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Market Research Report: Toys and Games Market in India 2010
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Market Research Report: Toys and Games Market in India 2010

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For the complete report, get in touch with us at: info@netscribes.com …

For the complete report, get in touch with us at: info@netscribes.com

The Toys and Games market is valued at INR 40 bn in 2010 and is expected to grow rapidly in the future. The perception towards toys and games as a necessity for all round development of child will drive the market.

The report begins with an overview of the industry indicating market size, growth and the various types of toys in the market. Major manufacturing hubs in India have also been highlighted.

An analysis of the drivers explains growth factors such as growing disposable income, growth in preschool, large population of children, changing people’s perception, increasing awareness of quality issues, developing mall culture and National Program for the Development of Toy Industry. The key challenges identified include large scale imports of toys from China, old technology and obsolete design. The report identifies the key trends including preference among parents towards educational toys and games, growth in movies and cartoons character toys and entry of major foreign players.
Competition section provides the share of organized and unorganized players. It also provides brief profiles of major domestic and foreign players in the market. The section contains a snapshot of their corporation, financial performance, business highlights and their product portfolio, providing an insight into the existing competitive scenario.

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  • 1. Toys and Games Market – India June 2010
  • 2. Executive Summary Toys and games have become an instrument for the all round development of a child The Indian toys and games market is pegged at INR A bn (organized and un-organized) in 20-- Market Contribution of Indian toy producers is ~b% of the world toy production Drivers: Challenges: – Growing disposable income – Large scale imports of toys from LE – Growth in playschools China P – Large population of children – Old technology and obsolete design Drivers & – Change in people’s perception Challenges M – Increasing awareness of quality issues A – Developing mall culture S – National Program for the Development of Toy Industry Preference among parents towards educational toys and games Trends Movies and Cartoons Character Toys Entry of major foreign players Toy and games market is dominated by unorganised players accounting c% of the market Domestic Players Foreign Players Competition Company 1 Company 2 Company 3 Company X Company Y Company Z TOYS AND GAMES MARKET IN INDIA 2010.PPT 2
  • 3. •Market Overview •Drivers & Challenges •Trends •Competition TOYS AND GAMES MARKET IN INDIA 2010.PPT 3
  • 4. Demand for toys and games is expected to grow rapidly as it has become a tool for all round development of a child Overview Organized Market Size and Growth • Toys and games are being viewed as instruments for INR bn the all round development of a child a% 25 C • The Indian toys and games market is pegged at INR A B 20 bn (organized and un-organized) in 20-- A LE 15 It is a developing market in comparison to its global 10 P counterparts, namely China and US, whose markets are pegged at INR B bn and INR C bn respectively M Indian toy and games producers account for D% of the 5 0 A 20-- 20--e 20--e total world production S • Indian toy industry is characterized by small-scale establishments and is highly labour intensive E un-organized manufacturing units are operational Market Segmentation Electronic Toys Mechanical Toys F different designs are available in India and about G new designs are introduced every month Educational Toys • Electronic toys is the dominant segment in the market and is followed by plastic board games, puzzles and stuffed toys Board Games Soft Toys TOYS AND GAMES MARKET IN INDIA 2010.PPT 4
  • 5. Drivers & Challenges – Summary Drivers Growing disposable income Growth in playschools Large population of children Challenges Change in people’s perception Large scale imports of toys from China Increasing awareness of quality issues Old technology and obsolete design Developing mall culture National Program for the Development of Toy Industry TOYS AND GAMES MARKET IN INDIA 2010.PPT 5
  • 6. Trends – Summary Preference among parents towards educational toys and games Key Trends Movies and Cartoons Character Entry of major foreign players Toys TOYS AND GAMES MARKET IN INDIA 2010.PPT 6
  • 7. Highly competitive market with a large fraction of players in the unorganized sector Competition Market Segmentation •Majority of Indian players are un-organized, manufacturing products with low quality and Un-Organised obsolete design Organised There has been a gradual shift toward the B% organized sector as Indian consumers are willing to pay a premium price for high-quality products LE A% About c% of consumers plan their purchase and as many as d% of these look for a specific toy or game MP •To tap the growing toys and games market, large foreign toy manufacturing company are Major Player SA entering India either directly, via licensing or through franchises Company A signed a 20-year franchise agreement with Company A1 Company 1 Domestics Foreign Company A Company 1 got exclusive rights for distribution of Company X and also represent many foreign Company 2 Company B brand in India Company B launched e categories of toys with r Company 3 Company C different design in metros Company C too has a strong presence in India TOYS AND GAMES MARKET IN INDIA 2010.PPT 7
  • 8. Major Domestic Player (1/3) Company Snapshot: Company 1 Corporate Information Financial Performance Headquarters Sate 1 Net Income INR mn INR mn Net Profit Company Type Listed 8000 800 6000 600 Founded 19__ 4000 400 Mr. A – Chairman & MD 2000 200 Key People 0 0 Mr. B – Director 20__ 20__ 20__ 20__ Business Highlight Product Detail • Engages in the manufacture and export of stuffed • Offers soft toys made with acrylic/polyester fabric LE toys and home furnishings in India and abroad and stuffed with polyester staple fiber • Formerly known as Company (India) Limited, • Holds license for the distribution of Company Y 20__ MP changed its name to Company Limited in January characters for soft toys in India • Provides stuffed toys under Brand 1 and Brand 2 SA • Manufacturing units in the Noida’s Special Economic Zone (NSEZ) with a single window clearance for all imports/exports • Major overseas markets are in Country 1, Country 2, Country 3, Country 4 and Country 5 TOYS AND GAMES MARKET IN INDIA 2010.PPT 8
  • 9. Thank you for the attention The Toys and Games Market - India report is part of Research on India’s Consumer Goods industry. For more detailed information or customized research requirements please contact: Gagan Uppal Gaurav Kumar Phone: +91 98364 71499 Phone: +91 98303 09715 E-Mail: gagan.uppal@netscribes.com E-Mail: gaurav.kumar@netscribes.com Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. TOYS AND GAMES MARKET IN INDIA 2010.PPT 9