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Market Research Report : Water purifier market in India 2012
Market Research Report : Water purifier market in India 2012
Market Research Report : Water purifier market in India 2012
Market Research Report : Water purifier market in India 2012
Market Research Report : Water purifier market in India 2012
Market Research Report : Water purifier market in India 2012
Market Research Report : Water purifier market in India 2012
Market Research Report : Water purifier market in India 2012
Market Research Report : Water purifier market in India 2012
Market Research Report : Water purifier market in India 2012
Market Research Report : Water purifier market in India 2012
Market Research Report : Water purifier market in India 2012
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Market Research Report : Water purifier market in India 2012

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For the complete report, get in touch with us at : info@netscribes.com …

For the complete report, get in touch with us at : info@netscribes.com

Water Purifier Market in India is expected to grow at a healthy rate as the awareness for water purifier is on the rise and people are becoming more health conscious.
The report begins with an introduction on water purifier and how the global market will grow in next few years. It also highlights the major types of purification carried out by the water purifier. In the market overview section the market size and growth rate in terms of value and volume has been highlighted. Also the purchase criterion for water purifiers has been tabulated. In the next slide the revenue from rural market and urban market has been shown. Further the penetrations in these markets are also depicted. Again, the water purifier market in terms of organized and unorganized sector has been illustrated. Also, the market share among the players has been highlighted in the next slide as per the prevalent technology. Subsequently, the major technologies in the market are also explained. Furthermore, a snapshot of the players is given in the next slide along with insights about the after sales aspect. Major distribution models are also explained along with an indicative requirement for a franchise in this business.
In the next section drivers and challenges has been highlighted. Drivers include increase in urbanization which will call for more use of water purifiers. Also cities with population of more than 1 million are also increasing. Water purifiers have still not penetrated the market in a big way which provides opportunity for the manufacturers. Also these days’ water purifiers are available in various price points which is helping the market to grow. Also the lack of clean water is helping the market to grow as the sources of fresh water are decreasing. Again increase in water borne diseases has paved the way for the increase in water purifiers. The challenges identified are low awareness about water purifiers and the need for the same. Also, an average individual buyer would find it difficult to understand the various jargons related to water purification.


Water Purifier Market in India is expected to grow at a healthy rate as the awareness for water purifier is on the rise and people are becoming more health conscious.

The report begins with an introduction on water purifier and how the global market will grow in next few years. It also highlights the major types of purification carried out by the water purifier. In the market overview section the market size and growth rate in terms of value and volume has been highlighted. Also the purchase criterion for water purifiers has been tabulated. In the next slide the revenue from rural market and urban market has been shown. Further the penetrations in these markets are also depicted. Again, the water purifier market in terms of organized and unorganized sector has been illustrated. Also, the market share among the players

