Market Research Report : Printer Market in India 2012
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Market Research Report : Printer Market in India 2012

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For the complete report, get in touch with us at : info@netscribes.com ...

For the complete report, get in touch with us at : info@netscribes.com

Presence of highly active industry verticals and the massive SMB population coupled with the exponential growth in content generation in India are primarily driving the printer market in India. Presently, the SMB sector contributes to roughly 60% of the overall printer market. Additionally, the massive amount of PC base and declining prices of printers propel the market by a large extent. Competition in the market mainly arises from the foreign players in the market wherein they have managed to establish a strong brand image and customer trust.

The report primarily deals with three categories of printers comprising of inkjet, dot matrix and laser printers and begins with an introduction section, defining the market scope of the report. The section briefly discusses the working model of each of these printers. Market overview section in the report lists and explains the various reasons propelling the market. It also mentions the key initiatives taken by the Government of India to stimulate the market. In terms of market size, the report provides graphical representation of the printer shipment in India in context with the overall Indian as well as the SMB printer market. Moving along, the section also lists down the key purchase decisions of customers so as to give a better idea about the general mind set of prospective customers. The section also features a separate portion on competitive breakdown wherein the market share of the top vendors and major vendor’s market share across each printer category is illustrated, which in turn helps readers to understand the current competitive landscape in the India printer market. This section further elaborates on the SMB market scenario and lists down crucial aspects such as the key strategic decisions and purchase preference of SMBs. An illustration of purchase decision making matrix is provided which helps in understanding the process in which any IT purchase decision is executed. This matrix can be effectively utilized by vendors to generate strategies for better sales in the SMB segment. Further, the SMB market overview section lists down the top 40 cities in India which has a significant proportion of SMBs present and hence a sizeable number of printers are shipped to these cities has been provided in a tabulated manner and thus can be used by printer manufacturers and distributors to develop their city based strategies and expansion plans in India. A commentary on the top 40 cities vendor opportunity brings forth value added insights about the SMB market space, wherein it enlightens the reader on aspects such as the largest printer consuming industry verticals and printer friendly clusters in India amongst others.

Import and Export overview section talks about the overall EXIM trade that has been conducted since 2006-08. It graphically lists the history of printer EXIM in India and chalks out some key aspects from the

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  • 1. Printer Market – IndiaMarch 2012
  • 2. Executive Summary Indian printer market is currently witnessing a steady growth rate, wherein the demand for printers such as inkjet, dot matrix and laser printers are experiencing a significant demand specially amongst SMBs Market Printer shipment in India is expected to reach around xx mn units in 2015 as compared to yy mn units in 2011 Prime reasons driving the market includes the presence of active industry verticals and the growth in content creation in India The SMB sector is the single largest demand generator for printers in India Go-to-Market strategy is the result of an in-depth analysis of the market wherein the key strategies best suited forGo-to-Market the Indian market has been identified as: aa Strategy bb Trends identified in the market so far comprises of the following: Growing interest in …. Trends yy zz aa Printer VendorsCompetition Hewlett-Packard India Canon India Epson India Samsung India PRINTER MARKET - INDIA.PPT 2
