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Market Research Report : Power backup market in india 2013

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For the complete report, get in touch with us at : info@netscribes.com …

For the complete report, get in touch with us at : info@netscribes.com

Abstract:
Netscribes’ latest market research report titled Power Backup Market in India 2013 identifies the demand supply gap in power distribution as the primary reason for the boom in demand within the domestic power backup market. The power backup sector can be categorized into four broad segments, UPS, Diesel Generators, Inverters and Batteries. UPS segment has witnessed a consistent rise in demand owing to the rapid development of the IT sector, along with growing consciousness among individuals about protecting costly electronic equipment that can be adversely affected by sudden power failures. Demand for gensets comes from various sectors such as IT and ITes, telecom and construction, while inverters are primarily used in households, shops and commercial establishments.
Manufacturing hub of the Indian power backup industry is concentrated in North India, particularly Himachal Pradesh and Kolkata. Power deficit in Southern India has triggered the demand for power backup in this region, with Tamil Nadu, Karnataka and Kerala representing the highest share. Shortage in coal and gas, the primary raw materials for power generation, further aggravates the shortage in power supply. With time, consumers have emerged as being less tolerant about the duration of power cuts, which provides future growth prospects for the players to capitalize upon.

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  • 1. Power Backup Market – India  Power Backup Market India October 2013
  • 2. Executive Summary Market  Power backup devices include generators, UPS and inverters  Demand‐Supply gap in power distribution is the primary reason for boom in power backup  market Drivers Drivers &  Challenges Trends Challenges • Energy Deficiency • Rising Disposable Income •D Demand from Telecom Operators df T l O t • Increase in Rural Demand • Healthy Economic Outlook • Competition from Unorganized Sector • Lack of Consumer Awareness Growth in Chinese Imports th i Chi I t •G • Decline in Growth of Desktop Sales  Inverter Market Trends  UPS Market Trends  Diesel Genset Market Trends Major Players Competition Exide Industries Ltd.  Mahindra & Mahindra Ltd.  Honda Siel Power Products Ltd Microtek International Private Ltd.  Cummins India Ltd.  Amara Raja Batteries Ltd.  POWER BACKUP MARKET IN INDIA 2013.PPT 2
  • 3. •Macro Economic Indicators •Introduction •Market Overview •Key Production and Demand Hubs •Supply Chain Analysis S l Ch i A l i •Key Demand Sectors •Drivers and Challenges •Drivers and Challenges •Government Associations •Trends •Competitive Landscape •Strategic Initiatives •Appendix POWER BACKUP MARKET IN INDIA 2013.PPT 3
  • 4. Market segmentation: End‐user based Power Backup a b a1 b1 b2 b3 a2 b4 b6 b8 a3 b5 b7 b9 POWER BACKUP MARKET IN INDIA 2013.PPT 4
  • 5. Power Back up Solutions – Overview (1/3)  Types of UPS Standby /  Offline UPS • Finding 1 • Finding 2 • Finding 3 Line‐ e interactive  UPS • Finding 1 • Finding 2 • Finding 3 Online UPS • Finding 1 • Finding 2 • Fi di 3 Finding 3 POWER BACKUP MARKET IN INDIA 2013.PPT 5
  • 6. Power Backup Market – UPS UPS Market – Overview UPS Market Share (20‐‐) • Finding 1 • Finding 2 • Finding 3 • Finding 4 y1% X2% X1% y2% X3% Segment 1 Segment 4 Segment 2 Segment 5 Segment 3 UPS Market Growth (Value) UPS Market Growth (Volume) INR bn mn 100 z6 +x% 80 60 z1 z2 z3 8 z5 7.0 6.1 6 z4 8.0 +y% 4.3 4.8 5.4 54 4 40 2 20 0 0 20‐‐ 20‐‐e 20‐‐e 20‐‐e 20‐‐e 20‐‐e 20‐‐ POWER BACKUP MARKET IN INDIA 2013.PPT 20‐‐e 20‐‐e 20‐‐e 20‐‐e 20‐‐e 6
