Market Research Report : White Spirits Market in India 2010


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Alcoholic beverages market in India is dominated by whisky; however, the white spirits market has been the fastest growing segment. Due to changing cultures, consumers are gradually opting to visit pubs and lounges more frequently. With a growth in young population in India, the youth is more inclined to drink lighter spirits which is spurring growth in white spirits such vodka, rum, gin and tequilla. Players in the industry are launching regular and premium brands to tap this potential and growing demand.

The report begins with an introduction section wherein the clear differentiation of the alcohol beverages in India has been shown with a focus on the white spirits category in India. This is followed by the market overview section providing the size of the Indian Made Foreign Liquor (IMFL) market in India with the segmentation in terms of market size and players. This is followed by the market overview of the white spirits in India providing the size of the market and projected percentage growth of this segment comparing it to other alcoholic beverages in the market.
The import and export figures of vodka have been highlighted including the market share of major countries. This is followed by a description of the segments of the white spirits market wherein the market size in terms of volume has been provided for the vodka segment. The key segments in the vodka market and their share has also been given. A brief description of the other white spirits is included and information regarding the major imported brands is provided.

An analysis of the drivers explain the factors for growth of the industry including rising income levels, changing lifestyles & higher acceptance, huge market potential, entry of international brands and growth in organized retail. The key challenges identified encompass high tax structure and improper regulations and advertising ban on alcohol. Key trends in the market have also been analyzed including innovative packaging and flavours, increasing joint ventures, rising mergers and acquisitions, promotional activities and launch of flavoured energy drinks.

The competition section provides an overview of the competitive landscape of the market with the share of players in the vodka market. A product portfolio matrix has also been illustrated covering all the players. It also includes complete profiles of the major domestic and foreign players in the market.

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Market Research Report : White Spirits Market in India 2010