  • 3. •Introduction•Market Overview Vendor Opportunity – Top 40 Cities•Import and Export Overview•Go - to - Market Strategy•Factors Influencing Growth in Market•Trends•Competition•Distributors in India•Recent Product Launches•Strategic Recommendations•Appendix PRINTER MARKET - INDIA.PPT 3
  • 4. Introduction – Printers in India SAMPLE Printer Market Scope Inkjet Printer Dot Matrix Printer Laser Printer •Inkjets printers are •Also known as the impact generally the most wide •Primarily works by matrix printer, which spread type of printer comprises of a print head implementing xerographic available that moves an ink soaked printing process which in •Basically, it follows a ribbon over the paper to method of spraying ink turn produces high quality create a print droplets onto the printing •Mainly finds usage in printing paper •In a general laser printer, mass printing areas such •Available as low budget as ticketing, ATMs, cash there are a set of typical consumer printers as well registers and point of seven set of procedures as high end industrial sales terminals printersNote: The list is indicative PRINTER MARKET - INDIA.PPT 4
  • 5. The printer market in India will primarily gain the maximum growth through the SMB market space Printer Market Overview – India (1/x) • The massive PC base coupled with the declining hardware prices is primarily providing a splendid growth opportunity for the overall printer market in India Rapid increase in content creation and ongoing demand for enterprise mobility further fuel growth in the market by a large extent Presence of active industry verticals such as the manufacturing, media and entertainment, retail and the government sector also happen to be crucial drivers for the market SMBs (Small and Medium Businesses) plays a pivotal role in the revenue generation for the printer market in India • As of now, the market is flooded with a majority of foreign vendors, who have managed to establish a commendable competitive position in the market • The Government of India has also played its part for the market wherein it has diminished excise duty to 5% from the initial 10% and has also eliminated the regime of additional custom duty • The overall printer shipment in India stood at around xx mn units in 2011 and is anticipated to leap forward to reach about yy mn units by 2015 Indian Printer Market – Unit Shipments SMB Printer Market – Unit ShipmentsUnits mn Units mn a xx a yy b b c 0 0 2010 2011 2012e 2013e 2014e 2015e 2010 2011 2012e 2013e 2014e 2015eSource: X PRINTER MARKET - INDIA.PPT 5
  • 6. Printer Market – Vendor Share SAMPLE Indian Printer Market – Competitive Breakdown (2011) Dot Matrix Market – Vendor Share AA BB CC DD EE AA BB CC 8% 5% 22% 9% 42% 56% 24% 37% Inkjet Market – Vendor Share Laser Market – Vendor Share AA BB CC DD AA BB CC DD 4% 11% 5% 14% 24% 58% 61% 25%Source: X PRINTER MARKET - INDIA.PPT 6
  • 7. SAMPLE Purchase Decision Making Matrix - SMBs Role in Decision Making A B C D •xxx E F G HSource: X PRINTER MARKET - INDIA.PPT 7
  • 8. Sl No. City SAMPLE Top 40 Cities Vendor Opportunity (2011) – Printers (1/x) Prominent Verticals No. of SMBs Printer Shipments 1 City 1 Manufacturing, BFSI, Professional Services, Retail xx Xx 2 City 2 Manufacturing, BFSI, Construction, Real Estate, Healthcare, Retail Xx Xx 3 City 3 IT/ITES, Manufacturing, BFSI, Real Estate, Retail Xx Xx 4 City 4 Real Estate, Retail, Manufacturing, BFSI, IT/ITES Xx Xx 5 City 5 Manufacturing, BFSI, Real Estate, Retail, Healthcare Xx Xx 6 City 6 IT/ITES, Manufacturing, Real Estate, Healthcare Xx Xx 7 City 7 Manufacturing, BFSI, Retail xx Xx 8 9 10 11 12 13 15 16 17 18 19 20Source: X PRINTER MARKET - INDIA.PPT 8
  • 9. Top 40 Cities Vendor Opportunity (2011) - Commentary Top 10 cities – Printer Market Overview • The top 10 cities comprised of about xx mn SMBs in 2011 • Cumulatively, these top 10 cities accounted for about xx mn units of overall printer shipments • Major industry verticals boosting the printer market within these top 10 cities can be enlisted as below: Xx Yy zz Regional Distribution SMB Population – Top 40 Cities Regional Printer Shipment – Top 40 Cities Region 1 Region 1 18% 23% 30% Region 2 33% Region 2 8% Region 3 Region 3 4% Region 4 9% Region 4 2% 33% 41% Region 5 Region 5Source: IT Journals; Netscribes Analysis *Figures for Navi Mumbai comprises of Vasi as well PRINTER MARKET - INDIA.PPT 9
