Market Research Report : Smartphone market in china 2014 - Sample


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Netscribes’ latest market research report titled Smartphone Market in China 2014 states that the rise in disposable income and falling price levels is propelling growth in the market. Smartphones also serve the purposes of computers to some extent. The user-friendly operating systems of the smartphones are increasing the popularity of the smartphones in general. Smartphone market in China would witness a steady growth in the coming years. The China smartphone market is over flowing with phones which uses android operating system. The Chinese government has come up with some government initiatives which would help the market to mature.
Smartphone market share in China is dominated by a few companies out of which majority are domestic. A rising disposable income coupled with the availability of 3G services has increased the popularity of smartphones in China. Smartphone market also face some challenges in the form of security threats as malicious software can be very dangerous for the phones. The country’s grey market is dominated by counterfeit phones. Market entry of companies in Chinese smartphone market is easier as there are no strict entry barriers in the particular industry.

Table of Contents:
Slide 1: Executive Summary

Macroeconomic Indicators
Slide 2: Current Account Balance: (2010, 2011, 2012, 2013e, 2014e, 2015e), Exchange Rate: Half Yearly (Jan 2014 – May 2014)
Slide 3: Lending Rate: Annual (2010 – 2013), Trade Balance: Annual (2009 – 2012), FDI Net Inflow: (2009- 2012)
Slide 4: GDP at Current Prices: Annual (2010, 2011, 2012, 2013e, 2014e, 2015e), Inflation, Average Consumer Prices: (2010, 2011, 2012, 2013e, 2014e, 2015e)

Slide 5-6: Introduction – Smartphone Market Overview

Market Overview
Slide 7: Market Overview – Global
Slide 8: Market Share of Smartphones and their Operating System - Global
Slide 9: Market Overview – China

Government Regulations
Slide 10: Government Regulations – Overview

Drivers & Challenges
Slide 11: Drivers and Challenges – Summary
Slide 12-16: Drivers
Slide 17-18: Challenges

Slide 19: Trends – Summary
Slide 20-22 - Trends

Competitive Landscape
Slide 23: Porter’s Five Forces Analysis
Slide 24-28: Competitive Benchmarking
Slide 29-68: Major Public Players

Market Opportunities
Slide 69-70: Opportunities in the Smartphone Market

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Market Research Report : Smartphone market in china 2014 - Sample

