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Market Research Report : Storage market in India 2012

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For the complete report, get in touch with us at : info@netscribes.com …

For the complete report, get in touch with us at : info@netscribes.com


Rapid spurt in data generation amongst both the enterprise as well as the consumer segment coupled with the massive SMB population is primarily pushing the storage market in India. Moving side ways with the nation’s GDP growth, the trading and business activities across major industry verticals including BFSI, Manufacturing, Telecom, Government, IT/ITeS amongst others has seen a mammoth growth, which in turn is further propelling the market with a forward push.

The report begins with an introduction section, laying down the scope of the market covered in the report. It emphasizes on the various sub segments of the storage market and provides a comprehensive set of insights about the same as well.

Market overview section of the report talks about the Indian market as a whole and highlights crucial aspects of the market such as factors driving the market, major storage adopting verticals, business models followed by vendors in the market and the role played by channel partners within the market. The section features forecasted market figures (2011-2016e) and a split of the market with respect to the NAS, SAN and DAS in 2011. Storage peripheral overview gives an idea about the state of these devices in India and the competition prevailing in this segment. A separate section on the SMB market talks exclusively about the SMB market size, growth figures and market split with respect to NAS, DAS and SAN. Due to the work nature and business model followed by SMBs, the purchase preferences of SMB consumers differ with that of the enterprise segment consumers. The report houses a section wherein it explains the purchase preference of SMBs in details, thereby providing vendors with key strategic insights for the SMB segment.

Storage market trend is a brief section in the report which has been designed specifically to provide a comparative study of the market over the last two years from its current state. It clearly lists down the prime factors responsible for bringing about the change in the Indian storage market.

Storage architecture technology section provides a comprehensive study of the several storage architectures prevailing in the market. Architectures including Direct Attached Storage, Network Area Storage, Storage Area Network and Tape Drives have been profiled individually, wherein their working patterns, merits, demerits and their features have been represented graphically. Features considered for profiling includes the Price, Capacity, Maintenance, Usability and Features. For a better understanding, individual framework for the aforesaid architectures has also been provided in the section.

Types of storage section are basically a compilation of all the existing storage options that have managed to gain a significant traction in India. Storage types including ‘Storage as a Service, Storage Virtualization, Storage Consolid

