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Smartphone Market – ChinaSeptember 2011
Executive Summary               China is presently the largest market for cellular devices globally and hence presents    ...
•Introduction•Market Overview•Drivers & Challenges•Trends•Competition•Product Portfolio•Key Developments•Key Takeaways    ...
Smartphones sales in the China is expected to top a mn units in 20--, accounting for b% of total handset sales Smartphone ...
Drivers & Challenges – Summary  Drivers  Rising Middle Class Population with  Increasing Disposable Income                ...
Trends – Summary              Increasing Popularity of Android based phones              Emerging Hardware Trends         ...
Competition – Summary (1/2)                                                                                   SAMPLE Reven...
Competition – Summary (2/2)      Net Profit USD mn                                                                        ...
Smartphone Specifications (1/6)                                                                 SAMPLE                    ...
Thank you for the attentionSmartphone Market - China report is a part of Netscribes’ Telecommunication Industry Series.For...
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Market Research Report : Smartphone Market in China 2011

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For the complete report, get in touch with us at : info@netscribes.com

The Smartphones Market in China is part of Netscribes Telecommunications Industry Series. The market will be boosted by the increase in the usage of mobile internet along with the availability of 3G services and launch of affordable Smartphones with versatile features and applications. Smartphones have also gained popularity amongst the youth due to the available features that suits the business and entertainment needs.

The report begins with the introduction of Smartphone as a device, highlighting key features and description. This is followed by the market overview of Smartphone in China, providing details on the industry size and growth. The section also provides the share of brand attention rates of the leading players operating in the Smartphone space in China. The report also discusses the Smartphone operating system attention rates alongwith some noteworthy trends in the recent past.

Factors driving the growth of Smartphone market in China are also explained in detail. Rising disposable income and emergence of an increasingly affluent middle class are major drivers for the industry while constantly falling prices are bringing Smartphones within the reach of more common people. Advent of 3G services facilitating better speed and connectivity is stirring demand for Smartphones in China while rising popularity of mobile internet usage further induces demand for Smartphones with advanced internet features.

The players operating in the market also face challenges which are impeding their development and growth. Major challenges such as security threats from viruses and malicious software; and dominance of counterfeit and smuggled phones adversely affect the Smartphone industry in China.

Emerging trends in the Smartphone market include increasing popularity of android based phones, emerging hardware trends, emergence of Smartphones with localized flavour, Smartphone manufacturers venturing into tablet computers business, Smartphones becoming popular for payments and banking services and growing demand for more embedded features in Smartphones.

The competition section outlays the competitive landscape of the Smartphone industry in China briefing about the domestic and foreign players existing in the market. This section provides a ranking of the players based on the revenue and profits followed by a 3 dimensional analysis of key players’ revenues, profits and market capitalization. The report also features brief profiles of major domestic and foreign players in the market and a snapshot of their corporation, financial performance, business highlights and their product portfolio, providing an insight into the existing competitive scenario. The competition section further provides a price to feature matrix, comparing various manufacturers operating in China based on these parameters. This section offers a list of the all the models available with the manufa

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Transcript of "Market Research Report : Smartphone Market in China 2011"

