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1. Shemrock Schools Pvt. Ltd.
September 2011

2. Contents
Executive Summary
Factsheet
Offices & Centres
Business Model
Key People
Shemrock Schools Pvt. Ltd. SWOT Analysis
Financial Profile
Industry Analysis
Competitive Landscape
Competitive Benchmarking
Recent News
Appendix
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3. Executive Summary
• Shemrock Schools Pvt. Ltd. ( Shemrock) was established in 19‐‐ at City 1
Company • It is currently headquartered in City 2
Description • Shemrock is a co‐educational institute which is affiliated to Board 1 and provides service A
Business Model • It primarily functions under two broad categories, self‐owned centres and franchised centres
• The company’s Strength 1 is one of its major strengths; however weakness 1 is one of the key areas of
concern
SWOT Analysis
• Shemrock can reap significant benefits owing to Opportunity 1 while threat 1 may have an adverse affect
on the strategic initiatives and growth prospects of the organization
• Shemrock. incurred a net loss of INR X mn in FY 20‐‐ as compared to INR Y mn in FY ‐‐
• The financial profile of the company includes the profit & loss a/c and the balance sheet depicting the key
Financial Profile financial figures for the 20‐‐ and 20‐‐ along with an analysis of its key ratios that informs about the financial
health and capacity to run its operations
• Indian education industry is currently estimated to be valued at INR A bn and is broadly divided into
Segments B, C, D and E
• Formal education system includes segments such as Segment J. K etc, whereas the informal education
system includes key segments such as M, N and O
Industry Analysis • The K‐12 segment alone accounts for y per cent of the overall Indian education industry and is expected to
grow at a CAGR of z per cent to reach INR Q mn by 20‐‐
• The government’s contribution towards public spending on education is ~c per cent of the GDP
• Key competitors for the company can be enlisted as: Competitor 1 and competitor 2
Competitive • Competition in the K‐12 industry is increasing steadily with many private chains opening their schools in
Landscape different regions of the country
SAMPLE
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4. Factsheet
Basic Information Brief Description
• Shemrock Schools Pvt. Ltd. ( Shemrock) established its first
Industry
school in 19‐‐ at City 1
Corporate Address
• It operates as a unit of Society 1, a non‐profitable organization
LE
registered in Delhi and has established around X centres in India
• It is currently headquartered in City 2 which has a campus area
P
of Y sq.ft. and also includes a playground
• Its a co‐educational institute, affiliated to Board 1 and provides
M
Service A
A
Tel No. • It also pays heed to the need of extra‐curricular activities such as
S
Activity 1, 2, 3 etc
Fax No.
• The institute follows an interactive teaching methodology
Website conforming to the norms of Board 1 and Council 1 which
includes
Year Founded • Method 1
• Method 2
• Method 3
Year of Incorporation
• Method 4
• Method 5
Ownership • In collaboration with professionals of Centre 1, it provides
Revenue psychological support services (counseling and consultation) to
students, families, faculty, and staff
Fiscal Year End • Shemrock realizes the need of parents contribution for a child’s
growth and thus provides Facility 1 and 2
Auditor
Competitors
Brief History
19‐‐: Shemrock Schools was started by Mr X in City 1
Source:
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5. Offices & Centres – India
LE
MP
S A
Region
Centres
/State
State 1 ‐‐
State 2 ‐‐
State 3 ‐‐
State 4 ‐‐
HQ Office
Shemrock Centres
Note: The mappings exhibit major cities with multiple centres
Source: This may not include all centres of the company
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6. Business Model
Shemrock Schools Pvt. Ltd.
SAMPLE
Self Owned Centers Franchised Centres
Shemrock Pre School Shemrock Senior Secondary
Shemrock Franchise Support
Franchisee Pre‐Requisites Franchisee Pre‐ Requisites
•Requirement 1 • Requirement 1 The Franchise extends various
support services such as:
•Requirement 2
•Requirement 3 • Support 1
•Requirement 4 • Requirement 2 • Support 2
• Support 3
• Support 4
• Support 5
• Support 6
Source:
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7. Key People
Year of Joining No. of Shares held
Name Designation
Person A ‐ ‐ ‐
Person B ‐ ‐ ‐
Person C ‐ ‐ ‐
Person D ‐ ‐ ‐
Total ‐
Ownership Structure Share Holding Pattern
Total Paid‐up Capital INR Y
Section 1
Number of Shareholders ‐
SAMPLE 100%
Source: Note: Share Holding Pattern is as per AGM dated 28th Sep 2010
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8. SWOT Analysis
Strengths Weaknesses
• Strength 1: • Weakness 1:
• Strength 2 :
LE
• Weakness 2:
• Strength 3:
MP
• Weakness 3:
S A
Opportunities Threats
• Opportunity 1: • Threat 1:
• Threat 2:
• Opportunity 2 :
• Threat 3:
Source:
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9. Ratio Analysis
Key Ratios Key Ratio Analysis
y‐o‐y change • Analysis Point 1
Particulars 2010 2009
(2010‐09)
Profitability Ratios
LE
Return on Equity ‐ ‐ ‐
• Analysis Point 2
Return on Capital Employed
Return on Working Capital
‐
‐
‐
‐
‐
‐
MP
Return on Assets
Liquidity Ratios
‐
‐
‐
‐
‐
‐ S A
• Analysis Point 3
Current Ratio ‐ ‐ ‐
Cash Ratio ‐ ‐ ‐
• Analysis Point 4
Efficiency Ratios ‐ ‐ ‐
Current Asset Turnover ‐ ‐ ‐
Working Capital Turnover ‐ ‐ ‐
Capital Employed Turnover ‐ ‐ ‐
Source: Improved Decline Note: y‐o‐y change in Profitability and Cost Ratios is represented in basis points
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10. Industry Analysis
K‐12 Market – Overview Size & Growth
• The K12 Market in India is expected to grow at a CAGR of a per
cent reaching INR Y bn by 20‐‐ INR mn
E
• It accounts for approximately z per cent of the overall education 2,000
L
market in India a % Y
P
• Among the total students enrolled in this space, c% of students 1,500
M
access private K12 institutions while d % of the revenues are X
1,000
generated by private unaided schools
S A
• The market is regulated by the Ministry of Human Resource
Development with institutions required to operate as not‐for‐
profit institutes set up under a Trust/ Society
• Government has taken various initiatives towards developing
500
0
20‐‐ 20‐‐e
the market which includes:
• Initiative 1 Market Segmentation – No. of Schools
• Initiative 2
• Some of the major drivers identified in the market include: Private
• Driver 1 g%
• Driver 2
• Driver 3
• Driver 4
h %
Public
Source:
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11. Competitive Landscape (2/2)
Competitive Scenario
Company Name Billabong Edify Pearson Shemford Shemrock
Number of Centres
Study Centres ‐ ‐ ‐ ‐ ‐
Financial Information (INR mn – FY 2010)
Total Revenue ‐ ‐ ‐ ‐ ‐
Net Profit/(loss) ‐ ‐ ‐ ‐ ‐
Geographic Presence (India)
Zone 1 M NA M H H
Zone 2 NA L NA M NA
Zone 3 H M L L NA
Zone 4 L H H M NA
Major Market Segmentation (courses/subjects)
Courses Offered:
Course 1     
Course 2     
Course 3     
Course 4     
Source: SAMPLE H: High; L: Low; M: Medium  Offered  Not Offered
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12. Thank you for the attention
Shemrock Schools Pvt. Ltd. is a part of Netscribes’ Education Company Profile Series.
For more detailed information or customized research requirements please contact:
Gagan Uppal Jitendra Punjabi
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