  • 10. Import and Export (1/X) SAMPLE Definition: 84716022 (HS Codes Classification of Dot matrix printer) INR mn Total Import & Export A Import B Export C D E 0 2006-07 2007-08 Definition: 84716027 (HS Codes Classification of Ink jet printer) INR mn Total Import & Export A Import B Export C D E 0 2006-07 2007-08Source: X Note: Figures mentioned comprise of the latest available data PRINTER MARKET - INDIA.PPT 10
  • 11. SAMPLE Go-to-Market strategy for printer vendors - India An ideal go – to – market strategy for both a new vendor as well as an existing vendor would be to XXX Focus on xx Invest on yy Go - to – Market Strategy • xxx • yySource: X PRINTER MARKET - INDIA.PPT 11
  • 12. Cloud Printing – Basic Framework SAMPLEUser desktop / laptop Cloud NetworkUser mobile phoneUser PDA / Tablet PC • Users opting for cloud printing services, Cloud Print Service provider primarily send their print request remotely • Cloud service provider then retrieves the url containing the data from the cloud network • Print request is executed by the service provider in lines with the choice of users Users select various characteristics of the process such as the choice of printer and quality amongst others • Cloud service provider than compresses the data file and sends it to the printer via Wi-Fi or Bluetooth to the printersSource: X PRINTER MARKET - INDIA.PPT 12
  • 13. Major Public Companies - Summary Size of the Bubble represents Market Capitalization in INR mn Net Profit/Loss 25,000 20,000 15,000 10,000 SAMPLE 5,000 0 -5,000 0 4,000 8,000 12,000 16,000 20,000 24,000 28,000 Total income xx yySource: X PRINTER MARKET - INDIA.PPT 13
  • 14. Public: Foreign Company – xxx Ltd. (1/3) Company Information SAMPLE Offices and Centres – India Corporate Address Tel No. Fax No. New Delhi Website Year of Incorporation Ticker Symbol Stock Exchange India Head Office Products and Services Category Products/Services Key People Name DesignationSource: X PRINTER MARKET - INDIA.PPT 14
  • 15. Public: Foreign Company – xxx Ltd. (2/3) Financial Snapshot SAMPLE Key Ratios Total Income Net Profit/Loss y-o-y change Revenue Profit Particulars 2011 2010 2009 2008 (2011-10) INR mn INR mn Profitability Ratios a 200 Operating Margin -2.44 8.66% 11.10% 11.58% 14.70% 150 Net Margin -1.15 5.50% 6.64% 5.14% 7.41% b 100 Profit Before Tax Margin -2.18 8.53% 10.71% 8.03% 12.46% c Return on Equity -2.51 12.44% 14.96% 12.80% 19.13% 50 Return on Capital Employed -5.38 19.60% 24.98% 28.83% 37.97% 0 0 Return on Working Capital -3.26 14.28% 17.54% 14.88% 23.47% 2008 2009 2010 2011 Return on Assets -1.62 6.45% 8.07% 6.94% 11.23% Financial Summary Return on Fixed Assets -10.84 130.12% 140.96% 141.40% 179.79% Cost Ratios • The company incurred a net profit of INR xx mn in FY 2011, as Operating costs (% of Sales) 2.44 91.35% 88.90% 88.42% 85.29% compared to net profit of INR xx mn in FY 2010 Administration costs (% of 0.89 29.21% 28.32% 22.62% 29.56% • The company reported total income of INR yy mn in FY 2011, as Sales) compared to INR yy mn in FY 2010 Interest costs (% of Sales) -0.19 0.06% 0.24% 0.21% 0.73% Liquidity Ratios • The company earned an operating margin of 8.66 per cent in FY Current Ratio -3.13% 1.94 2.00 2.02 2.16 2011, a decrease of 2.44 percentage points over FY 2010 Cash Ratio -39.57% 0.30 0.49 0.26 0.61 • The company reported debt to equity ratio of 0.93 in FY 2011, a Leverage Ratios decrease of 8.99 per cent over FY 2010 Debt to Equity Ratio 8.99% 0.93 0.85 0.84 0.70 Debt to Capital Ratio Key Financial Performance Indicators 0.00 0.00 0.00 0.00 0.00 Interest Coverage Ratio 232.12% 151.75 45.69 55.42 20.16 Indicators Value (16/03/2012) Efficiency Ratios Market Capitalization (INR mn) Fixed Asset Turnover 11.58% 23.67 21.22 27.52 24.25 Asset Turnover -3.42% 1.17 1.22 1.35 1.52 Total Enterprise Value (INR mn) Current Asset Turnover -4.74% 1.26 1.32 1.46 1.70 EPS (INR) Working Capital Turnover -1.56% 2.60 2.64 2.90 3.17 PE Ratio (Absolute) Capital Employed Turnover 0.58% 2.26 2.25 2.49 2.58Source: X Improved Decline PRINTER MARKET - INDIA.PPT 15
  • 16. Public: Foreign Company – xxx Ltd. (3/3) Key Business Segments SAMPLE Key Geographic Segments aa bb cc dd India The company has been 100% 100% operating in India since 55% 51% 52% 54% 20-- 50% 50% 45% 49% 47% 45% 0% 1% 1% 0% 0% 2011 2008 2009 2010 2011 Key Information Description Details Overview Most Recent AuditorSource: X PRINTER MARKET - INDIA.PPT 16
