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Wi-Fi Market in IndiaNovember 2011
Executive Summary              Overall market size of WLAN in India grew to INR a1 bn in 20-- from INR a2 bn in 20--      ...
•Introduction•Market Overview•Scope in India•Selection Criteria•Drivers and Challenges•Major Players•Vendor Opportunity•Ke...
Introduction Wi-Fi (Wireless Fidelity) Overview • Wi-Fi is a wireless network technology which uses radio waves like mobil...
Wi-Fi market in India witnessed significant growth over the past d1 years Market Overview – India • Overall market size of...
Wi-Fi Value Chain                        SAMPLE           Element1                                                  Elemen...
Major Wi-Fi Hotspots in India Major States with Wi-Fi Hotspots           Major States      No. of Wi-Fi Hotspots          ...
Scope in India – Across Verticals (-/-)              • India houses colossal consumer base for various products and servic...
Wi-Fi Selection Criteria                                                                                                Cr...
Drivers & Challenges  Drivers                                                           Challenges  Greater Availability o...
Major Wi-Fi Product Players (-/-) Company Snapshot: company1 Corporate Information                                        ...
Areas such as area1, area2 and area3 provide ample opportunities for the vendors Vendor Opportunity                  • aaa...
Some recent developments & trends in the domestic market Key Trends & Development    Trends & Developments                ...
Strategic Recommendations (-/-)                      • Ppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppp    ...
Thank you for the attentionThe Wi-Fi Market in India report is a part of Research on India’s Information TechnologySeries....
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Market Research Report : Wi-Fi Market in India 2011

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For the complete report, get in touch with us at : info@netscribes.com

The first reference of Wireless Fidelity or Wi-Fi can be tracked back all the way to the year 1985 but not until recently it started attracting the attention of the Indian consumers both business and general users. Wi-Fi allows the users to take advantage of the wireless networking through internet and intranet along with the flexibility of multiple usage location and multiple devices. With more and more mobile devices such as smartphones, Tablet PCs and laptops being equipped with Wi-Fi chips, usage of wireless broadband via the same has seen significant growth. Increasing numbers of Wi-Fi equipments offering and variations of the same ensures a promising market for Wi-Fi in India.

The report begins with ‘Introduction’ section covering overview regarding Wi-Fi which provides basic idea regarding the wireless technologies with some technical details. It also elaborates the process of Wi-Fi transmission of wireless radio signals & receival of it by various compatible devices in different locations.

The ‘Market Overview’ section elaborates global & domestic market state of Wi-Fi products & services. It also provides statistical information regarding Wi-Fi enabled devices, shipment of Wi-Fi products, enterprise Wi-Fi market, global Wi-Fi hotspots and its growth. Market overview of Wi-Fi in India covers similar information regarding Wi-Fi equipments, devices, Wi-Fi hotspot deployment and market share by major Wi-Fi equipment manufacturers. ‘Wi-Fi Technology Snapshot’ sub-section briefs about the various revisions of the Wi-Fi technologies till date with technical information such as frequency channel, bandwidth and disadvantages for each. The ‘Wi-Fi Value Chain’ provides basic idea regarding the flow of Wi-Fi products from producer to end users. Next the locations of major Wi-Fi hotspots in various states & cities in India are stated & highlighted on a map.

It is followed by ‘Scope in India’ section which discusses the advantages of Wi-Fi, scope of the same in verticals or sectors. Specific sectors have been highlighted with information regarding each of their market state and opportunity areas in the sectors for Wi-Fi

Next, ‘Selection Criteria’ highlights the prime factors which the users consider upon before buying Wi-Fi equipments and other WLAN hardware products. It will provide a fundamental idea regarding the generic & technical aspects on which the user emphasize more on, hence help the vendors focus on prime factors of such products.

The report continues with ‘Drivers & Challenges’ section elaborating the major furtherance & impediments for Wi-Fi adoption in India. Both the ‘drivers’ and ’challenges’ are equally stressed upon to provide clear idea regarding the probable obstacles and rewards in the line of business and help vendors take necessary measures.

In the ‘Major Players’ section the major Wi-Fi equipment

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Transcript of "Market Research Report : Wi-Fi Market in India 2011"

