Market Research Report : Security Software Market in India 2011

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For the complete report, get in touch with us at : info@netscribes.com …

For the complete report, get in touch with us at : info@netscribes.com

High usage of internet usage coupled with the presence of abundant cyber threat prone devices in India is the primary source to catalyze growth in the security software market. Currently, the market is estimated to hover around INR 8.4 bn and is expected to achieve a CAGR of 15.3% to reach a market value of INR 12.8 bn by 2014. With the ongoing rate of mass computerization, security software products and solutions are expected to experience a tremendous demand which will fuel growth in the security software market.
The report commences with an overview of the overall market in India, listing of key reasons for growth and the current competitive landscape in the market, the section also depicts the market size and growth figures of security software in India, thereby giving a clear picture of the current and future market scenario. Moving along, the report explains the various available categories of security software and also highlights the usage of the most crucial security products for a deeper understanding.
Types of Cyber Attacks section in the report comprises of a list of the most popular cyber attacks, wherein it explains all the mentioned attacks thoroughly and lists any relevant real life case of the particular type of attack. This report also features a section on the various possible preventive measures which can be followed in order to maintain a proper IT security framework. It talks about the various steps and initiatives individuals or even organizations can adhere to, so as to stay protected and up to date with the latest cyber threats.

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  • 1. Security Software Market – IndiaSeptember 2011
  • 2. Executive Summary Presently, security software market in India is estimated to hover around INR XX bn and is expected to achieve a CAGR of YY% to reach INR ZZ bn by 20-- Market The market is broadly classified into consumer, SMBs and corporate segment wherein vendors offer specific products for individual segments Security software vendors sell their products through various means, some of which include LE direct sales, online portals, salesforce and channel partners Drivers & Drivers: MP Rapid Computerization Abundant Presence of Smart Handheld Devices Challenges: Free of Cost Availability of Pirated Softwares A Increased Internet Usage Challenges S Frequent Usage of Storage Peripherals Tendency to Avoid Software Rapidly Growing E-Commerce Upgrades Rising Cyber Attacks Increased Security Awareness Government Initiative Rapid change and advancement in technology is resulting in the emergence of newer and more sophisticated malicious softwaresFuture Trends Some of the future trends identified comprise of frequent attacks on crucial IT infrastructure, rise in the frequency of zero day vulnerability threats, change in IT security tools and consumers will focus primarily on encryption technologies Major Security Software VendorsCompetition Player 1 Player 2 Player 3 Player 4 SECURITY SOFTWARE MARKET - INDIA 2011.PPT 2
  • 3. • Security Software Market – Overview• Security Software Categories• Types of Cyber Attacks• Preventive Measures• Drivers and Challenges• Channel Partners• Major Vendors• Key Users• Recent Developments• Future Trends• Strategic Recommendation• Appendix – Cyber Threats SECURITY SOFTWARE MARKET - INDIA 2011.PPT 3
  • 4. Frequent use of internet enabled systems and handheld devices is primarily driving security software market in India Security Software Market - Overview • Security software market in India is witnessing a steady growth and finds fair adoption amongst both the consumer as well business segment Currently, the Indian security software market is estimated to be around INR xx bn and is expected to grow at a CAGR of yy% to reach INR zz bn by 20-- LE • Internet based business concepts such as enterprise mobility and cloud computing is resulting in rapid computerization and heavy usage of internet and thus is expected to offer ample opportunity for security software vendors MP Malicious softwares such as Trojans, Worms, Viruses and other malwares mainly intrude through the internet Factors like the frequent usage of storage peripherals and handheld devices is further fueling the rate of cyber attacks • The security software market is flooded with established players wherein the consumer segment is primarily SA dominated by players such as Player 1, Player 2 and Player 3 whereas the enterprise and SMB segment in the market is majorly driven by Player 4, Player 5 and Player 6 Security Software – Market Size & Growth INR bn +15.3% a aa ab bb ba b bc c 0 20-- 20-- 20-- 20-- 20--Source: xyz SECURITY SOFTWARE MARKET - INDIA 2011.PPT 4