  1. 1. Insert Cover Image using Slide Master View Do not distort Smartphone Market – China July 2014
  2. 2. 2 Executive Summary Market Overview Drivers & Challenges Trends Competitive Landscape Smartphone market in China is valued at USD x1 bn in 20-- and is poised to reach USD x2 bn by 20-- China is presently the largest market for cellular devices globally and hence presents tremendous potential for further evolution of the smartphones sector Increasing popularity of android based phones Hardware trends Customized smartphones catering to the local market Major Players ZTE Corporation Coolpad Group Ltd. Huawei Technology Company Ltd. Apple Inc Drivers: –Rising disposable income levels –3G services in China –Popularity of mobile internet –Advanced features and applications –Falling price levels Challenges: –Security threats –Dominance of counterfeit and smuggled goods SMARTPHONE MARKET IN CHINA 2014.PPT
  3. 3. 3 •Macroeconomic Indicators •Introduction •Market Overview •Government Regulations •Drivers & Challenges •Trends •Competitive Landscape •Market Opportunities •Strategic Insights •Appendix SMARTPHONE MARKET IN CHINA 2014.PPT
  4. 4. 4 Economic Indicators (1/3) Current Account Balance Exchange Rate: Half Yearly 364.43 287.48 238.50213.70201.72 237.62 0 100 200 300 400 USD bn 2015e2014e2013e201220112010 6.17 6.18 6.16 6.12 6.11 6.15 6.12 6.10 6.08 6.10 6.12 6.14 6.16 6.18 5/1/144/1/143/1/142/1/141/1/14 6.11 6.09 6.10 USD/INR 6.166.16 6.17 6.14 Period LowPeriod HighPeriod Average TELEVISION MARKET IN CHINA 2014.PPT
  5. 5. 5 Smartphones are cellular phones with multiple diverse features capable of performing advanced operations •Text Smartphone – Overview Exclusive features Description Text •Text Text •Text Text •Text Text •Text SMARTPHONE MARKET IN CHINA 2014.PPT
  6. 6. 6 China is one of the major markets for smartphones manufacturers and their operating systems Market Overview – China (1/3) Smartphone – Market Size & Growth • Text 0 50 100 150 200 INR bn X% 20-- x6 20-- x5 20-- x4 20-- x3 20-- x2 20-- x1 SMARTPHONE MARKET IN CHINA 2014.PPT
  7. 7. 7 Drivers & Challenges – Summary Drivers Rising disposable income levels Falling price levels 3G services in China Popularity of mobile internet Advanced features and applications Challenges Security threats Dominance of counterfeit and smuggled goods SMARTPHONE MARKET IN CHINA 2014.PPT
  8. 8. 8 Trends- Summary Key Trends Focus on Rural India More Selling Points Increased Number of Players SMARTPHONE MARKET IN CHINA 2014.PPT
  9. 9. 9 Public : Domestic Company – Company 1 Key People Products and Services City A Company Information Offices and Centres – India Corporate Address Block ABC City XYZ Tel No. 123456 Fax No. 1234567 Website http://www.abc123com/ Year of Incorporation 20-- Category Products/Services Product 1 P1,p2,p3 Name Designation ABC abc XYZ xyz MNO mno SMARTPHONE MARKET IN CHINA 2014.PPT
  10. 10. 10 Financial Snapshot Key Ratios Financial Summary Public: Domestic Company – Company 1 • The company incurred a net profit of INR A mn in FY 20--, as compared to net profit of INR B mn in FY 20-- • The company reported total Income of INR X mn in FY 20--, registering an increase of r % over FY 20-- • The company earned an operating margin of d1 % in FY 20-- an decrease of k % points over FY 20-- • The company reported debt to equity ratio of g in FY 20--, an increase of r % over FY 20-- Financial Summary Indicators Value (DDD/MMM/YYYY) Market Capitalization (INR) a Total Enterprise Value (INR) b EPS (INR) c PE Ratio (Absolute) d Particulars y-o-y change (20-----) 20-- 20-- 20-- 20-- Profitability Ratios Operating Margin a1 a a2 a3 a4 Net Margin b1 b b2 b3 b4 Profit Before Tax Margin c1 c c2 c3 c4 Return on Equity d1 d d2 d3 d4 Return on Capital Employed e1 e e2 e3 e4 Return on Working Capital f1 f f2 f3 f4 Return on Assets g1 g g2 g3 g4 Return on Fixed Assets h1 h h2 h3 h4 Cost Ratios Operating costs (% of Sales) i1 i i2 i3 i4 Administration costs (% of Sales) j1 j j2 j3 j4 Interest costs (% of Sales) k1 k k2 k3 k4 Liquidity Ratios Current Ratio l1 l l2 l3 l4 Cash Ratio m1 m m2 m3 m4 Leverage Ratios Debt to Equity Ratio n1 n n2 n3 n4 Debt to Capital Ratio 01 o o2 o3 o4 Interest Coverage Ratio p1 p p2 p3 p4 Efficiency Ratios Fixed Asset Turnover q1 q q2 q3 q4 Asset Turnover r1 r r2 r3 r4 Current Asset Turnover s1 s s2 s3 s4 Working Capital Turnover t1 t t2 t3 t4 Capital Employed Turnover u1 u u2 u3 u4 Improved Decline Net IncomeRevenue 0 2 4 6 0.00 0.05 0.10 0.15 20-- x4 20-- x3 20-- x2 20-- x1 SMARTPHONE MARKET IN CHINA 2014.PPT
  11. 11. 11 Key Recent Developments Key Business Segments Key Geographic Segments Public: Domestic Company – Company 1 Description News Overview • It sells product A under the brand name of ‘abg’ & ‘def’ Production facilities • In India the company has k manufacturing hubs and j marketing offices Shareholding pattern • Promoters of the company hold j % of the share while k % is held by general public Clients • Clients are spread across ghj countries spanning across t continents Investments • The company wants to invest INR K mn in a company through a joint venture in Country 2 producing product a and product b • So far the company invested INR 0.C mn in company A in country A 0 2,000 4,000 6,000 20-- d 20-- c 20-- b 20-- a Enamelled Wire and Strips 0 2,000 4,000 6,000 20-- c1 20-- b1 20-- a1 India SMARTPHONE MARKET IN CHINA 2014.PPT
  12. 12. 12 • Text • Text • Text• Text TO WS Public: Foreign Company – Company 2 SMARTPHONE MARKET IN CHINA 2014.PPT
  13. 13. 13 Strategic Recommendations SMARTPHONE MARKET IN CHINA 2014.PPT Text • Text • Text • Text • Text Text Text Text Text
  14. 14. 14 Thank you for the attention About Netscribes, Inc. Netscribes, Inc. is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes, Inc. is a one-stop shop designed to fulfil clients’ profitability and growth objectives. Smartphone Market in China 2014 – India report is part of Netscribes’ Technology Series. For any queries or customized research requirements, contact us at: Disclaimer: This report is published for general information only. Although high standards have been used in the preparation, “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes and prior permission is required for guidelines on reproduction. Phone: +91 22 4098 7600 E-Mail: SMARTPHONE MARKET IN CHINA 2014.PPT