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  • 1. Insert Cover Image using Slide Master View Do not distortWater Purifier Market – IndiaJune 2012
  • 2. Executive Summary  In India the water purifier market to grow on a steady path as people are becoming more  health conscious Market  The market is poised to reach to INR A bn by 20‐‐ from the current INR B bn growing at a  Overview CAGR of c %  The water purifier market is largely untapped  Popularity of Reverse Osmosis water purifiers is on the rise Drivers   Challenges – Increase in urbanization E – Low awareness L – Under penetration of water  Drivers &  – Lack of standardization P purifiers Challenges – Affordable Trends – Lack of  clean drinking water  Focus on rural India  More selling points S AM – Increase in water borne diseases  Increased number of players Major PlayersCompetition Company 1 Company  3 Company  5 Company 2 Company  4 Company  6 WATER PURIFIER  MARKET IN INDIA 2012.PPT 2
  • 3. •Introduction•Market Overview•Drivers & Challenges•Trends•Competition•Strategic Recommendations•Appendix WATER PURIFIER  MARKET IN INDIA 2012.PPT 3
  • 4. Globally water purifier market is on a steady path on account of high demand from developing countriesIntroduction Market Size & Growth• Globally G mn people do not have access to clean  drinking water a% 800 D E• As a result of which they suffer from various diseases  600 B C A like diarrhea • Out of which C  mn people die because of water borne  400   diseases  200 E• Globally, the demand for water purifier is likely to  L 0 come from the developing countries 20‐‐ 20‐‐e 20‐‐e 20‐‐e 20‐‐ePurification Types MP Water Purifier: Top Growing RegionsTypes of purification done by water purifiersBiological contaminantsChemical toxins S A Regions Country A Country BExcessive salts Country CExcessive iron The demand in Type A  market is characterized Micro‐organisms by  sophisticated water purifiers employing  membrane technologies  WATER PURIFIER  MARKET IN INDIA 2012.PPT 4
  • 5. •Introduction•Market Overview•Drivers & Challenges•Trends•Competition•Strategic Recommendations•Appendix WATER PURIFIER  MARKET IN INDIA 2012.PPT 5
  • 6. Water purifier market to grow on a strong path as the level of urbanization to increase in futureMarket Overview‐ (1/3) Market Size & Growth (Value)• India with a population of D bn provides immense  opportunity to the water purifier manufacturers 80 T K1%• In India only k % of the total population have access  R 60 E to safe drinking water – which in turn gives scope to  W penetrate the market 40 Q• Greater health consciousness and urbanization can  also pull the market significantly 20 0 LE   P 20‐‐ 20‐‐e 20‐‐e 20‐‐e 20‐‐ePurchasing CriterionWater Quality If the water is hard/ highly saline RO water  purifier should be the preferred type If the place does not have electricity, storage S AM Market Size & Growth (Volume) 15 K2% JElectricity H based purifiers should be chosen G UV based water filters do not have storage  10 DStorage A facility Both UV and RO need a steady supply of  5Water facility water 0Contamination If the water is contaminated beyond 80PPM ,  20‐‐ 20‐‐e 20‐‐e 20‐‐e 20‐‐e RO water filter would be preferred WATER PURIFIER  MARKET IN INDIA 2012.PPT 6
  • 7. Drivers & Challenges – Summary Drivers Increase in urbanization Challenges Under penetration of water purifiers Low awareness Availability of water purifier at various  price points Ambiguity in standardization Lack of clean drinking water Increase in water borne diseases WATER PURIFIER  MARKET IN INDIA 2012.PPT 7
  • 8. Trends‐ Summary   Focus on Rural India Key  Trends Increased Number of  More Selling Points Players WATER PURIFIER  MARKET IN INDIA 2012.PPT 8
  • 9. Public : Domestic Company – Company 1Company Information Offices and Centres – India  Block ABCCorporate Address City XYZTel No. 123456Fax No. 1234567  Website http://www.abc123com/Year of Incorporation 20‐‐ P LE City AProducts and Services CategoryProduct 1 P1,p2,p3 S AM Products/Services Key People Name Designation ABC abc XYZ xyz MNO mno WATER PURIFIER  MARKET IN INDIA 2012.PPT 9
  • 10. Public: Domestic Company – Company 1Financial Snapshot Key Ratios y‐o‐y change  Particulars  20‐‐ 20‐‐ 20‐‐ 20‐‐ Revenue Net Income (20‐‐‐‐‐) Profitability Ratios 6 x4 0.15 Operating Margin a1 a a2 a3 a4 x3 Net Margin b1 b b2 b3 b4 4 x1 x2 0.10 Profit Before Tax Margin c1 c c2 c3 c4 2 0.05 Return on Equity d1 d d2 d3 d4 Return on Capital Employed e1 e e2 e3 e4 0 0.00 Return on Working Capital f1 f f2 f3 f4 20‐‐ 20‐‐ 20‐‐ 20‐‐ Return on Assets g1 g g2 g3 g4Financial Summary  Return on Fixed Assets h1 h h2 h3 h4   Cost Ratios• The company incurred a net profit of INR  A mn in FY 20‐‐, as  E Operating costs (% of Sales) i1 i i2 i3 i4 compared to net profit  of INR B mn in FY 20‐‐ L Administration costs (% of  j1 j j2 j3 j4• The company reported total Income of  INR X mn in FY 20‐‐,  Sales) registering an increase  of  r % over FY 20‐‐• The company earned an operating margin of  d1  % in FY 20‐‐ an  decrease of  k  %  points over FY 20‐‐ MP Interest costs (% of Sales) Liquidity Ratios Current Ratio k1 l1 k l k2 l2 k3 l3 k4 l4 A Cash Ratio m1 m m2 m3 m4• The company reported debt to equity ratio of  g  in FY 20‐‐, an  S Leverage Ratios increase of r % over FY 20‐‐ Debt to Equity Ratio n1 n n2 n3 n4Financial Summary  Debt to Capital Ratio 01 o o2 o3 o4 Interest Coverage Ratio p1 p p2 p3 p4 Indicators Value (DDD/MMM/YYYY) Efficiency RatiosMarket Capitalization (INR) a Fixed Asset Turnover q1 q q2 q3 q4Total Enterprise Value (INR) b Asset Turnover r1 r r2 r3 r4EPS (INR) Current Asset Turnover s1 s s2 s3 s4 c Working Capital Turnover t1 t t2 t3 t4PE Ratio (Absolute) d Capital Employed Turnover u1 u u2 u3 u4 Improved Decline WATER PURIFIER  MARKET IN INDIA 2012.PPT 10
  • 11. Public: Domestic Company – Company 1Key Business Segments  Key Geographic Segments  Enamelled Wire and Strips India 6,000 6,000 c1 d b1 c 4,000 4,000 b a1 a   2,000 2,000 0 20‐‐ 20‐‐ 20‐‐ 20‐‐ P 0 20‐‐ LE 20‐‐ 20‐‐ MKey Recent Developments Description OverviewProduction facilities S A News • It sells product A under the brand name of ‘abg’ & ‘def’ • In India the company has k manufacturing hubs and  j marketing offices Shareholding pattern • Promoters of the company hold j % of the share while k % is held by general publicClients • Clients are spread across ghj countries spanning across t continentsInvestments • The company wants to invest INR K mn in a company through a  joint venture in Country 2  producing product a and product b • So far the company invested INR 0.C mn in company A in country A WATER PURIFIER  MARKET IN INDIA 2012.PPT 11
  • 12. Thank you for the attentionThe Water Purifier Market – India report is part of Research on India’s  Consumer Goods Series.For more detailed information or customized research requirements please contact:Phone: +91 33 4064 6214E‐Mail: sales@netscribes.comFollow us on:About NetscribesNetscribes is a knowledge‐consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content‐management services, and knowledge‐software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one‐stop shop designed to fulfil clients’ profitability and growth objectives.Disclaimer: This report is published for general information only. Although high standards have been used in the preparation, “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes and prior permission is required for guidelines on reproduction. WATER PURIFIER  MARKET IN INDIA 2012.PPT 12

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