Market Research Report : Tyre Market in China 2011


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The Tyre Market in China is part of Netscribes Automotive Series reports. The market will be boosted by the high growth in automobile sector coupled with rise in replacement demand.

The report begins with a brief overview about the global tyre market showing the growth of the global tyre sales, break up of tyres produced for specific vehicles and global competitive landscape. This section also provides a snapshot of the global truck tyre market, as well as passenger car and light truck tyre market. This is followed by the market overview of tyre market in China, providing details on the industry size in terms of volume and its growth. It also covers the growth of truck tyre sales and four wheeler tyre production in volume terms. The report also discusses the strategies that the players must undertake to remain competitive in the domestic market, along with the sales revenue, profit and export delivery volume figures.

China is the one of the largest exporter of tyres across the globe. The report provides detailed information about the exports and imports of tyre under specific HS codes. It provides country-wise import and region-wise export for the year 2010, mentioning the top three countries importing from China.

Factors driving the growth of tyre market in China are also explained in detail. Rising automobile sales, rising middle class and increasing income and replacement demand are the major drivers for the industry while scope in radicalization along with rising exports due to low priced Chinese tyres and availability of low-cost skilled labour and improvement in China’s road network are providing growth opportunities for the market.

The players operating in the market also face challenges which are impeding their development and growth. Major challenges identified are anti-dumping duty and trade barriers from EU market. Surging costs of raw materials, appreciating currency coupled with restrictions imposed on car ownership are also hampering the growth of the market.

Emerging trends in the tyre market include emergence of tubeless tyres, players focusing on radial tyres, advent of green tyres, players focus on upscale models and re-treading of tyres.

The competition section outlays the competitive landscape of the tyre industry in China briefing about the domestic and foreign players existing in the market. This section provides a ranking of the players based on the revenue and profits followed by a three-dimensional analysis of key players’ revenues, profits and market capitalization. The report also features brief profiles of major domestic and foreign players in the market and a snapshot of their corporation, financial performance, business highlights and their product portfolio, providing an insight into the existing competitive scenario.

Key takeaway section summarizes the entire market in terms of opportunities, trends and challenges

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Market Research Report : Tyre Market in China 2011

