Your SlideShare is downloading. ×
0
Data Collection in China
Data Collection in China
Data Collection in China
Data Collection in China
Data Collection in China
Data Collection in China
Data Collection in China
Data Collection in China
Data Collection in China
Data Collection in China
Data Collection in China
Data Collection in China
Data Collection in China
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Data Collection in China

1,159

Published on

Data collection options fit particular cultural context. In this presentation by WAC Survey and Strategic Research, market research techniques are looked at in relation to the cultural context of …

Data collection options fit particular cultural context. In this presentation by WAC Survey and Strategic Research, market research techniques are looked at in relation to the cultural context of China.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,159
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1.  
  • 2.
    • WAC Survey can conduct studies globally.
    • WAC Survey has conducted research studies in Asia since 2002:
        • China
        • Japan
        • Taiwan
        • So. Korea
        • VietNam
        • Philippines
        • Hong Kong
        • Malaysia
        • Singapore
        • Thailand
        • Indonesia
        • India
        • Australia
        • New Zealand
    WAC Survey: Experience Globally and in Asia
  • 3.
    • Both Consumer and B2B Data Collection
    • Full translation Services, from English to Cantonese, Chinese, then back to English
    • Electronic web-based (CAPI, CATI) and pencil - paper
    • Provide output in
      • Excel
      • ASCII
      • SPSS
      • SQL
      • Quantum
    WAC Survey: What We Can Deliver
  • 4.
    • Consumer : Face-to-face and telephone communication are equally important when connecting with Chinese consumers. However, with slower internet speeds, the adoption of web-based interviewing tools is not practical or cost efficient at this point in time:
        • Street intercept interviews:
          • so much Chinese life is lived on the streets that street intercept interviews continue to be the core method of quantitative consumer research in China. We find this method highly effective when conducting high incidence, large sample general consumer studies .
        • Central location tests (CLT):
          • for longer surveys and lower incidence populations, we use of the many central location facilities around China. This approach is extremely effective in reaching children, families and teens to conduct in-person interviews.
    Data Collection Options Fit Particular Cultural Context
  • 5.
    • Consumer : Face-to-face and telephone communication are equally important when connecting with Chinese consumers. However, with slower internet speeds, the adoption of web-based interviewing tools is not practical or cost efficient at this point in time:
        • 3. Telephone interviews:
          • for shorter surveys, this is a cost-effective way to interview consumers, as we have access to:
            • a large telephone number database,
            • a system that can automatically create telephone numbers, enabling us to reach many consumers in a large range.
        • 4. Consumer online surveys:
          • we anticipate online research to develop and strengthen in China as a key research method, and we have access to over 20 million Chinese consumers that are available for online surveys.
        • 5. Mobile phone surveys:
          • WAC Survey will soon be able to conduct surveys in China based upon mobile phone platforms. We anticipate these services will improve with access to faster mobile data networks.
    Data Collection Options Fit Particular Cultural Context (cont.)
  • 6.
    • Consumer : Face-to-face and telephone communication are equally important when connecting with Chinese consumers. However, with slower internet speeds, the adoption of web-based interviewing tools is not practical or cost efficient at this point in time:
        • 6. Door-to-door interviewing:
          • door-to-door as a method of gathering data is less preferable to consumers and researchers alike, due to concerns about privacy. Also, there is evidence that the lack of response from consumers leads to unrepresentative data.
    Data Collection Options Fit Particular Cultural Context (cont.)
  • 7.
    • B2B : Data collection among respondents like doctors, health professionals and C-level management:
        • Face-to-face interviews:
          • in central location facilities
          • professionals pre-recruited by telephone then interviewed in person.
            • In contrast to Western professionals, this is the preferred approach, as many Chinese executives aren’t comfortable with interviews at their place of work
        • Telephone interviews: China is a geographically dispersed country and, with professionals’ schedules ever more hurried, executive telephone interviewing is a growing alternative to face to face.
