Stationery Market - India - Sample
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Stationery Market - India - Sample

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Stationery industry is poised to grow at a 30% annual rate in the next three years. With government laying emphasis on education in India, more schools are being built and this in turn is driving the ...

Stationery industry is poised to grow at a 30% annual rate in the next three years. With government laying emphasis on education in India, more schools are being built and this in turn is driving the sales of stationery products. India being the outsourcing hub for many multinational companies, office stationery market is growing at a faster pace.

The report provides a detailed market overview including the market size, growth rate and market share of each segment. The report also includes brief overview of the notebook & paper and writing instruments market. The trends and characteristics section highlights how the stationery industry is evolving as a dynamic market and also discusses government regulations and tax structure.

Competition section provides the details of unorganized market, the market share of organized players in individual segments. The profiles of major players are provided in the end along with key developments in the industry.

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Stationery Market - India - Sample Stationery Market - India - Sample Presentation Transcript

  • Stationery Market - India October 2009
  • Executive Summary Stationery market comprises of a mixed range of products mainly catering to schools and offices Stationery market in India is valued at INR XX bn for the year 20-- Market The market is expected to grow at an annual rate of a% till 20- - Office stationery is fast growing with many players expanding their product line into this segment LE High propensity to spend on education and thereby stationery Trends & Characteristics P Shift in focus from inexpensive to quality products Entry of foreign brands in the Indian market driving the organized segment M Consumers opting for new pens instead of refills SA Organized book retailers are driving sales of stationery products Government regulations and taxes About b% of the stationery market is unorganized in India The unorganized market is dominated by imports from Country A China Competition Company 1, Company 2 and Company 3 dominate the notebook market Over b% of the paper market is dominated by Company 4, Company 5 and Company 6 Company 7 Company 8 are the two major players in writing instruments market Notebook Paper Writing Instruments • Company 1 • Company 4 • Company 7 • Company 2 • Company 5 • Company 8 • Company 3 • Company 6 • Company 9 STATIONERY MARKET – INDIA.PPT 2
  • •Market Overview •Trends & Characteristics •Competition •Key Developments STATIONERY MARKET – INDIA.PPT 3
  • Indian stationery market is poised to grow at a% annually Market Overview Market Size & Growth • The stationery market in India is valued at INR u bn in 20- - INR bn x • The market is expected to grow at a% annual rate till 200 a% LE 20-- w 150 v P • Stationery industry is dynamic in nature and creates 100 u innovative products and ideas to capture consumer preference SAM • Office stationery is growing at a faster pace and many players are expanding into this segment Segment Share by Usage 50 0 2009 Market Share by Segments 2010 2011 2012 Segment A f% Segment 1 Segment B Segment 2 Segment 3 b% e% c% d% Source: STATIONERY MARKET – INDIA.PPT 4
  • Growth in notebook industry is boosted by government policies and initiatives on education and literacy in India Notebook & Paper Market Overview Notebook vs. Paper • The Notebook and Paper segment is valued at INR XX bn Segment 1 Notebook : INR YY bn LE a% Paper : INR ZZ bn P • The thrust on education by the Government of India is the prime growth driver of the notebook industry playing an important role S • Inspite of many corporates moving towards AM • Big corporates have entered this segment and are paperless offices, the paper market is growing at an b% Organized vs. Unorganized – Notebook Segment 2 annual rate of u-v% • Company 1 is supplying its paper directly to corporates including Company P, Company Q and Market 1 Company R c% • Major players Notebook: Company 1, Company 2 and Company 3 Paper: Company 4, Company 5 and Company 6 d% Market 2 Source: STATIONERY MARKET – INDIA.PPT 5
  • High propensity to spend on education and thereby stationery Organized book retailers are driving sales of stationery products Consumers opting for new pens instead of refills Trends & Characteristics ` Shift in focus from inexpensive to quality products Entry of foreign brands in the Indian market driving the organized segment Government regulations and taxes STATIONERY MARKET – INDIA.PPT 6
  • The market is highly competitive with a large unorganized segment and increasing foreign players Competition Organized vs. Unorganized Split • Indian stationery market is facing stiff competition Organized from international players and huge Chinese imports 15% • About a% of the paper market is dominated by LE Company 1, Company 2 and Company 3 P • Company 4 brand “T” is gaining share using unique technologies to provide environmentally friendly multi-purpose paper and Company 7 Market share – Writing Instruments SAM • International players include Company 5, Company 6 Unorganized Market Share – Notebook 85% Company C Company B 6% Company D 11% 37% Others 43% 55% Company A 28% Others 20% Company E Source:. STATIONERY MARKET – INDIA.PPT 7
  • Profiles of Major Manufacturers – Notebook and Paper (1/2) Company Business Description • Located in U with 30 years of experience in publishing Company 1 • Presence in various segments including notebooks, premium office and lifestyle stationery LE • Products include notebooks, long books, drawing books, pencils, erasers, sharpeners etc. P • Company 1 has a strong distribution network of over V dealers spread across W cities In India, it also serves three other countries Company 2 SAM • The company commissioned a new plant in X in Karnataka in 20-- Financials: Annual revenue for FY ending March 20- - for Notebooks segment is INR Y bn • Established in 19--, it is founded by the A • The stationery products business line began in 19-- • Products include notebooks, long books, drawing books, pencils, erasers, sharpeners etc. • It has about B distributors and has a reach of more than C retail outlets Financials: Annual revenue for 20-- is INR D bn Company 3 • Company 3 entered the stationery business in 20-- • The two main stationery brands are P and Q • P is targeted at students and Q at executives • It has a strong distribution network of R for the division • The company expects the segment to gross above INR SS bn by 20-- Financials: Annual revenue for 2007-08 for the education and stationery unit is INR T bn Source: STATIONERY MARKET – INDIA.PPT 8
  • Thank you for the attention The Stationery market - India report is a part of Research on India’s Education Industry Series. For more detailed information or customized research requirements please contact: Natasha Mehta, CFA Gagan Uppal Phone: +65 8448 0449 Phone: +91 98364 71499 E-Mail: natasha.mehta@netscribes.com E-Mail: gagan.uppal@netscribes.com Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. STATIONERY MARKET – INDIA.PPT 9