  1. 1. Tyre Market – ChinaOctober 2011
  2. 2. Executive Summary  Tyre market in China has been demonstrating rapid growth and development over the past few years, with tyre Market sales amounting to x units in 20‐‐, y‐o‐y growth of y%   Tyre production in China stood at z units, in Aug 20‐‐, y‐o‐y growth of p% Drivers: Challenges: ‐ Rising automobile sales ‐ Anti‐dumping duty ‐ Rising middle class and increasing income ‐ Trade barriers from EU market  Drivers &  Challenges ‐ Replacement demand ‐ Scope in radialization LE   ‐ Surging costs of raw materials ‐ Foreign Dominance P ‐ Rising exports due to low priced Chinese tyres ‐ Appreciating currency ‐ Availability of low‐cost skilled labour ‐ Restrictions imposed on car ownership Trends  Emergence of tubeless tyres  Advent of green tyres S AM ‐ Improvement in China’s road network  Players focusing on radial tyres   Players focus on upscale models  Re‐treading of tyresGovernment   Government policies and regulations  Regulation and certification procedures for imported tyresRegulations &   Business regulations for tyre distributors Standards  China’s tyre product standards  International players like Company 1 and Company 2 are boosting their investment in China, indicating tougher  and more fierce competition for the domestic playersCompetition  Some of the major domestic players in the market are Company 3, Company 4, Company 5 , Company 6 and  Company 7 TYRE MARKET IN CHINA 2011.PPT 2
  3. 3. •Market Overview • Global Market • Domestic Market LE   MP•Export‐Import•Drivers & Challenges•TrendsS A•Government Initiatives•Competition•Key Takeaways TYRE MARKET IN CHINA 2011.PPT 3
  4. 4. Chinese tyre industry has shown consistent growth and is expected to develop further in the future yearsTyre Market – Overview (1/2) Growth of Tyre Production• China has been leading the world in terms of tyre units production and sales for x consecutive years 600 t% a3• It is expected that tyre sales in China may increase by  500 a2 y% in 20‐‐, which is z times the global rate 400 a1    Four wheeler tyre production in China is nearly p  300 LE times that of India  Chinese truck tyre market is the biggest in the world 200 P• According to National Bureau of Statistics of China,  100 tyre production amounted to q units for Jan‐Aug 20‐‐ 0 , y‐o‐y growth of r% Growth of Truck Tyre Sales units80 S AM Chinese truck tyres Tyres produced by  300 units 20‐‐ 20‐‐e f% 20‐‐e Growth of Four Wheeler Tyre Production  b3 c2 other countries b1 b2 25060 200 c1 g%40 150 h% 10020 500 0 20‐‐ 20‐‐e 20‐‐ 20‐‐ 20‐‐ TYRE MARKET IN CHINA 2011.PPT 4
  5. 5. Tyre manufacturers earn revenues by exporting their products to various countries around the worldGrowth in Imports under HS code 40‐‐ Country‐wise Imports (20‐‐)  units c10% Country 1 Country 6 800 c1% Country 2 Country 7 x% a5 600 c8% c9% Country 3 Country 8   a3 a4 c7% Country 4 Country 9 400 LE a1 a2 Country 5 Others c6% 200 c2% P c5% 0 c4% c3% M 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ AGrowth in Exports under HS code 40‐‐ Region‐wise Exports (20‐‐) units12,00010,000 y% z% S b5 Region 1 Region 2 18% Region 3 Region 4 Region 5 Top three importers  b3 b4 are Country 10,  8,000 b2 Country 11 and  6,000 b1 21% 40% Country 12 with   4,000 23%, 5% and 4%   2,000 share of total  10% exports respectively 0 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 12% TYRE MARKET IN CHINA 2011.PPT 5
  6. 6. Drivers & Challenges – Summary Challenges Anti‐dumping duty Drivers Rising automobile sales Trade barriers from EU market  Rising middle class and increasing  Surging costs of raw materials income Replacement demand Foreign Dominance Scope in radialization Appreciating currency Rising exports due to low priced  Chinese tyres Restrictions imposed on car ownership Availability of low‐cost skilled labour Improvement in China’s road network TYRE MARKET IN CHINA 2011.PPT 6
  7. 7. Trends – Summary  Emergence of tubeless tyres Players focusing on radial  Re‐treading of tyres tyres  Trends Players focus on upscale models Advent of green tyres TYRE MARKET IN CHINA 2011.PPT 7
  8. 8. Major Domestic Players in the Market (1/5)Company Snapshot: Company 1 Corporate Information Financial PerformanceHeadquarters City 1, Province 1 Revenue Revenue Profit/Loss units units Profit/LossFounded 19‐‐ 1,500 a4 200Products Type 1 tyres, type 2 tyres, type 3 and type 4  tyres, type 5 tyres, type 6 and type 7 tyres,  type 8 tyres and type 9 tyres 1,000 LE a1   a2 a3 150 100 P 500Key People Person 1– General Manager 50 M 0 0 A 20‐‐ 20‐‐ 20‐‐ 20‐‐ SBusiness Highlights• Company 1 engages in the manufacture and sale of tyres in China and internationally  Company offers its products under the Brand 1 and Brand 2 brand names  Ranked the xth largest tyre manufacturer in China in terms of sales in 20‐‐• Company is building a type 10 tyre plant in city 2, with an investment of USDy mn  Company will produce HP, UHP, winter and eco‐friendly type 12 tyres, as well as type 13/type 14 products – Plant’s production will occur in stages, with annual capacities of p mn and q mn tyres for stages one and two, respectively, and a yearly output of  r mn tyres once it reaches full production by the end of 20‐‐, according to company 1• Company has adopted “100% environmentally friendly” manufacturing process at both its type 15 and type 16 tyre plants, ensuring that all tyres it produces from here on out are REACH‐compliant  New medium type17/type 18 radial tyres, type 19 tyres, or s are being produced in a more eco‐conscious facility – These tyres have achieved a a% and b% drop in rolling resistance and fuel consumption compared to a standard company 1 tyre• It’s ultimate objective is to attain Tier 1 status by 20‐‐, its first step will be to reach Tier 2 status by the end of 20‐‐ TYRE MARKET IN CHINA 2011.PPT 8
  9. 9. Other Major Domestic Players in the Market (1/3)Company Snapshot: Company 2Corporate Information Business HighlightsHeadquarters City 2, Province 2 • Company 2 is the xth‐largest global tyre producer  and No. y in ChinaFounded 19‐‐ • Company sells its products in Country 1, Country 2, Products Type 1 tyre and type 2 tyre and type 3 tyre   Country 3, Country 4, Country 5 and internationally LE  Companys current product line is offered through z  series containing more than p tyre products P  Produces various specifications of type 4 tyre, type 5 Key People Person 2– Chairman tyre, type 6 tyre, type 7 tyre, type 8 tyre, type 9 tyre,  M type 10 tyre and type 11 tyre A  In 20‐‐, company’s total tyre production was q mn, r mn S type 12 and type 13 tyres, s mn type 14 and type 15  tyres and u type 16 and type 17 tyres• In Aug 20‐‐, Company confirmed its plans to build a  tyre production plant in Province 3, Country 6, it’s  • In Jun 20‐‐,Company 2 and Company 3, maufacturer first overseas auto tyre factory of v products have agreed to jointly develop  commercial applications for w• With a total investment of USDg mn, the factory will  • In May 20‐‐, company announced its plans to  cover an area of 600 to 700 mu launch new type 18 tyres in model 1• After the completion of first phase the factory is   Company added 2 more sizes for model 2 and 6 more for  expected to produce h type 19 Tyres and i type 20,  model 3 to complete the product line type 21 and type 22 Tyres annually that will be  exported throughout country 7, country 8 and  country 9 TYRE MARKET IN CHINA 2011.PPT 9
  10. 10. Thank you for the attentionTyre Market ‐ China report is a part of Netscribes’ Automotive Industry Series. For more detailed information or customized research requirements please contact: Jitendra Punjabi Gagan Uppal Phone: +91 33 4064 6215 Phone: +91 22 4098 7530 E‐Mail: E‐Mail: gagan.uppal@netscribes.comAbout NetscribesNetscribes is a knowledge‐consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content‐management services, and knowledge‐software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one‐stop shop designed to fulfil clients’ profitability and growth objectives.Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. TYRE MARKET IN CHINA 2011.PPT 10