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  • 1. Storage Market – India June 2012
  • 2. Executive Summary  The storage market in India was valued at INR xx bn in 2011 and is expected to attain a CAGR of   xyz% to reach around INR yy bn in 2016 Market  SMB segment within the market hovered at around INR 6.5 bn in 20xx, wherein it is anticipated  to reach a healthy CAGR of xyz% to reach INR zz bn by 2016  Players  operating  in  the  market  are  mostly  foreign  vendors  and  a stiff  competition  prevails  amongst them     Direct Attached Storage LE Storage   Network Attached StorageArchitecture  Storage Area Network  Tape drives MP A  Storage as a Service S  Storage Virtualization Types of   Storage Consolidation Storage  Object Based Storage  IP Based Storage Key Storage VendorsCompetition EMC Dell SanDisk Transcend STORAGE MARKET IN INDIA 2012.PPT 2
  • 3. •Market Introduction•Market Overview•Storage Architecture Technology•Types of Storage Storage as a Service Storage Virtualization Storage Consolidation Object Based Storage IP Based Storage•Market Influencers•Channel Landscape•Competition•Strategic Recommendation •Appendix STORAGE MARKET IN INDIA 2012.PPT 3
  • 4. Rapid growth across key industry verticals primarily push the Indian storage sector dynamicallyStorage Market India ‐ Overview• Rapid growth in data and content generation due to the immense trading and business activities across major  industries is shaping up the demand curve within the Indian storage market • Increased activity amongst key industry verticals such as BFSI, Manufacturing, Telecom, Government, IT/ITeS and  Media and Entertainment boost the market by a large extent  The colossal presence of around 50mn SMBs in India further fuels growth in the storage market  Competition in the market can be characterized as stiff and intense, wherein the vendors operate with the aide of  channel partners  E    Vendor’s primarily utilize channel partner’s wide and strong market reach so as to enhance its business operations and generate large  revenue share L P Storage Market – Size & Growth M INR bn 40 30 20 S A xyz 10 0 2011 2012e 2013e 2014e 2015e 2016e• The global slowdown took a toll on the market and ironically showed signs of becoming a mainstream market and  hence could not avert the impact of such external forces• Further, the recent Thai floods had also imparted a significant impact on the market, wherein the closure of hard disk  manufacturing plants resulted  in a shortage of supply and price hike STORAGE MARKET IN INDIA 2012.PPT 4
  • 5. Storage Market in India – Split (2011) SAMPLE  Storage Market – India (INR bn)2011 xyz Market Split – Form Factor Market Split – Business Segment 39.0% 30.0% 22.7% 24.4% 48.0% 15.9% 77.3% 22.0% 20.7% a b c d e f a b c STORAGE MARKET IN INDIA 2012.PPT 5
  • 6. Storage Market India – Trends  Market Scenario – Over Last  SAMPLE  Current Trends Witnessed Two Years• DAS was the preferred  • Increased adoption of  storage architecture for  virtualization and cloud  organizations amongst companies  The Change• Price sensitivity prevailed in  • Primarily, organizations  the market implementing virtualization • Thai floods and rupee  will opt for storage as a  depreciation hampered  service Price decline  growth in the market • Off late, organizations are  and advent of  focusing more on product • Small and Medium  Businesses preferred DAS  technology are  quality rather than cost  over SAN and NAS  the prime  factors• Introduction of 3PAR  reasons  • SMBs have exhibited a trend  solutions in India driving change  of opting NAS or IP‐SAN over • Industries such as BFSI,  in the market DAS telecom and IT/ITeS were  • Post economic slowdown,  the prime consumers in the  the mid range products saw  market the highest uptake  Additionally, Media &  • State‐of‐the‐art technologies  Entertainment, Research,  such as FCoE and automated  government and  Manufacturing were also  storage tiering is gaining a  amongst the top consumers  significant traction in the  in the market market STORAGE MARKET IN INDIA 2012.PPT 6
