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Netscribes latest market research report titled Water Purifier Market in India 2014 states that the domestic water purifier market is set to experience steady growth as people are becoming more aware of the utility of water purifiers in India. As initial consumer reactions and water purifier reviews have been largely positive, the adoption of the same will only improve over the years. Also, the market is largely under penetrated and manufacturers have ample opportunities to grow in this market. Various innovations and availability of products at various price points are helping the market to grow considerably. Demand for water purifiers is huge in the developing countries as government initiatives in such regions are not enough to provide clean drinking water. In India, the market size of water purifiers is huge and it is projected to increase even further.
Increase in urbanization is one of the major contributing factors behind the growth of the domestic water purifier market. People have less time to boil water, which is one of the reasons why water purifiers are very convenient for people staying in urban areas. As population increases, clean water becomes inaccessible to households. Unclean water leads to various water borne diseases. So, water purifiers have become a necessity nowadays. The water purifier market faces some challenges such as lack of awareness among the rural population and lack of standardization among the products marketed by companies. Recent trends have made it evident that new players are entering the market and they are also trying to increase the number of selling points. There is a lot of opportunity as the rural market is still untapped. The number of major water purifier companies in India is also considerably low which leads to low barriers towards market entry.
Overview of the water purifier market in India and forecasted market size data over 2013 to 2018
Major technologies used in the water purifier segment
Illustration of major distribution channels
Qualitative analysis of the major drivers and challenges affecting the market
Analysis of the competitive landscape and detailed profiles of major public and private players
Market opportunities through present scenario in the Indian market
Table of Contents:
Slide 1: Executive Summary
Slide 2: GDP at Factor Cost: Quarterly (2010-11 - 2013-14), Inflation Rate: Monthly (Jun 2013 - Nov 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Aug 2013 - Jan 2014)
Slide 4: Lending Rate: Annual (2008-09 - 2011-12), Trade Balance: Annual (2009-10 - 2012-13), FDI: Annual (2009-10 - 2012-13)
Slide 5-7: Introduction - Major Technologies, Major Distribution Models
Slide 8-9: Market Overview - India (In value and volume)
Slide 10: Market share
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