Market Research Report :Sanitaryware market in india 2012


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Knowledge consulting solutions company, Netscribes, announced the launch of its ‘Sanitaryware Market in India 2012’ report that highlights the changing consumer preferences towards premium sanitaryware. Improved sanitation facilities, government initiatives, new housing policies and the real estate boom have been identified as major boosts to the sanitaryware market in the country.
Netscribes launches a report on the Sanitaryware Market in India, is a part of Netscribes’ Manufacturing Industry report series.
The report begins by providing an overview of the Indian sanitaryware market and includes a brief description of various sanitaryware products. The section focuses on the manufacturing processes of sanitaryware and also delves into the sanitation facilities prevalent in the rural and urban regions of the country.
The report also details the export-import data on sanitaryware products, under specific HS codes, in terms of value and volume. It provides country-wise breakdown of the import-export data for 2010-11, mentioning the major countries trading in sanitaryware in India.
The Netscribes’ report also provides an in depth analysis of the major drivers of the sanitaryware market in India. The demand for sanitaryware is expected to increase owing to the prevalent high incomes and changing lifestyles of the population. High income levels are creating a growing replacement demand for sanitaryware products complimenting the real estate boom that has increased the overall demand for sinks, bathtubs, latrines and other basic sanitaryware products. India’s vast untapped market potential also provides a strong opportunity for growth to this industry while the increasing awareness among consumers has also influenced their demand pattern positively towards the premium sanitaryware market in the country.
However, challenges hindering growth of the market include the rise in power and fuel costs, huge unorganized sector and a seasonal demand tendency.
Some of the government initiatives that that have worked in favour of the Indian sanitaryware market include the Total Sanitation Campaign, public toilet schemes, urban housing policies and 100% FDI in real estate.
The ‘Trends’ section of the report emphasizes the recent developments and ongoing trends in the sanitaryware market. It showcases the growing demand for premium sanitaryware, the increasing presence of foreign players, emergence of concept washrooms and green initiatives in the sanitaryware segment.
The competition section of the report begins with the Porter’s Five Forces Analysis, illustrating the competitive rivalry, bargaining power of suppliers and buyers and threat of new entrants and substitutes. This section outlays the competitive landscape of the sanitaryware market in India briefing about the domestic and foreign players existing in the market.

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Market Research Report :Sanitaryware market in india 2012

  1. 1. Insert Cover Image using Slide Master View Do not distortSanitaryware Market – IndiaNovember 2012
  2. 2. Executive Summary  Indian sanitaryware market will reach INR x bn in 20‐‐‐‐, growing at a CAGR of y%, from INR z bn in 20‐‐ ‐ ‐‐Market  Unorganized sector accounts for ~x% of the sanitaryware market in terms of volume Drivers: Challenges: • High Income and Changing Lifestyle  • Rise in Power and Fuel CostsDrivers &  • Real Estate Boom  • Huge Unorganized SectorChallenges • Replacement Demand  • Seasonality • Untapped Market Potential  • Increasing Awareness Among Consumers  Total Sanitation Campaign & 12th Five Year Plan (2012‐17)Government   Public Toilet SchemesInitiatives  Housing Policies  100% FDI in Real Estate  Premium Sanitaryware SegmentTrends  Increasing Foreign Presence  Emergence of Concept Washrooms  Various Green Initiatives Major BrandsCompetition Company 1 Company 2 Company 3 Company 4 Company 5 SANITARYWARE MARKET IN INDIA 2012.PPT 2
  3. 3. •Market Overview•Export‐Import•Drivers & Challenges•Government Initiatives•Trends•Competition•Strategic Recommendations•Appendix SANITARYWARE MARKET IN INDIA 2012.PPT 3