  • 17. SWOT Analysis – xxx Ltd. SAMPLE Strength Weakness • xxx • xxx SWOT Threat Opportunity • xxx • xxxSource: X PRINTER MARKET - INDIA.PPT 17
  • 18. Major Private Companies - Summary Net Profit/Loss SAMPLE Size of the Bubble represents Total Assets in INR mn 150,000,000,000 100,000,000,000 50,000,000,000 0 -50,000,000,000 -100,000,000,000 -150,000,000,000 -200,000,000,000 -20,000 -10,000 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 Total Income aa bb cc dd ee ff ggSource: X PRINTER MARKET - INDIA.PPT 18
  • 19. Private: Foreign Company – yyy Ltd. (1/3) Company Information SAMPLE Offices and Centres – India Corporate Address Tel No. Delhi Fax No. Website Year of Incorporation Head Office Products and Services Category Products/Services Key People Name DesignationSource: X PRINTER MARKET - INDIA.PPT 19
  • 20. Private: Foreign Company – yyy Ltd. (2/3) Financial Snapshot SAMPLE Key Ratios y-o-y change Total Income Net Profit/Loss Particulars 2010 2009 2008 2007 (2010-09) INR mn INR mn Profitability Ratios Operating Margin -1.16 3.30% 4.46% -2.21% 5.44% aa aa Net Margin -0.57 2.72% 3.29% -2.79% 3.67% Profit Before Tax Margin -1.16 3.30% 4.46% -2.21% 5.44% bb bb Return on Equity 0.37 18.84% 18.47% -75.98% 76.24% Return on Capital Employed 1.54 -29.14% -30.68% 4.98% -17.89% 2808.12 cc cc Return on Working Capital 1.45 22.45% 21.00% % 57.77% Return on Assets 0.40 18.80% 18.40% -75.76% 47.95% Return on Fixed Assets 86.68 235.39% 148.71% -88.34% 319.86% 0 -dd 2007 2008 2009 2010 Cost Ratios Operating costs (% of Sales) 1.16 96.70% 95.54% 102.21% 94.56% Administration costs (% of 0.00 0.00% 0.00% 0.00% 0.00% Financial Summary Sales) Interest costs (% of Sales) 0.00 0.00% 0.00% 0.00% 0.00% • The company incurred a net profit of INR aa mn in FY 2010, as Liquidity Ratios compared to net profit of INR bb mn in FY 2009 Current Ratio -0.90% 1.47 1.48 1.00 1.17 Cash Ratio -22.98% 0.36 0.47 0.20 0.17 • The company reported total income of INR cc mn in FY 2010, Leverage Ratios as compared to INR dd mn in FY 2009 Debt to Equity Ratio -36.42% 0.00 0.00 0.00 0.00 • The company earned an operating margin of 3.30 per cent in Debt to Capital Ratio -36.34% 0.00 0.00 0.00 0.00 FY 2010, a decrease of 1.16 percentage points over FY 2009 Interest Coverage Ratio N.A. N.A. N.A. N.A. N.A. • The company reported debt to equity ratio of 0.0022 in FY Efficiency Ratios Fixed Asset Turnover 91.34% 86.49 45.20 31.62 87.13 2010, an increase of 36.42 per cent over FY 2009 Asset Turnover 23.49% 6.91 5.59 27.12 13.06 Current Asset Turnover 26.80% 2.64 2.08 2.08 2.25 Working Capital Turnover 29.21% 8.25 6.38 -1005.01 15.74 Capital Employed Turnover 23.34% 6.92 5.61 27.19 20.77Source: X Improved Decline PRINTER MARKET - INDIA.PPT 20
  • 21. Private: Foreign Company – yyy Ltd. (3/3) Business Highlights SAMPLE Description News • The company primarily operates as the subsidiary of ... Overview • It mainly engages itself in the manufacturing of …. Extended Product List • Product 1, product 2 …Source: X PRINTER MARKET - INDIA.PPT 21
  • 22. SAMPLE SWOT Analysis – Canon India Pvt. Ltd. Strength Weakness • yyy • yyy SWOT Threat Opportunity • yyy • yyySource: X PRINTER MARKET - INDIA.PPT 22
  • 23. Major IT Peripheral Distributors (1/x) abc SAMPLE xyz Headquarters Headquarters No. of Branch Offices No. of Branch Offices Website: Website: Phone No. Phone No. Fax Fax Key Contact Key Contact Business Highlights Business Highlights • xxx • yyySource: X PRINTER MARKET - INDIA.PPT 23
  • 24. SAMPLE Strategic Recommendations (1/x) xyz x y • xxx • yyySource: X PRINTER MARKET - INDIA.PPT 24
  • 25. Thank you for the attentionThe Printer Market report is a part of Research on India’s Information Technology Series. Formore detailed information or customized research requirements please contact:Kalyan BangaPhone: +91 33 4064 6215E-Mail: kalyan.banga@netscribes.comResearch on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quickinsights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries onAbout NetscribesNetscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business &corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base.Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives.Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd.or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and priorpermission is required for guidelines on reproduction. PRINTER MARKET - INDIA.PPT 25