  • 7. Power Backup Market – Diesel Generators Diesel Generators – Overview Generator Market Segments (2012) • Finding 1 • Finding 2 • Finding 3 • Finding 4 Segment 1 z1% Segment 2 Segment 2 Segment 3 z3% Generators Market Growth (Value) Generators Market Growth (Volume) INR bn 160 140 120 100 80 60 40 20 0 z2% ‘000 +x% x1 x2 x3 x4 x5 x6 300 +y% 250 x7 y4 200 y1 y2 2 20‐‐ 20‐‐ y3 y5 y6 y7 150 100 50 0 20‐‐ 20‐‐ 20‐‐e 20‐‐e 20‐‐e 20‐‐e 20‐‐e POWER BACKUP MARKET IN INDIA 2013.PPT 20‐‐e 20‐‐e 20‐‐e 20‐‐e 20‐‐e 7
  • 8. Power Backup Market – Inverters Inverters – Overview Inverter – Segments (Value‐wise) (20‐‐) • Finding 1 • Finding 2 • Finding 3 • Finding 4 x4% x1% Segment 1 Segment 1 Segment 2 Segment 3 x2% x3% Segment 4 Inverters Market Growth (Value) INR bn 200 175 150 125 100 75 50 25 0 x7 x6 +x% x5 x1 20‐‐ x3 x2 20‐‐ 20‐‐e x4 20‐‐e 20‐‐e 20‐‐e POWER BACKUP MARKET IN INDIA 2013.PPT 20‐‐e 8
  • 9. Power Backup Market – Inverter Battery Battery Market – Overview Inverter and Battery  – Cost Break‐Up • Finding 1 • Finding 2 • Finding 3 • Finding 4 Segment 1 Segment 2 Segment 2 z1% z2% 2% Inverter Battery – Product Segments Inverter Battery Capacity – Market Share Segment 3 x1% Segment 4 y1% Segment 5 x3% Segment 6 y3% Segment 7 Segment 8 S t8 x2% y2% POWER BACKUP MARKET IN INDIA 2013.PPT 9
  • 10. Major Manufacturing Hubs SAMPLE Production Hubs Overview • Finding 1 • Finding 2 • Finding 3 • Finding 4 Power Backup  Production Hubs POWER BACKUP MARKET IN INDIA 2013.PPT 10
  • 11. Supply Chain Analysis Power Backup Solutions a1 a2 z3 a5 z4 Finding 1 POWER BACKUP MARKET IN INDIA 2013.PPT 11
  • 12. Growing reliance on modes of electronic payment and ATMs  are driving the demand for power backup systems Rise in Electronic Transactions and ATMs • Finding 1 • Finding 2 • Finding 3 • Finding 4 Rising trend of ATM’s Growth in Electronic Payment  % nos x2 50 40 ATM Concentration Pattern x1 200,000 y2 +26% Area Concentration Metro 20 y1 50,000 10 0 r3% Rural 100,000 r2% Semi Urban 30 r1% Non Metro  Urban 150,000 r4% 0 20‐‐ 20‐‐ 20‐‐ 20‐‐e POWER BACKUP MARKET IN INDIA 2013.PPT 12
  • 13. Drivers & Challenges – Summary  Challenges Competition from Unorganized Sector Drivers Energy Deficiency Rising Disposable Income Lack of Consumer Awareness Growth in Chinese Imports Decline in Growth of Desktop Sales Demand from Telecom Operators Increase in Rural Demand POWER BACKUP MARKET IN INDIA 2013.PPT 13
  • 14. Demand‐Supply gap in power distribution is the  primary reason for boom in the power backup market Impact Energy Deficiency • Finding 1  Sub‐finding 1 • Finding 2 • Finding 3 • Finding 4 Peak Power Scenario (20‐‐) MW 50,000 x1 y1 40,000 x2 y2 Segment 1 x3 Segment 2 Segment 2 y3 3 30,000 x4 20,000 y4 10,000 x5 y5 0 North West South POWER BACKUP MARKET IN INDIA 2013.PPT East North‐ East 14
  • 15. Trends – Inverters  Technological  Innovations Key  Trends d Contract Manufacturing  Opportunities O ii Shrinking Unorganized  Sector S POWER BACKUP MARKET IN INDIA 2013.PPT 15
  • 16. Trends – UPS  Branded Segment Gains  Popularity New Product Launches Key Trends Improvement in  Aesthetics POWER BACKUP MARKET IN INDIA 2013.PPT Focus on Retail and  Channel Sales 16
  • 17. Trends – Diesel Gensets Hybrid Generators Rental Market POWER BACKUP MARKET IN INDIA 2013.PPT 17