  1. 1. Wi-Fi Market in IndiaNovember 2011
  2. 2. Executive Summary Overall market size of WLAN in India grew to INR a1 bn in 20-- from INR a2 bn in 20-- Globally Wi-Fi market size in terms of revenue is INR a3 bn as on 20-- Market Wi-Fi element1 deployment has gone up by a4% between 20-- and 20-- Wi-Fi and wireless mesh are the core wireless technologies vartical1 & vartical2 are implementing for quality1, quality2 & quality3 deployment Drivers: LE Greater Availability of Wi-Fi Enabled Challenges: Introduction of 3G Network P Drivers & Wireless Devices Lack of Wi-Fi Service Providers & Hot- Challenges Increase in Disposable Income Spots M Rising Enterprise Mobility Needs New Draft of Cybercafé Regulation by Government A Ease of Use in Domestic Environment Growing Demand for Wireless Network in VendorOpportunity Specific Sectors Opportunity1 Opportunity2 Opportunity3 S Major Wi-Fi Product Players Player1 Player2 Player3Competition Player4 Player5 Player6 WI-FI MARKET IN INDIA 2011.PPT 2
  3. 3. •Introduction•Market Overview•Scope in India•Selection Criteria•Drivers and Challenges•Major Players•Vendor Opportunity•Key Trends & Developments•Strategic Recommendation WI-FI MARKET IN INDIA 2011.PPT 3
  4. 4. Introduction Wi-Fi (Wireless Fidelity) Overview • Wi-Fi is a wireless network technology which uses radio waves like mobile phones, Television & radio broadcast signals Wi-Fi is a technology used to build WLAN (Wireless Local Area Network) environment for personal or commercial need It is a wireless network where wireless data transaction occurs over distances of a few a1 feet using high frequency signals E Typically a Wi-Fi router or a Wi-Fi access point have the range of a2 feet indoors & a3 feet outdoors in terms of service area • Devices with Wi-Fi capability such as desktop PCs, laptops, Tablets, smartphones & other devices can access internet PL and intranet wirelessly via the access points or directly from the Wi-Fi hotspots Wi-Fi Transmission & Access Process AM Element1 Element2 S Element5 Element6 Element4 Element7 Element3 Element8Source: WI-FI MARKET IN INDIA 2011.PPT 4
  5. 5. Wi-Fi market in India witnessed significant growth over the past d1 years Market Overview – India • Overall market size of WLAN grew to INR a1 bn in 20-- from INR a2 bn in 20-- • Approximately a3 mn Wi-Fi devices were shipped to India in 20-- Amongst the total numbers of Wi-Fi devices, a4 mn where smartphones and feature phones in 20-- which is expected to reach a5 mn approximately by 20-- LE Most of the newer mobile phones which accounts for smartphones & feature phones come with Wi-Fi capability • Wi-Fi hotspot deployment has gone up by a6% between 20-- and 20-- • Wi-Fi and wireless mesh are the core wireless technologies enterprises & SMBs are implementing for quality1, quality2 & quality3 deployment P • Quality4 and quality5 has been the prime reason for the rapid adoption of Wi-Fi M • Based on market share player1 is a major player in both home & enterprise segment with their Wi-Fi products INR bn SA Wi-Fi Equipments Market – Size, Growth & Share c1 b3 Player1 Player2 c3 Player3 c4 Player4 Player5 20-- 20--Source: WI-FI MARKET IN INDIA 2011.PPT 5
  6. 6. Wi-Fi Value Chain SAMPLE Element1 Element3 Element2 Element4 Element5 Element6 Element7 Element8 Element9 Element10 Element11Source: WI-FI MARKET IN INDIA 2011.PPT 6
  7. 7. Major Wi-Fi Hotspots in India Major States with Wi-Fi Hotspots Major States No. of Wi-Fi Hotspots SAMPLE Major Wi-Fi Cities Andhra Pradesh X1 Delhi X2 Goa X3 Gurgaon (40) Delhi (237) Gujarat X4 Noida (10) Haryana X5 Karnataka X6 Baroda Ahmedabad (127) Kerala X7 (11) Kolkata (106) Maharashtra X8 Mumbai Orissa X9 (206) Vizag (8) Pune Punjab X10 (189) Hyderabad (233) Rajasthan X11 Bangalore (503) Tamil Nadu X12 Mysore (8) Kozhikode (10) Chennai (212) Uttar Pradesh X13 Cochin (45) West Bengal x14 Trivandrum (16) Note 1: The list is not exhaustiveSource: Note 2: Based on cities with no. of Wi-FI hotspots greater than 5 WI-FI MARKET IN INDIA 2011.PPT 7
  8. 8. Scope in India – Across Verticals (-/-) • India houses colossal consumer base for various products and services in urban as well as in rural areas • With rising economy & income levels of citizens across the nation, opportunities for companies belonging to various industries have intensified furthermore leading to newer technology adoption including Wi-Fi • The major industries where Wi-Fi products hold immense opportunities are briefed below • Education sector consists of schooling, higher education (graduation, post-graduation & PhD programs) and vocational education (professional and specialized education) • Market size of the sector can be presented in the combined form of INR a1 tr and a2 mn students E per annum as of 20-- Sector1 • Wi-Fi enabled campuses are growing day by day as it provides the scholars to feature1, feature2 PL for application1 & application2 • It also allows area1 & area2 the flexibility to use internet & intranet wirelessly at any location in & around the campus AM • Indian healthcare industry is estimated to grow from the current INR b1 tr to over INR b2 tr by 20- - Sector2 S • Healthcare can be broadly categorized into ‘Healthcare Equipments & Services’ and ‘Pharmaceuticals & Biotechnology’ • Internet & intranet is essential for any institution which holds true for healthcare sector as well • Healthcare businesses can utilize new age technology such as area21, area22, area23, area24, area25, area26, area27, area28Source: WI-FI MARKET IN INDIA 2011.PPT 8