  • 7. Major Storage Architectures (1/4) SAMPLE  DAS – (Direct Attached Storage)• DAS are devices that connect directly with the computers • It primarily attaches with the aide of interfaces such as USB, firewalls or SCSI• Is mainly optimized to provide immediate backup for a single and stand‐alone computer only • It happens to be the cheapest form of storage options available, in terms of cost per amount of memory space• The prime advantage happens to be the easy and quick installation• However, key demerits for DAS include lack of redundancy, complex file sharing set‐up and non scalability  DAS Features Low Moderate High Usability XYZ ABC AAA DEf abc & def BBB GHI Speed xyz aaa bbb STORAGE MARKET IN INDIA 2012.PPT 7
  • 8. SAMPLE Direct Attached Storage ‐ Architecture Client Layers Ethernet Switch Local Area Network Storage Boxes Storage Layer STORAGE MARKET IN INDIA 2012.PPT 8
  • 9. SAMPLE Storage Device Architecture Snapshot AdvantagesSl. No. Direct Area Storage Network Area Storage Storage Area Network123 DisadvantagesSl. No. Direct Area Storage Network Area Storage Storage Area Network123 FeaturesSl. No. Direct Area Storage Network Area Storage Storage Area Network1234 STORAGE MARKET IN INDIA 2012.PPT 9
  • 10. Offering attractive cloud based services to customers has  SAMPLE become a prominent trend amongst storage vendors *The list of free cloud offerings mentioned is not exhaustive STORAGE MARKET IN INDIA 2012.PPT 10
  • 11. SAMPLE Vendor Selection Criteria – Channel Partners Criteria 1 • xxx• xxx Criteria 2 Criteria 3 • xxx STORAGE MARKET IN INDIA 2012.PPT 11
  • 12. Major Public Companies ‐ Summary Net Profit/Loss SAMPLE  600,000 Size of the Bubble represents Market Capitalization in INR mn 300,000 65,536.4 2,442,099.3 432,783.0 0 604,154.9 1,219,543.1 429,416.9 524,069.4 416,670.3‐300,000 ‐400,000 ‐200,000 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 Total income a b c d e f g hSource: Annual Reports, Databases Note: All figures are in INR mn and are based on the latest financials available STORAGE MARKET IN INDIA 2012.PPT 12
  • 13. Public: Domestic Company – Player A (1/3)Company Information SAMPLE  Offices and Centres – India Corporate AddressTel No. New DelhiFax No.WebsiteYear of IncorporationTicker SymbolStock Exchange Head OfficeProducts and ServicesCategory Products/Services Key People Name Designation Note: The list of products and services is not exhaustive STORAGE MARKET IN INDIA 2012.PPT 13
  • 14. Public: Domestic Company – Player A (2/3) Financial Snapshot SAMPLE  Key Ratios Total Income Net Profit/Loss y‐o‐y change  Particulars  2011 2010 2009 2008 INR mn INR mn (2011‐10)1500000 1072278.3 150000 Profitability Ratios Operating Margin 1.72 17.85% 16.12% 11.13% 12.55%1000000 765674.6 100000 Net Margin 1.44 12.91% 11.47% 7.90% 8.73% 735146.9 658658.3 Profit Before Tax Margin 0.89 16.08% 15.19% 9.69% 10.58% 500000 50000 Return on Equity 2.25 13.09% 10.84% 6.98% 9.66% Return on Capital Employed 2.19 15.09% 12.90% 7.29% 10.17% 0 0 Return on Working Capital ‐269.73 216.24% 485.97% 20.81% 24.23% 2008 2009 2010 2011 Return on Assets 1.22 7.61% 6.39% 4.18% 5.53% Financial Summary  Return on Fixed Assets 14.18 92.08% 77.90% 50.43% 59.37% Cost Ratios • The company incurred a net profit of INR 138.440 bn in FY 2011, as  Operating costs (% of Sales) ‐1.41 71.23% 72.64% 77.14% 75.67% compared to net profit of INR 87.857 bn in FY 2010 Administration costs (% of  0.79 32.38% 31.59% 32.36% 30.94% • The company reported total income of  INR 1072.2 bn in FY 2011, as  Sales) compared to INR 765.6 bn in FY 2010 Interest costs (% of Sales) ‐0.20 0.85% 1.05% 1.30% 1.19% Liquidity Ratios • The company earned an operating margin of 17.85 per cent in FY  Current Ratio 7.00% 1.12 1.04 2.05 2.04 2011, an increase of 1.72 percentage points over FY 2010 Cash Ratio 3.45% 1.06 1.02 1.82 1.76 • The company reported debt to equity ratio of 0.72 in FY 2011, a  Leverage Ratios decrease of 3.22 per cent over FY 2010 Debt to Equity Ratio 3.22% 0.72 0.70 0.67 0.75 Debt to Capital Ratio Key Financial Performance Indicators 554.42% 0.08 0.01 0.16 0.18 Interest Coverage Ratio 36.32% 21.15 15.52 8.65 10.76 Indicators Value (dd/mm/2012) Efficiency Ratios Market Capitalization (INR mn) 2442099.3 Fixed Asset Turnover 4.94% 7.06 6.73 6.31 6.69 Total Enterprise Value (INR mn) Asset Turnover 5.80% 0.58 0.55 0.52 0.62 2262188 Current Asset Turnover ‐0.68% 1.73 1.74 1.33 1.39 EPS (INR) 1.16 Working Capital Turnover ‐60.50% 16.58 41.98 2.60 2.73 PE Ratio (Absolute) 19.75 Capital Employed Turnover 7.20% 1.00 0.94 0.87 1.09 Improved Decline STORAGE MARKET IN INDIA 2012.PPT 14
