The Indian wine industry is a nascent but fast growing market attracting a number of domestic entrepreneurs, foreign manufacturers and importers. Consumption in India is growing and expected to accelerate led primarily by metropolitan cities. Domestic production is a major factor in spurring consumption with Maharashtra accounting for maximum volume. Despite high import duties, demand for foreign wines is strong, with France as the leading trade partner.
The report identifies the change in consumer awareness and perception as one of the key drivers as well as various government initiatives to encourage domestic production and consumption. Innovation on the part of producers, and the role of organized retail chains are also instrumental in driving the market. Quality and myriad of state-level government policies are challenges that may have a long term impact on the market.
The report also provides a snapshot of competition in two categories – domestic manufacturers and importers. Data includes the approximate number of players, leading firms and market share.