  1. 1. White Spirits Market – India August 2010
  2. 2. Executive Summary White Spirits Market in India was valued at INR X bn in 20– and is expected to grow at Y% over 20-- - -- The market primarily includes – Vodka and Gin with white rum and tequila accounting for a Market small share LE Changing profile of consumers and their propensity to experiment with premium brands and varieties of spirits has fueled growth potential in the market Drivers: MP Rising income levels Challenges: High tax structure and improper Drivers & Challenges A Changing lifestyles & higher acceptance S Huge market potential Entry of International brands Growth in Organized retail regulations Advertising ban on alcohol Innovative packaging and flavours Promotional activities Trends Increasing joint ventures Launch of flavoured energy drinks Rising mergers and acquisitions The market has a huge influx of foreign players who have either set up joint ventures or have set up subsidiaries to capitalize on the potential in the market Market entry has barriers owing to the stringent regulations and tax structure of Indian Competition government Leading players are also setting up their own liquor outlets to reach the end consumers in an efficient manner WHITE SPIRITS MARKET IN INDIA 2010.PPT 2
  3. 3. •Introduction •Market Overview •Drivers & Challenges •Trends •Competition WHITE SPIRITS MARKET IN INDIA 2010.PPT 3
  4. 4. White spirits is a very small segment of the IMFL market however it is showing huge growth prospects IMFL Market IMFL Market – Overview Market Size & Growth • IMFL market in India is characterized by brown and INR bn white spirits A% White spirits occupy a very nominal share x q LE p • With growing number of people in the drinking age, y P the industry on a whole is set to grow rapidly • The industry has rapidly spread to even Tier II and M z Tier III cities with leading players offering their brands through licensed outlets IMFL Market (Segmentation by Players) SA 0 2008 Spirits Market Segmentation 2009 Company 5 Segment 4 Total Market – INR Q bn Company 4 E% S% D% Segment 3 R% Company 3 C% A% Company 1 P% Segment 1 Q% B% Segment 2 Company 2 Source: WHITE SPIRITS MARKET IN INDIA 2010.PPT 4
  5. 5. White spirits market in India is dominated by vodka and is emerging as a lucrative segment in the liquor industry White Spirits Market White Spirits Market – Overview Market Size & Growth • White spirits is an emerging segment in the liquor market in ~ A mn cases of white spirit was sold in 20-- - --; a growth of India and accounts for a% of the industry Z% over the previous year wherein vodka occupied b% • Led by vodka, white spirits also comprises of gin, white rum LE and tequila • With changing profile of drinkers, especially in the age group INR bn B% P c-d yrs, the consumption of white spirits such as vodka and gin j b is fast catching up in India a M • Social drinking habits and experimenting attitude with variety k A of drinks as cocktails is spurring growth especially in vodka l S • Launch of international brands in the premium spirits segment is attracting consumers to shift from dark spirits like A and B Growth of Segments 0 2008 2009 % 20YY to 20YY % 20XX to 20XX p Segment 5 has p i j e Predominant been the fastest q f q g d growing segment share of 1 l b r a and is expected to 0 c bottles maintain its -h 0 position -r Segment Segment Segment Segment Segment Segment Segment Segment Segment Segment 1 2 3 4 5 1 2 3 4 5 Source: WHITE SPIRITS MARKET IN INDIA 2010.PPT 5
  6. 6. Vodka consumption in India is growing manifold with changing profiles of drinkers Vodka Market – Overview Market Size & Growth • Vodka forms a huge market under white spirits in Vodka’s current share is ~A-B% of the total liquor India followed by gin and white rum industry and is projected to grow to C-D% in X yrs • Consumption is growing owing to its increasing LE popularity amongst youngsters as it is viewed as very trendy and youthful P mn cases • Maximum consumption of Vodka takes place in W a Indian market SAM part of India which is followed by X, Y and Z • More than Z% of vodka sales in Asia is from the b c B% w x y Vodka Market Segmentation (20--) v d u Market Price Band A% t Segments Brands Share (INR) s e r p q Brand 1, Brand Segment 1 A% X-Y 2, Brand 3 0 Brand 4, Brand 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Segment 2 B% P-Q 5, Brand 6 , Brand 7 Forecast Source: WHITE SPIRITS MARKET IN INDIA 2010.PPT 6
  7. 7. Drivers & Challenges – Summary Drivers Rising income levels Challenges Changing lifestyles & higher High tax structure and improper acceptance regulations Huge market potential Advertising ban on alcohol Entry of International brands Growth in Organized retail WHITE SPIRITS MARKET IN INDIA 2010.PPT 7
  8. 8. Trends – Summary Innovative packaging and flavours Launch of flavoured energy Increasing joint ventures drinks Key Trends Promotional activities Rising mergers and acquisitions WHITE SPIRITS MARKET IN INDIA 2010.PPT 8
  9. 9. Major Domestic Players (2/9) Company Snapshot: Company 1 Corporate Information Financial Performance Revenue Headquarters State 1 Revenue Profit INR mn Profit / Loss INR mn Founded 19XX p d t c q b u Products Product 1, 2, 3, 4 r a v s Key People Mr. X – MD 0 0 2005-06 2006-07 2007-08 2008-09 Business Highlights LE • Is engaged in the business of manufacture, marketing and sale of Industrial Alcohol comprising X and Y, Z, and Indian Made Foreign Liquor (IMFL) MP • In the IMFL segment, it has brands like ‘Brand 1’ • Launched its own IMFL brands in state 1, 2, 3, 4, 5, 6, 7 SA • Has 2 distilleries in state 1 and 2 Expansion Plans: • The company has embarked upon an expansion plan of INR X mn to upgrade and expand its production facilities, along with setting up latest facilities in utility management to enable it to lower the cost of production while continuing with its production Source: WHITE SPIRITS MARKET IN INDIA 2010.PPT 9
  10. 10. Thank you for the attention The White Spirits Market report is part of Research on India’s Food & Beverage Industry Series. For more detailed information or customized research requirements please contact: Gagan Uppal Gaurav Kumar Phone: +91 22 4098 7530 Phone: +91 33 4064 6214 E-Mail: E-Mail: Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. WHITE SPIRITS MARKET IN INDIA 2010.PPT 10