  • 15. Public: Domestic Company – Players A (3/3)Key Business Segments SAMPLE  Key Geographic Segments A C B D A C B D 723,138 650,942 758,960 1,061,703100% 100% 54% 53% 54% 53% 78% 76% 75% 74%50% 50% 5% 5% 4% 4% 31% 31% 29% 28% 13% 4% 14% 4% 17% 4% 19% 4% 11% 5% 11% 5% 12% 6% 13% 6% 0% 0% 2008 2009 2010 2011 2008 2009 2010 2011Business Highlights Description  NewsOverview • XXXBusiness Model • XXX Note: Business Segments and Geographic Segments are based on total revenues STORAGE MARKET IN INDIA 2012.PPT 15
  • 16. Major Private Companies ‐ Summary Net Profit/Loss SAMPLE 4,000,000 Size of the Bubble represents Total Assets in INR mn3,500,000 5,260,6903,000,0002,500,0002,000,0001,500,0001,000,000 5,875,457 500,000 11,825 0 43,056,862 3,062 ‐500,000‐1,000,000 ‐5,000,000 0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 35,000,000 Total Income A B C D E Note: All figures are in INR mn and are based on the latest financials available STORAGE MARKET IN INDIA 2012.PPT 16
  • 17. Private: Foreign Company – Player B. (1/3)Company Information SAMPLE  Offices and Centres – India Corporate AddressTel No.Fax No.WebsiteYear of Incorporation Head OfficeProducts and Services BangaloreCategory Products/Services Key People Name Designation Note: The list of products and services is not exhaustive STORAGE MARKET IN INDIA 2012.PPT 17
  • 18. Private: Foreign Company – Player B. (2/3)Financial Snapshot SAMPLE  Key Ratios y‐o‐y change  Total Income Net Profit/Loss Particulars  2010 2009 2008 2007 (2010‐09) INR mn INR mn Profitability Ratios Operating Margin ‐5.76 6.47% 12.23% 11.66% 18.53%25000 20821.8 20880.9 1500 Net Margin ‐0.32 6.27% 6.59% 6.25% 7.77%20000 Profit Before Tax Margin ‐5.80 6.27% 12.07% 11.51% 18.39% 14462.1 1000 Return on Equity ‐1.35 11.37% 12.73% 9.61% 7.58%15000 8316.8 Return on Capital Employed ‐6.85 50.11% 56.96% 28.84% 23.46%10000 Return on Working Capital 9.74 34.31% 24.57% 15.31% 8.96% 500 5000 Return on Assets 0.34 11.07% 10.73% 8.22% 6.56% Return on Fixed Assets ‐5.08 20.95% 26.02% 20.62% 47.94% 0 0 Cost Ratios 2007 2008 2009 2010 Operating costs (% of Sales) 5.76 93.53% 87.77% 88.34% 81.47% Administration costs (% of  0.00 0.00% 0.00% 0.00% 0.00% Sales)Financial Summary  Interest costs (% of Sales) 0.04 0.20% 0.16% 0.15% 0.14%• The company incurred a net profit of INR 1309 mn in FY 2010,  Liquidity Ratios as compared to net profit of INR 1371 mn in FY 2009 Current Ratio ‐15.18% 1.42 1.67 2.15 3.20 Cash Ratio 29.15% 0.04 0.03 0.02 0.02• The company reported total income of  INR 20880.9 mn in FY  Leverage Ratios 2010, as compared to INR 20821.8 mn in FY 2009 Debt to Equity Ratio 13.25% 0.03 0.02 0.02 0.02• The company earned an operating margin of 6.47 per cent in  Debt to Capital Ratio 12.90% 0.03 0.02 0.02 0.02 FY 2010 a decrease of 5.76 percentage points over FY 2009 Interest Coverage Ratio ‐57.69% 32.24 76.21 78.42 134.27 Efficiency Ratios• The company reported debt to equity ratio of 0.03 in FY 2010,  Fixed Asset Turnover ‐15.45% 3.34 3.95 3.30 6.17 an increase of 13.25 per cent over FY 2009 Asset Turnover 8.37% 1.77 1.63 1.32 0.84 Current Asset Turnover 7.59% 1.61 1.50 1.31 0.79 Working Capital Turnover 46.66% 5.47 3.73 2.45 1.15 Capital Employed Turnover ‐6.13% 1.81 1.93 1.54 0.98 Improved Decline STORAGE MARKET IN INDIA 2012.PPT 18
  • 19. SAMPLE Private: Foreign Company – Player B. (3/3)Business HighlightsDescription  NewsOverview • xxxClientele  • xxx STORAGE MARKET IN INDIA 2012.PPT 19
  • 20. SAMPLE Strategic Recommendations (1/x)• xyz Aaa Bbb  Ccc Ddd EeeLow Priority Opportunity Areas High Priority Fff Ggg Hhh Iii Jjj STORAGE MARKET IN INDIA 2012.PPT 20
  • 21. Thank you for the attentionThe Storage Market – India 2012 report is a part of Netscribes Information Technology Industry Series.For more detailed information or customized research requirements please contact:Phone: +91 33 4064 6214E‐Mail: sales@netscribes.comFollow us on:About NetscribesNetscribes is a knowledge‐consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content‐management services, and knowledge‐software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one‐stop shop designed to fulfil clients’ profitability and growth objectives.Disclaimer: This report is published for general information only. Although high standards have been used in the preparation of this report,Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes. and prior permission is required for guidelines on reproduction. STORAGE MARKET IN INDIA 2012.PPT 21

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