  4. 4. Government target to provide adequate sanitation within next 5 years will ensure sustained growth of the market Sanitaryware Market ‐ Overview • Indian sanitaryware market accounts for x% of the global sanitaryware production and ranks x in terms of  volume within the X region • Improved living standards and increasing awareness level among the consumers will result in rapid growth  of the sanitaryware market Market Size and GrowthINR bn50 x740 Z% x6 x530 x4 x3 x220 x1100 20‐ ‐ ‐‐ 20‐‐ 20‐‐‐‐e 20‐‐e 20‐‐e 20‐‐e 20‐‐e SANITARYWARE MARKET IN INDIA 2012.PPT 4
  5. 5. As of 20‐‐, less than x% of the total households in y states were equipped with basic latrine facilitiesBasic Amenities Scenario (20‐‐) Share of Households Having Latrine Facility Within PremisesStates Share States Share States ShareState ‐ State  ‐ State State ‐ State ‐ State State ‐ State ‐ State State ‐ State ‐ State State ‐ State ‐ State State ‐ State ‐ StateState ‐ State ‐ StateState ‐ State ‐ State State ‐ State ‐ State State ‐ State ‐ State State ‐ State ‐ State State ‐ State ‐ Top 5 states in India in terms of availability of latrine facilities  in 20‐‐ SANITARYWARE MARKET IN INDIA 2012.PPT 5
  6. 6. Rise in availability of basic sanitation facilities in India presents a huge opportunity for the sanitaryware market Rural Latrine Facility Within  Urban Latrine Facility Within  Premises  Premises % %35 X% x2 100 Y%30 y2 80 y125 x120 6015 4010 20 5 0 0 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ Rural Urban Variance x1 Y1 • Till  20‐‐, only x% of the total Indian households had access to latrine facilities within the premises  • Although availability of latrine facilities in rural areas grew  at a CAGR of y% over 20‐‐, the difference in availability  of such facilities in rural and urban sectors declined by a meager x percentage points SANITARYWARE MARKET IN INDIA 2012.PPT 6
  7. 7. India has been witnessing a trade deficit over the past two years, …Exports  Exports (Value and Volume)• Indian sanitaryware export has declined by a CAGR of  Value Volume x% during 200‐‐ in value terms INR mn X% ‘0000 Kg x1• During 20‐‐‐, sanitaryware export and import has  400 x3 2,000 x2 x4 amounted to INR x mn and INR y mn, respectively,  300 1,500 which is equivalent to x and y thousand Kgs in  200 y1 1,000 y2 y4 volume terms 100 y3 500• X is the largest export market for sanitaryware both  0 0 20‐‐ 20‐‐ 20‐‐ 20‐‐ in terms of value and volume for 20‐‐Segmentation – Value (20‐‐)  Segmentation – Volume (20‐‐) Country 1 Country 1 x7 Country 2 y7 y1 Country 2 x1 Country 3 Country 3 Country 4 Country 4 y6 x6 Country 5 Country 5 x5 Country 6 y5 y2 Country 6 x2 Others Others x4 y4 x3 y3 SANITARYWARE MARKET IN INDIA 2012.PPT 7
  8. 8. … as its sanitaryware imports surpasses the exported value by a huge marginImports  Imports (Value and Volume)• Imports in terms of value witnessed a steep rise in  Value Volume 20‐‐ ‐ ‐‐, growing at a CAGR of x% from INR z mn in  INR mn ‘000 Kg 20‐‐ Z% 1,000 x3 1,500  Imports have been considerably higher than the total  x4 exported amount both in value and volume terms during  1,000 500 x1 x2 y3 20‐‐ as well as 20‐‐ y4 500• Country 1 is the largest exporter of sanitaryware to  y1 y2 0 0 India both in terms of value and volume for the year  20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐‐Segmentation – Value (20‐‐)  Segmentation – Volume (20‐‐) x7 Country 1 x7 Country 1 x6 x5 Country 2 x5 x4 Country 2 x4 x6 x3 Country 3 x3 Country 3 x1 Country 4 Country 4 Country 5 Country 5 x1 Country 6 Country 6 x2 Others Others x2 SANITARYWARE MARKET IN INDIA 2012.PPT 8
  9. 9. Drivers & Challenges – Summary  Drivers Challenges High Income and Changing Lifestyle  Rise in Power and Fuel Costs Huge Unorganized Sector Real Estate Boom  Seasonality Replacement Demand  Untapped Market Potential  Increasing Awareness Among  Consumers SANITARYWARE MARKET IN INDIA 2012.PPT 9
  10. 10. Increasing demand from the replacement market provides growth opportunities for the playersReplacement Demand Impact• Finding 1• Finding 2• Finding 3• Finding 4 Replacement Demand Country Country X% X% A B Y% Y% SANITARYWARE MARKET IN INDIA 2012.PPT 10
  11. 11. Government Initiatives  Impact Total Sanitation Campaign & ‐ X Five Year Plan (20‐‐) Public Toilet Schemes  Housing Policies (Urban) 100% FDI in Real Estate SANITARYWARE MARKET IN INDIA 2012.PPT 11
  12. 12. Trends – Summary Premium Sanitaryware Green Initiatives Segment Key Trends Emergence of  Increasing  Concept Washrooms Foreign Presence SANITARYWARE MARKET IN INDIA 2012.PPT 12