          • CATi and CAPi are used as subsidiary tools of telephone interviews. For example, with large sample sizes and tight timelines, we adopt web CATi to integrate all fieldwork sources, then many interviewers can work on the same web questionnaire, enhancing the speed and accuracy of data collection.
    Data Collection Options Fit Particular Cultural Context (cont.)
  • 8.
    • B2B : Data collection among respondents like doctors, health professionals and C-level management:
        • 3. Web-conference interviews:
          • Adobe Acrobat® Connect Professional used for web conferencing and online collaboration to enable virtual face-to-face interviews. This allows interviews to be completed more efficiently with geographically dispersed respondents.
            • The ‘wow-factor’ of the technology encourages participation from hard to motivate participants. Respondents can see and hear ads and new product concepts so we can record more realistic reactions, and our interviewers can get a facial reaction.
            • This is a great interview option for technology-focused target markets like IT and medical science.
        • 4. Telephone interviews:
          • China is a geographically dispersed country and, with professionals’ schedules ever more hurried, executive telephone interviewing is a growing alternative to face to face.
          • CATi and CAPi are used as subsidiary tools of telephone interviews. For example, with large sample sizes and tight timelines, we adopt web CATi to integrate all fieldwork sources, then many interviewers can work on the same web questionnaire, enhancing the speed and accuracy of data collection .
    Data Collection Options Fit Particular Cultural Context (cont.)
  • 9.
    • B2B : Data collection among respondents like doctors, health professionals and C-level management:
        • 5. Online surveys:
          • Online business respondents are pre-recruited or drawn from the growing number of B2B business and professional databases
    Data Collection Options Fit Particular Cultural Context (cont.)
  • 10.
    • Tier 1:
        • Beijing
        • Shanghai
        • Guangzhou
        • Hong Kong
    • Tier 2 :
        • Tianjin
        • Chongqing
        • Harbin
        • Changchun
        • Shenyang
        • Hainan
    For Online Studies, WAC Survey Delivers Coverage Across Tier 1 and Tier 2 Chinese Cities 50% of all Internet users in China 30% of all Internet users in China
  • 11.
        • Ethnographic research: speaking with and observing participants in person, at home, shopping, out with friends, or at work.
        • Experiential groups: observing and interviewing individuals or groups in contrasting retail environments, recording and discussing their activities, and sometimes bringing people back to the purchase environment.
        • Blogs: we use blogs to complement the interview process, which enables participants to document their true feelings and behaviors.
        • Online forums: enable individual and group discussions between people who are dispersed by geography or time.
        • Video conferencing and collaboration: using video conferencing we can share visual stimulus and view people’s reactions to what they see.
        • Surveillance research: hidden cameras can provide intimate pictures of peoples’ worlds, either at work, at home or shopping.
        • Consumer reporters: photo and video diaries allow consumers to document their lives for us, and tell us more about their world.
        • Text and instant messaging: to capture people’s self-expression, we adopt ways that certain groups and individuals communicate with each other, for instance, via text and instant messaging. This gives us an efficient, authentic and spontaneous picture of our consumers.
    WAC Survey Qualitative Capabilities in China
  • 12.
        • For a financial services/products company: a study of Chinese reactions to various life and health insurance products
        • For a paper handling services company: a study of corporate decision-makers’ attitudes and behavior relative to scanning, shredding, photocopying and storage
        • For a manufacturer of prepared baked goods: product placement/usage of a new product with multiple post-usage phone callback sales waves
        • For a manufacturer of wireless phones: testing of a new line of cell phones
        • For a worldwide energy company: a multi-wave consumer image and attitude tracking study.
        • For a world-wide weight loss organization: evaluating feasibility of market entry into key Tier 1 and 2 markets
        • For a producer of cordials and liquors : continuous advertising and product testing for several recently introduced products
        • For a major consulting company: new product ideation and optimization surveys using conjoint analysis
    Recent Projects
  • 13.
        • Austin Nichols
        • Avaya
        • Campbell’s
        • Kellogg’s
        • McKinsey and Co.
        • New York Life
        • Nokia
        • Pillsbury
        • Ricoh
        • Shell Energy
        • SHRM
        • Verizon Biz
        • Weight-Watcher’s
    Clients Served in China

×