  • 5. Security Software Categories (x/x) abc • xxx def • yyy PLE SAM ghi • zzzSource: xyz SECURITY SOFTWARE MARKET - INDIA 2011.PPT 5
  • 6. Several Types of Cyber Attacks (x/x) SAMPLE xyz • xxx abc • aaa pqr • pppSource: xyz SECURITY SOFTWARE MARKET - INDIA 2011.PPT 6
  • 7. Preventive Measures (x/x) Some general guidelines that can be implemented so as to protect the systems from any prevailing malicious softwares and applications can be enlisted as below: Guidelines Description Install xsd • xsd PLE SAM Operating System xxx • xxxSource: xyz SECURITY SOFTWARE MARKET - INDIA 2011.PPT 7
  • 8. Drivers & Challenges – Summary Drivers Rapid Computerization Abundant Presence of Smart Handheld Devices Increased Internet Usage Frequent Usage of Storage Peripherals Challenges Rapidly Growing E-Commerce Free of Cost Availability of Pirated Softwares Rising Cyber Attacks Tendency to Avoid Software Upgrades Increased Security Awareness Government Initiative SECURITY SOFTWARE MARKET - INDIA 2011.PPT 8
  • 9. Channel partners act as a key distribution medium for the security software vendors in the market Channel Partner – Security Software (India) •Indian security software market comprises of a huge number of channel partners wherein they collaborate with various established players and distribute the products in the market •Depending on the area of operation, these channel partners adjust their work and business model LE On a broad category, the market can be segregated into Tier xyz and Tier abc cities and depending on the type of city, channel partners follow a business model P This difference in the work model is illustrated as below: M S Tier xyz Cities A xxx yyy zzz Channel Partners Tier abc Cities aaa bbb cccSource: xyz SECURITY SOFTWARE MARKET - INDIA 2011.PPT 9
  • 10. SAMPLE Distribution of Key Channel Partners – Security Softwares City 1 City 2 City 3 City 4 City 5Source: xyz SECURITY SOFTWARE MARKET - INDIA 2011.PPT 10
  • 11. Key Channel Partners – Region Wise (x/x) xxx Region SAMPLE Channel Partner City Brands Served Industry Verticals xxx City 1 Brand a, Brand b abc, bcd, efg,ghi abc Region Channel Partner City Brands Served Industry Verticals yyy City 2 Brand d Abc, defSource: xyz SECURITY SOFTWARE MARKET - INDIA 2011.PPT 11
  • 12. Security Software Vendors (x/x) Company Snapshot: Player 1 SAMPLE Corporate Information Business Highlights • Offers a range of security software products capable of Head Quarters City z, Country y providing reliable security to both business as well as Industry consumer segment Xyz • It offers free access to download its antivirus and internet Classification security solution to its users through its official website No. of. • Products and services includes xyz, abc 123 --- Employees Contact No. 123456789 000 Sales Intelligence Mr. xyz Ms. abc Mr. pqr abc def ghi Professional History Professional History Professional History xxx xxx xxx Other Other Other xxx xxx xxxSource: xyz SECURITY SOFTWARE MARKET - INDIA 2011.PPT 12
  • 13. Major Users – Security Software (India) SAMPLE Vertical 1 User 1, User 2, User 3… Vertical 2 User 1, User 2, User 3… Vertical 3 User 1, User 2, User 3… Vertical 4 User 1, User 2, User 3…Source: xyz SECURITY SOFTWARE MARKET - INDIA 2011.PPT 13
  • 14. Future trends in the security software market (x/x) It is anticipated that during 20--, Indian security software market will witness a series of trends in the cyber attacks, some of the major ones are listed as below: abc • abc SAMPLE xyz • xyzSource: xyz SECURITY SOFTWARE MARKET - INDIA 2011.PPT 14
  • 15. Strategic Recommendations xxx aaa •aaa PLE SAM •bbb bbb SECURITY SOFTWARE MARKET - INDIA 2011.PPT 15
  • 16. Thank you for the attentionThe Security Software Market – India report is a part of Research on India’s InformationTechnology Series. For more detailed information or customized research requirementsplease contact:Kalyan Banga Our other offerings in the IT Series: •CRM Market in India 2011Phone: +91 33 4064 6215 •ERP Market in India 2011E-Mail: kalyan.banga@netscribes.com •Enterprise Mobility Market in India 2011 •Tablet PC market in India 2011Gagan Uppal •Cloud Computing Market in India 2011Phone: +91 22 4098 7530 •ICT Adoption in Healthcare Industry India 2011E-Mail: gagan.uppal@netscribes.com •ICT Adoption in Education Sector in IndiaResearch on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quickinsights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries onAbout NetscribesNetscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business &corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base.Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives.Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd.or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and priorpermission is required for guidelines on reproduction. SECURITY SOFTWARE MARKET - INDIA 2011.PPT 16