  13. 13. Market has witnessed a surge in demand for premium quality products primarily owing to their aesthetic appeal Premium Sanitaryware Segment• Finding 1 Focus on • Finding 2 premium • Finding 3 segments and • Finding 4 high‐value items Sanitaryware Product Categories Category Price Range (INR) Brands A ‐ Brand 1, Brand 2………….. B ‐ Brand 1, Brand 2………….. C ‐ Brand 1, Brand 2………….. D ‐ Brand 1, Brand 2………….. E ‐ Brand 1, Brand 2………….. SANITARYWARE MARKET IN INDIA 2012.PPT 13
  14. 14. Public: Domestic Company – Company A (1/3)Company Information Offices and Centres – India Corporate Address Adress, State, Country 1Tel No. +‐‐‐‐‐Fax No. +‐‐‐‐Website websiteYear of Incorporation 19‐‐Ticker Symbol ‐‐‐‐Stock Exchange ‐‐‐‐‐ Head OfficeProductsSanitaryware ProductsSegment 1Segment 2Segment 3 Key PeopleSegment 4 Name DesignationSegment 5Segment6 Person 1 Designation 1Segment 7 Person 2 Designation 2Segment 8 Person 3 Designation 3 Person 4 Designation 4 SANITARYWARE MARKET IN INDIA 2012.PPT 14
  15. 15. Public: Domestic Company – Company A (2/3) Financial Snapshot Key Ratios Total Income y‐o‐y change INR bn INR bn Particulars  20‐‐ 20‐‐ 20‐‐ 20‐‐ (20‐‐) Net Profit / Loss y415 y3 1.0 Profitability Ratios Operating Margin ‐ ‐ ‐ ‐‐ ‐10 y2 Net Margin ‐ ‐ ‐ ‐ ‐ y1 x4 0.5 Profit Before Tax Margin ‐ ‐ ‐ ‐ ‐ 5 x3 x1 x2 Return on Equity ‐ ‐ ‐ ‐ ‐ Return on Capital Employed ‐ ‐ ‐ ‐‐ ‐ 0 0.0 Return on Working Capital ‐ ‐ ‐ ‐ ‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ Return on Assets ‐ ‐ ‐ ‐ ‐ Financial Summary  Return on Fixed Assets ‐ ‐ ‐ ‐ ‐ Cost Ratios• The company earned a net profit of INR x bn in FY 20‐‐, as compared  Operating costs (% of Sales) ‐ ‐ ‐ ‐ ‐ to net profit of INR y bn in FY 20‐‐ Administration costs (% of  ‐ ‐ ‐ ‐ ‐• The company reported total income of  INR x bn in FY 20‐‐,  Sales) registering an increase of y per cent over FY 20‐‐ Interest costs (% of Sales) ‐ ‐ ‐ ‐ ‐• The company earned an operating margin of x per cent in FY 20‐‐, a  Liquidity Ratios decrease of y percentage points over FY 20‐‐ Current Ratio ‐ ‐ ‐ ‐ ‐ Cash Ratio ‐ ‐ ‐ ‐ ‐• The company reported debt to equity ratio of x in FY 20‐‐, an  Leverage Ratios increase of y per cent over FY 20‐‐ Debt to Equity Ratio ‐ ‐ ‐ ‐‐ ‐Key Financial Performance Indicators Debt to Capital Ratio ‐ ‐ ‐ ‐ ‐ Interest Coverage Ratio ‐ ‐ ‐ ‐ ‐ Indicators Efficiency Ratios Market Capitalization (INR) ‐ Fixed Asset Turnover ‐ ‐ ‐ ‐‐ ‐ Total Enterprise Value (INR) ‐ Asset Turnover ‐ ‐ ‐ ‐ ‐ EPS (INR) ‐ Current Asset Turnover ‐ ‐ ‐ ‐ ‐ Working Capital Turnover ‐ ‐ ‐ ‐ ‐ PE Ratio (Abs) ‐ Capital Employed Turnover Improved Decline SANITARYWARE MARKET IN INDIA 2012.PPT 15
  16. 16. Public: Domestic Company – Company A (3/3)Key Business Segments Key Geographic Segments A B C Country 1100% 100% Country 1 is the only 80% x1 x2 x3 x4 geographic segment in which 60% the company has been 40% 50% x operating for the last four   y2 y3 y4 y1 years20% 0% z1 z2 z3 z4 0% 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐Business Highlights (1/2)Description  News • It is a flagship Company of the X and is the Y Indian manufacturer of sanitaryware products with a dominant market share of x% of the organized sectorOverview • Company has achieved x% level of capacity utilization in the sanitaryware segment • Company offers its range of sanitaryware products under the brand names: Brand 1,  Brand 2, Brand …. • Company has a wide spread network of more than x retailers and y dealersNetwork • There are x service centres across India and more than y shop‐in‐shopsOther Products • Product 1, Product 2, Product 3……………..Realisations • Achieved x% higher average realisations per tonne in the sanitaryware segment SANITARYWARE MARKET IN INDIA 2012.PPT 16
  17. 17. Thank you for the attentionSanitaryware Market – India 2012 report is a part of Netscribes, Inc.’s Manufacturing Industry Series.For any queries  or customized research requirements please contact:Phone: +91 33 4027 6214/6215E‐Mail: info@netscribes.comFollow us on:About Netscribes, Inc.Netscribes, Inc.  is a knowledge‐consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content‐management services, and knowledge‐software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes Inc. is a one‐stop shop designed to fulfil clients’profitability and growth objectives.Disclaimer: This report is published for general information only. Although high standards have been used in the preparation, “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes and prior permission is required for guidelines on reproduction. SANITARYWARE MARKET IN INDIA 2012.PPT 17