
lasting a few articles or a day). At that point, users will be given the option to continue answering
the remaining questions for a week’s worth of access.
Q: Can we run surveys on our own website?
A: If you are not looking to build a representative sample of your target population, but rather
looking to survey users on your own site, take a look at our Website Satisfaction product.
Q: If we go with GCS vs. a traditional supplier, how does (potentially) splitting our survey
into 4 pieces and quadrupling our sample, impact costs?
A: The $1.10 $3.50 cost range provided is a baseline for 10question surveys. Modular projects
and larger studies are considered custom projects. Surveys will be priced to accommodate the
Q: Can multiple 10 question surveys be adequately be combined to take the place of a 20
question (or longer) survey?
A: Absolutely! A modularized approach allows you to “chunk” surveys into smaller pieces without
sacrificing important data & crosstabs. We are here to help you explore this new approach for
your work. Contact us at GCSprojects@google.com for more information.
Q: What will be the incentive to download the app and answer survey questions?
A: We’re applying a similar opinionforcontent model on mobile as we do with our desktop
model. Answering surveys will allow users to access mobile content for free.
Q: What is the current installed base of the mobile app? In which countries do you
currently have respondents?
A: The mobile app has not yet launched and we anticipate launching later this Fall. Follow our
Google+ page for announcements about our mobile launch and all other major GCS updates.
Q: Will the mobile app be available in iOS as well as Android?
A: At launch the app will be available only on Android devices.
Q: How are you addressing privacy and security concerns among mobile users?
A: Google has very stringent privacy policies and a rigorous security review process for every
product developed and launched, including our mobile app. The security and privacy of our
users is our number one priority.
Q: What sort of quality control assurances/processes does GCS have in place to combat
A: We employ a variety of detection practices in place to spot spammers, “fast finger”
respondents, straightliners and other forms of bad quality responses.
Q: How will an Androidonly app impact representativeness and data quality?
A: Our Android app will generate samples representative of mobile or smartphone populations.
As smartphone adoption continues to grow, we believe this sample base will quickly overlap with
the general & internet populations.
Q: Are there links to the validation studies you’ve mentioned?
A: The validation references are linked below:
● Pew Research Center studies and comparison
● Nielsen & RTI International surveywall methodology validation
● Nate Silver lists GCS as top online poll at predicting 2012 election