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Knowledge consulting solutions company, Netscribes, announced the launch of its ‘Sanitaryware Market in India 2012’ report that highlights the changing consumer preferences towards premium sanitaryware. Improved sanitation facilities, government initiatives, new housing policies and the real estate boom have been identified as major boosts to the sanitaryware market in the country.
Netscribes launches a report on the Sanitaryware Market in India, is a part of Netscribes’ Manufacturing Industry report series.
The report begins by providing an overview of the Indian sanitaryware market and includes a brief description of various sanitaryware products. The section focuses on the manufacturing processes of sanitaryware and also delves into the sanitation facilities prevalent in the rural and urban regions of the country.
The report also details the export-import data on sanitaryware products, under specific HS codes, in terms of value and volume. It provides country-wise breakdown of the import-export data for 2010-11, mentioning the major countries trading in sanitaryware in India.
The Netscribes’ report also provides an in depth analysis of the major drivers of the sanitaryware market in India. The demand for sanitaryware is expected to increase owing to the prevalent high incomes and changing lifestyles of the population. High income levels are creating a growing replacement demand for sanitaryware products complimenting the real estate boom that has increased the overall demand for sinks, bathtubs, latrines and other basic sanitaryware products. India’s vast untapped market potential also provides a strong opportunity for growth to this industry while the increasing awareness among consumers has also influenced their demand pattern positively towards the premium sanitaryware market in the country.
However, challenges hindering growth of the market include the rise in power and fuel costs, huge unorganized sector and a seasonal demand tendency.
Some of the government initiatives that that have worked in favour of the Indian sanitaryware market include the Total Sanitation Campaign, public toilet schemes, urban housing policies and 100% FDI in real estate.
The ‘Trends’ section of the report emphasizes the recent developments and ongoing trends in the sanitaryware market. It showcases the growing demand for premium sanitaryware, the increasing presence of foreign players, emergence of concept washrooms and green initiatives in the sanitaryware segment.
The competition section of the report begins with the Porter’s Five Forces Analysis, illustrating the competitive rivalry, bargaining power of suppliers and buyers and threat of new entrants and substitutes. This section outlays the competitive landscape of the sanitaryware market in India briefing about the domestic and foreign players existing in the market.