  9. 9. Wi-Fi Selection Criteria Criteria2 • aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa • Bbbbbbbbbbbbbbbbbbbbbbbbbbbbb • ccccccccccccccccccccccccccccccccccc Criteria1 Criteria3 • dddddddddddddddddddddddd • gggggggggggggggggggggggggg • Eeeeeeeeeeeeeeeeeeeeeeeee • Hhhhhhhhhhhhhhhhhhhhhhhh • fffffffffffffffffffffffffffffffffffffffffffff • iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii LE Criteria5 • jjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjj • Kkkkkkkkkkkkkkkkkkkkkkkkkkkkk MP Criteria4 • nnnnnnnnnnnnnnnnnnnnnnnnnnnn • PpppppppppppppppppppppppppppSource: • mmmmmmmmmmmmmmmmm A • qqqqqqqqqqqqqqqqqqqqqqqqqqqq S WI-FI MARKET IN INDIA 2011.PPT 9
  10. 10. Drivers & Challenges Drivers Challenges Greater Availability of Wi-Fi Enabled Introduction of 3G Network Wireless Devices Increase in Disposable Income Lack of Wi-Fi Service Providers & Hot- Spots Rising Enterprise Mobility Needs New Draft of Cybercafé Regulation by Government Ease of Use in Domestic Environment Growing Demand for Wireless Network in Specific Sectors WI-FI MARKET IN INDIA 2011.PPT 10
  11. 11. Major Wi-Fi Product Players (-/-) Company Snapshot: company1 Corporate Information E Business Highlights L • aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa P Head Quarters Country1 • bbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbb Industry Industry1 M • Ccccccccccccccccccccccccccccccccccccccc No. of. --- • Ddddddddddddddddddddddddddddddd A Employees • eeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee S Website www.----.com Sales Intelligence Mr. X1 Ms. X2 Mr. X3 Managing Director – Indian Director Channel Sales - India Business Manager Sub Continent Professional History Professional History Professional History Senior VP & GM at Star India Pvt Ltd National Sales Manager at Microsoft India Senior IP Counsel at Belkin International, Inc. Country Manager Entertainment & Devices Channel Sales Manager at Ingram Micro India Associate Counsel at Aristocrat Technologies, Division at Microsoft Corporation Pvt Ltd Inc. Other Other Other ICS Annamalai University John Marshall School of LawSource: WI-FI MARKET IN INDIA 2011.PPT 11
  12. 12. Areas such as area1, area2 and area3 provide ample opportunities for the vendors Vendor Opportunity • aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa • Bbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbb Area1 • Cccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccc • vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv LE MP • dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd • Eeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee • Fffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffff A Area2 • nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn S • Ppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppp • qqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqq • gggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggg Area3 • Hhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh • iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiSource: WI-FI MARKET IN INDIA 2011.PPT 12
  13. 13. Some recent developments & trends in the domestic market Key Trends & Development Trends & Developments Description • aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa Development1 • Bbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbb • Cccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccc Development2 • vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv • dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd Development3 • Eeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee • Fffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffff Trend1 • nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn • Ppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppp Trend2 • qqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqq • gggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggg Trend3 • HhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhSource: SAMPLE WI-FI MARKET IN INDIA 2011.PPT 13
  14. 14. Strategic Recommendations (-/-) • Ppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppp • qqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqq Recommendation1 • aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa E • bbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbb L MP Recommendation2 SA • cccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccc • dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd • eeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeSource: WI-FI MARKET IN INDIA 2011.PPT 14
  15. 15. Thank you for the attentionThe Wi-Fi Market in India report is a part of Research on India’s Information TechnologySeries. For more detailed information or customized research requirements please contact:Kalyan Banga Our other offerings in the IT Series: •e-Commerce Market in India 2011Phone: +91 33 4064 6215 •Security Software Market in India 2011E-Mail: kalyan.banga@netscribes.com •CRM Market in India 2011 •ERP Market in India 2011Gagan Uppal •Enterprise Mobility Market in India 2011Phone: +91 22 4098 7530 •Tablet PC market in India 2011E-Mail: gagan.uppal@netscribes.com •Cloud Computing Market in India 2011Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quickinsights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries onAbout NetscribesNetscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business &corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base.Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives.Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd.or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and priorpermission is required for guidelines on reproduction. WI-FI MARKET IN INDIA 2011.PPT 15
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