  • 18. Public: Domestic Company – Company A (1/4) Company Information Offices and Centres – India  Corporate Address Tel No. Fax No. New Delhi   Website Year of Incorporation Ticker Symbol Stock Exchange Head Office Products and Services Products and Services Category Products/Services Key People Name N Designation D i ti Person 1 Chairman Person 2 M.D. Person 3 Director Person 4 Additional Director POWER BACKUP MARKET IN INDIA 2013.PPT 18
  • 19. Public: Domestic Company – Company A (2/4) Financial Snapshot i i lS h Total Income INR mn Key Ratios K i Net Profit / Loss INR mn  c2 20,000 d2 b2 800 15,000 15 000 10,000 5,000 1,000 a2 a1 b1 d1 c1 600 400 200 0 0 20‐‐ 20‐‐ 20‐‐ 20‐‐ Financial Summary  • Company earned a net profit of INR XX mn in FY 20‐‐, as compared to net  profit of INR Y mn in FY 20‐‐ • It reported total Income of  INR XX mn in FY 20‐‐, registering an increase of  X per cent over FY 20 X per cent over FY 20‐‐ • It earned an operating margin of X.X per cent in FY 20‐‐ an increase of X.X  percentage points over FY 20‐‐ • The company reported debt to equity ratio of X.XX in FY 20‐‐, an increase  of X.X per cent over FY 20‐‐ Market Capitalization (INR mn) Total Enterprise Value (INR mn) EPS (INR) ( ) PE Ratio (Abs) y‐o‐y change  (20‐‐‐‐‐) 20‐‐ 20‐‐ 20‐‐ 20‐‐ Profitability Ratios Operating Margin Net Margin Profit Before Tax Margin Return on Equity Return on Capital Employed Return on Working Capital Return on Assets Return on Fixed Assets Cost Ratios Operating costs (% of Sales) Administration costs (% of  Sales) Interest costs (% of Sales) Interest costs (% of Sales) Liquidity Ratios Current Ratio Cash Ratio Leverage Ratios Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio Key Financial Performance Indicators Indicators Particulars  Value (dd/mm/yyyy) Efficiency Ratios Fixed Asset Turnover Asset Turnover Current Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover Improved POWER BACKUP MARKET IN INDIA 2013.PPT Decline 19
  • 20. Public: Domestic Company – Company A (3/4) Key Business Segments Segment 1 Key Geographic Segments Segment 2 Others Country 1 100% 34% 11% 71% 50% 66% 0% 0% 2010 18% 2011 17% 47% 36% 3% 100% 54% 50% 100% 43% Country 1 is the only  geographic segment in which  the company has been  operating for the last five years 0% 2012 2013 2013 Business Highlights Description  Overview News • Company A is an INR x bn Company B established in collaboration with globally renowned Company C • The company manufactures generators, multipurpose engines, chemicals, yarns, pipes, consumer  durables, precision cutting tools etc.  •C Company A got ISO xxxx certification in Oct 19‐‐, and has also been awarded ISO yyyy certification A t ISO tifi ti i O t 19 dh l b d d ISO tifi ti Collaborations • Company A collaborated with Company E for manufacturing of diesel generators with brand 1 of Engines Expansion Plans • The group is planning to diversify and enter the g industry POWER BACKUP MARKET IN INDIA 2013.PPT 20
  • 21. Public: Domestic Company – Company A (4/4) SAMPLE S W O T SANITARYWARE MARKET IN INDIA 2013.PPT 21
  • 22. Private: Domestic Company – Company B (1/5) Company Information Offices and Centres – India  Corporate Address Tel No. New Delhi  Fax No. Website Year of Incorporation Head Office Products and Services Products and Services Category Products/Services Key People Name N Designation D i ti Person 1 Director Person 2 Director Person 3 Director Person 4 Director POWER BACKUP MARKET IN INDIA 2013.PPT 22
  • 23. Private: Domestic Company – Company B (2/5) Shareholders of the Company as on dd/m/20‐‐ Name  Ownership Structure Segment 1 No. of Shares held  x x 20‐‐ Total x 20‐‐ 20‐‐ SAMPLE POWER BACKUP MARKET IN INDIA 2013.PPT 23
