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Power Backup - India - Sample
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Power Backup - India - Sample


The power backup market in India is lucrative and fast growing primarily due to chronic power shortage. The market comprises of generators or gensets, and battery-based devices like inverters and …

The power backup market in India is lucrative and fast growing primarily due to chronic power shortage. The market comprises of generators or gensets, and battery-based devices like inverters and Uninterrupted Power Supply (UPS). The report covers all three segments.

An overview gives an introduction to the market with estimated size, and description of market segments based on product and end-user base. Analysis of generator segment suggests that stationary generators, which are largely used in industrial and large commercial locations, are driving generator sales. In UPS segment the sub-5 KVA segment is the largest due to its popularity in SME and SOHO setups. Father, India is fast becoming an export hub for generators and inverters with high growth rates since 2004.

Increasing power deficit, demand from telecom operators and an expanding desktop user base indicates strong growth prospects for this industry. Industry faces challenges from increasing cost of raw materials like battery and packaging materials, competition from the unorganized sector and lack of consumer awareness.

The competitive landscape distinguishes the share of organized and unorganized sector in each product segment, identifies the major players in the market and market shares.

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  • 1. Power Backup Market - India February 2009
  • 2. Executive summary SAMPLE
      • Drivers
      • Chronic power deficit; widening supply-demand gap
      • Demand from telecom sector
      • Growth in desktop user base
    Market Drivers & Challenges Competition
      • Large unorganized sector across all three product segments
      • Generators: Few leading organized players; unorganized sector comprise of OEAs
        • In portable segment, Company A and B are leaders while in the stationary segment Company C and D are some of the major players
      • UPS: Company X, Y and Z account for x% of low-capacity UPS
      • Inverters: AA, BB and CC are leading companies
      • Challenges
      • Increasing cost of raw materials
      • Competition from unorganised sector
      • Lack of consumer awareness
      • Devices: Generators or Genset, battery-based Inverters and Uninterrupted Power Supply (UPS)
      • End-user segments: Commercial (generators, inverters, UPS) and Residential (inverters and UPS)
      • Wide range of products manufactured domestically
      • India developing as an exporter of generators and inverters
    Introduction CAGR (2004-07) Value (2007) CAGR (2008-12) Size (2008) z% INR – bn z% INR – bn Inverter y% INR – bn y% INR – bn UPS x% INR – bn x% INR – bn Generator Exports Domestic Categories
  • 3.
    • Market Overview
    • Segments
    • Drivers & Challenges
    • Competition
    • Key Developments
  • 4. Power backup devices comprise generators, UPS and inverters SAMPLE Generator / Gen-set Combination of an electrical generator and engine, which run on fuels like diesel or gasoline, to generate back up power Industrial and large residential complexes while portable gen-sets are used by smaller establishments like shops INR -- bn UPS Battery-based device providing immediate power backup in case of power failure. Typically used for IT equipment. PC users like SME & SOHO setups, shops, home users, BPOs, retail chains, server rooms etc. INR -- bn Inverter Electric or electro-mechanical device converting DC (direct current) from batteries to AC (alternating current). SME & SOHO setups, shops, home users, BPOs, retail chains, hospitals etc. INR -- bn Device Description End-use Size (2008) Generators are the largest product segment in India.
  • 5. Stationary generators, which are largely used in industrial and large commercial locations, are driving generator sales
    • Market size (2008): INR XX bn
    • Expected growth rate : x% p.a up to 2012
    • Generator sales are declining as inverters gain preference since the latter are:
      • More efficient & cost effective
      • Pollution-free
      • Easy to operate and do not require fuel
    • Stationary : Primarily run on diesel
      • <125 KVA used in large residential & commercial complexes, hotels, hospitals
      • >125 KVA used in large core sector industries, process industries
    • Portable (0.5-6KVA) run on:
      • Petrol
      • Diesel
      • Kerosene
    Product sub-segments Segment share Stationary x% Portable y% Generator market overview Market size & growth 2008 B 2012 +x% A INR bn Source:
  • 6. Demand for UPS for desktops Demand from telecom operators Power shortages and demand supply gap in India Drivers Competition from unorganised sector Lack of consumer awareness Rising input costs – battery; packaging Challenges
  • 7. Unorganized sector comprising of assemblers dominates the market with few, large players in the organized sector
    • Fierce competition from unorganized players, which compete on price, and Chinese imports
    • In stationary generator segment:
      • Leaders: AA, BB, CC
      • Others: X, Y, Z
    • Few organized players in portable gensets
      • A and B Power are market leaders
      • ABC entered the market in 2008 instead of supplying through assemblers
    • Unorganized segment comprises Original Equipment Assemblers (OEAs)
      • Have exclusive understanding for sourcing engines from manufacturers
      • Buy engines and alternators for assembly and sale to customers
      • Major OEAs are dominate their respective regions:
        • Mumbai: Powerica
        • Delhi: Jakson, Sudhir and Bhaskar
        • Chennai: Power Electrics
        • Bangalore: DPK
    SAMPLE Generator competition Portable Genset Sales (Organized) Stationary Generators (Organized) Source: India Markets ” Generators :Industry “; Religare Technova Company Financials Database; Company Annual Reports X Y 2006 X Y 2007 X Y 2008 A B No. of Units Sold More than x% of organized market is accounted for A and B combined * Production figures; sales data unavailable 1,023 Units Sold ( sales in INR mn ) D (d) D (d) Z C (c) C (c) Y B (b) B (b) X A (a) A (a) W 2008 2007 Company
  • 8. Thank you for the attention About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. The Power Backup report is a part of Research on India’s Power Industry Series. For more detailed information or customized research requirements please contact: Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. Natasha Mehta, CFA Phone: +65 8448 0449 E-Mail: [email_address] Gagan Uppal Phone: +91 98364 71499 E-Mail: [email_address] Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on