  1. 1. Smartphone Market – ChinaSeptember 2011
  2. 2. Executive Summary China is presently the largest market for cellular devices globally and hence presents tremendous potential for further evolution of the smartphones market Market Sale of smartphones in China is expected to top a mn units in 20-- and account for nearly half of the total market for mobile handsets by volume LE Drivers: Challenges: – Rising urban middle class population with – Security threats Drivers &Challenges P increasing disposable income – 3G services in China M – Popularity of mobile internet – Dominance of counterfeit and smuggled goods A – Advanced features and applications S – Falling price levels Increasing Popularity of Android Based Phones Emerging Hardware Trends Emergence of Smartphones with Localized Flavour Trends Smartphone Manufacturers Venture into Tablet Computers Business Smartphones Becoming Popular for Payments and Banking Services Growing Demand for More Embedded Features Major PlayersCompetition Player 1 Player 2 Player 3 Player 4 SMARTPHONE MARKET IN CHINA 2011.PPT 2
  3. 3. •Introduction•Market Overview•Drivers & Challenges•Trends•Competition•Product Portfolio•Key Developments•Key Takeaways SMARTPHONE MARKET IN CHINA 2011.PPT 3
  4. 4. Smartphones sales in the China is expected to top a mn units in 20--, accounting for b% of total handset sales Smartphone Market – Overview Market Size and Growth • China had over c mn mobile phone users in March mn units 20--, it is expected to reach d mn by end of 20-- n 100 +o% LE End of 20--, over e mn users used internet through mobile phones m P China is expected to have e mn smartphone users by 20-- 50 l • Sale of smartphones in the China market are of total handset sales SAM expected to top a mn units in 20--, accounting for b% Market penetration of smart phones being only g% (20--) represents huge potential for a largely untapped customer 0 20-- 20-- Smartphone Brand Attention Rates (20--) 20--e base • Comparatively smart phones market is more 2.3% Brand 1 Brand 5 concentrated than the mobile phone market in China 4.9% 3.2% Brand 2 Brand 6 h% of the attention of the market is held by the top i 6.1% 5.8% Brand 3 Brand 7 brands in the industry 8.4% 50.3% Brand 4 Brand 8 Although Nokia dominates the market but it faced decline in attention rate from j% in 20-- to k% in 20-- 9.2% 9.8%Source: SMARTPHONE MARKET IN CHINA 2011.PPT 4
  5. 5. Drivers & Challenges – Summary Drivers Rising Middle Class Population with Increasing Disposable Income Challenges Falling Price Levels Security Threats 3G Services in China Dominance of Counterfeit and Smuggled Phones Popularity of Mobile Internet Advanced Features and Applications SMARTPHONE MARKET IN CHINA 2011.PPT 5
  6. 6. Trends – Summary Increasing Popularity of Android based phones Emerging Hardware Trends Emergence of Smartphones with Localized Flavour Key Trends ` Smartphone Manufacturers Venture into Tablet Computers Business Smartphones Becoming Popular For Payments and Banking Services Growing Demand for More Embedded Features SMARTPHONE MARKET IN CHINA 2011.PPT 6
  7. 7. Competition – Summary (1/2) SAMPLE Revenue and Profit for Major Players of 20-- 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 USD mn Player 1 137,948 46,358 Player 2 65,225 25,684 Player 3 56,917 17,419 Player 4 19,907 8,825 Player 5 11,460 2,982 Key Mobile Player 6 10,657 3,482 Manufacturers in 9,560 China Player 7 2,876 Player 8 8,440 2,528 Player 9 3,225 551 Revenue Player 10 736 Profit 161 Player 11 157 11Source: SMARTPHONE MARKET IN INDIA 2010.PPT FOOD RETAIL CHINA 2011.PPT 7
  8. 8. Competition – Summary (2/2) Net Profit USD mn SAMPLE 50,000 Size of the Bubble represents Market 85,669.5 45,000 Capitalization in USD mn 40,000 35,000 30,000 25,000 339,361.7 20,000 20,661.4 15,000 10,000 13,844.6 10,998.8 5,000 22,439.1 11,306.5 973.5 0 1,748.1 489.3 -5,000 Revenue USD mn -20,000 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 Player 1 Player 2 Player 3 Player 4 Player 5 Player 6 Player 7 Player 8 Player 9 Player 10Source: SMARTPHONE MARKET IN CHINA 2011.PPT 8
  9. 9. Smartphone Specifications (1/6) SAMPLE Player 1 Model Price (USD) Operating System 3G Wi-Fi Memory GPS/Geo Tagging Model 1 199/299 iPhone Os 5.0 16/32 Model 2 49 iPhone Os 3.0 8 HTC Corporation Model Price (USD) Operating System 3G Wi-Fi Memory GPS/Geo Tagging Model 3 7.6 Windows Mobile 6.1 NA NA NA Model 4 412.8 Windows Mobile 6.5 NA 32 Model 5 738.9 Windows Mobile 7 8 Model 6 917.4 Windows Mobile 5 NA NA NA Model 7 N.A. Windows Mobile 5 NA NA NA Model 8 417.4 Windows Mobile 6.1 NA Model 9 198.8 Windows Mobile 6.1 NA Model 10 517.4 Android 2.1 32 Model 11 521.7 Windows Mobile 6 NA Model 12 N.A. Windows Mobile 6 NA NA NA Model 13 N.A. Windows Mobile 6.1 NA NA Model 14 N.A. Windows Mobile 6.1 NA N NA Model 15 N.A. Windows Mobile 5 NA NA NA Model 16 1738.9 Windows Mobile 5 NA NASource: SMARTPHONE MARKET IN CHINA 2011.PPT 9
  10. 10. Thank you for the attentionSmartphone Market - China report is a part of Netscribes’ Telecommunication Industry Series.For more detailed information or customized research requirements please contact: Jitendra Punjabi Gagan Uppal Phone: +91 33 4064 6215 Phone: +91 22 4098 7530 E-Mail: jitendra.punjabi@netscribes.com E-Mail: gagan.uppal@netscribes.comAbout NetscribesNetscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment &business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a truevalue proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growthobjectives.Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India,Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is thesole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. SMARTPHONE MARKET IN CHINA 2011.PPT 10
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