  • 24. Private: Domestic Company – Company B (3/5) Financial Snapshot i i lS h Key Ratios K i Total Income INR mn Net Profit / Loss INR mn  c2 20,000 b2 d2 800 15,000 10,000 5,000 600 a2 a1 1,000 b1 c1 d1 400 200 0 0 20‐‐ 20‐‐ 20‐‐ 20‐‐ Financial Summary  • Company earned a net profit of INR XX mn in FY 20‐‐, as  compared to net profit of INR Y mn in FY 20‐‐ • It reported total Income of  INR XX mn in FY 20‐‐, registering  an increase of X per cent over FY 20‐‐ • It earned an operating margin of X X per cent in FY 20‐‐ an It earned an operating margin of X.X per cent in FY 20 an  increase of X.X percentage points over FY 20‐‐ • The company reported debt to equity ratio of X.XX in FY 20‐‐,  an increase of X.X per cent over FY 20‐‐ Particulars  y‐o‐y change  (20‐‐‐‐‐) 20‐‐ 20‐‐ 20‐‐ 20‐‐ Profitability Ratios Operating Margin Net Margin Profit Before Tax Margin Return on Equity Return on Capital Employed Return on Working Capital Return on Assets Return on Fixed Assets Cost Ratios Operating costs (% of Sales) Administration costs (% of  Sales) Interest costs (% of Sales) Interest costs (% of Sales) Liquidity Ratios Current Ratio Cash Ratio Leverage Ratios Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio Efficiency Ratios Fixed Asset Turnover Asset Turnover Current Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover Improved POWER BACKUP MARKET IN INDIA 2013.PPT Decline 24
  • 25. Private: Domestic Company – Company B (4/5) Business Highlights Description  News • Company B has Complete Range of Digital and Sinewave Inverters UPS EB UPS E² and UPS 24x7 from  Company B has Complete Range of Digital and Sinewave Inverters, UPS EB, UPS E and UPS 24x7 from Overview 400VA to 2000VA • It also has External Battery models, which have been specially designed for various backup times and  multi PC requirements of customers Network • It has a pan India network of branch offices and service centres with its HQ at City 1 • Company B recently has been chosen X 20‐‐‐‐‐ by the Indian Consumer, and included in India’s TOP 200  BRANDS Awards and Recognitions Awards and Recognitions • “Award Name " Award 20‐‐, awarded by Soft Disk Magazine  • It is India‘s First  ISO xxxx Certified Manufacturing Company POWER BACKUP MARKET IN INDIA 2013.PPT 25
  • 26. Private: Domestic Company – Company B (5/5) SAMPLE S W O T SANITARYWARE MARKET IN INDIA 2013.PPT 26
  • 27. Thank you for the attention The Power Backup Market – India 2013 report is a part of Netscribes, Inc.’s Energy and Utilities Industry  Series. For any queries or customized research requirements, contact us at: Phone: +91 22 4098 7600 E‐Mail: info@netscribes.com Follow us on: About Netscribes, Inc. Netscribes, Inc.  is a knowledge‐consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of  , g g f g p y p p f investment & business research, business & corporate intelligence, content‐management services, and knowledge‐software services. At its  core lies a true value proposition that draws upon a vast knowledge base. Netscribes Inc. is a one‐stop shop designed to fulfil clients’  profitability and growth objectives. Disclaimer: This report is published for general information only. Although high standards have been used in the preparation,  Netscribes is Disclaimer: This report is published for general information only Although high standards have been used in the preparation “Netscribes” is  not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes and prior  permission is required for guidelines on reproduction. POWER BACKUP MARKET IN INDIA 2013.PPT 27