Market Research Report: Pet Food Market in India 2010


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The Pet Food market in India has been growing steadily. The market is dominated by certain foreign brands. Other domestic players are looking to foray into various segments and provide a variety of products to lure the pet owners. The market is worth INR 876 mn and shows huge potential for growth with increasing number of pets especially in the urban towns and cities in India. Consumer perceptions are changing rapidly and the pets are increasingly being treated as companions. This has fostered potential for the players to ramp up their products and services in the market. However, the market is dominated by the dog food category but other categories are also slowly evolving with growing attention from players.
The report begins the market overview section indicating the size and growth of the market including the market share of each segment. It also provides the import structure and highlights the major brands being imported.

An analysis of the drivers explain the factors for growth of the industry including low penetration of branded pet food, increasing pet ownership, increasing consumer awareness, and increasing organized retail chains. The key challenge identified encompasses high import duties and frequent bans on imports. Key trends have also been analyzed including dominance of non-vegetarian dog food, players providing customized products and services, and increasing promotional activities.

The competition section provides an overview of the competitive landscape with the share of players in the branded dog food market and including brief profiles of key domestic and foreign players in the pet food market. The key developments in the sector have also been highlighted.

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Market Research Report: Pet Food Market in India 2010

  1. 1. Pet Food Market - India May 2010
  2. 2. Executive Summary Total market for pet food in India was valued at INR X mn in 20--; Expected to reach INR Y mn by 20-- at a CAGR of A% Pet food market is categorised into three major segments Market – Dog Food, Cat Food and Others including fish food, bird food and food for other animals LE The market is at a nascent stage in India but increasing pet ownership and humanisation trend of pets has made the domestic market attractive with major focus on key urban cities Drivers: MP Challenges: Drivers & Challenges SA • Low penetration of branded pet food • Increasing pet ownership • Increasing consumer awareness • Increasing organized retail chains • High import duties and frequent bans on imports Dominance of non-vegetarian dog food Trends Players providing customized products and services Increasing promotional activities Market is categorized by high influx of foreign brands Major players like X and Y have a sizeable base of consumers in the Indian market Competition P food dominates the pet food segment Players are devising product categories and services to increase their revenues PET FOOD MARKET IN INDIA 2010.PPT 2
  3. 3. •Market Overview •Drivers & Challenges •Trends •Competition •Key Developments PET FOOD MARKET IN INDIA 2010.PPT 3
  4. 4. Pet food market in India is dominated by X food and with changing outlook of pet owners it is set to grow rapidly Overview Market Size & Growth •Pet food market in India is at a nascent stage INR mn with strong growth potential in the future 4,000 Y LE •Changing outlook of people towards animals 3,000 A% and increasing ownership of pets is fuelling P 2,000 growth in the market X M 1,000 •Pet owners are now more willing to spend on SA pet diet and health which has led to a gradual shift towards packaged pet food rather than home cooked food 0 2008 Segmentation of Pet Food Market Segment 3 2012e •The market in India is largely concentrated on Segment 2 C% dried and moist food B% •Indian pet food market is dominated by P food •Consumption of branded pet foods is concentrated in urban towns and major cities A% Segment 1 Source: PET FOOD MARKET IN INDIA 2010.PPT 4
  5. 5. Large amounts of pet food is imported in India dominated by premium brands from various countries Overview - Import Import of Pet food •India imports branded pet food from X and INR mn other countries 250 s LE •Due to the increase in the number of pets and 200 A% r growing health concerns, foreign brands are 150 readily entering the Indian market MP •Premium and sub-premium brands give the 100 50 p q based on quality and price SA consumers a choice of distinctive product •Foreign manufacturers majorly focus on 0 2005-06 Major Brands Imported 2006-07 2007-08 2008-09 segmenting products according to the life- Brand 1 – Brand 2 – Company 1 Company 2 stages and activity levels of pets to further capitalize on the pets humanization trend •Large variety of imported food products are being offered like rolls, treats, in both wet and Brand 3 – dry dog food categories Company 3 Brand 4 – Company 4 Source: PET FOOD MARKET IN INDIA 2010.PPT 5
  6. 6. Drivers & Challenges – Summary Drivers Low penetration of branded pet food Challenges Increasing pet ownership High import duties and frequent bans on imports Increasing awareness among pet owners Increasing organized retail chains PET FOOD MARKET IN INDIA 2010.PPT 6
  7. 7. Key Trends – Summary Dominance of non- vegetarian dog food Trends Players providing Increasing promotional customized products and activities services PET FOOD MARKET IN INDIA 2010.PPT 7
  8. 8. Players are stepping up services and product categories, however the market is led by the P food players Competition – Overview Share of Branded Dog food • Market is categorized with high influx of foreign INR X mn Company 1 brands Company 2 • Pet food is prepared keeping in mind specific LE Q% requirements based on age, weight and activity P • X pet nutrition is the category catered for by most of the players because majority of the pet ownership in P% India consists of X chews and bones SAM • Dog food includes treats and snacks such as biscuits, • Online stores are gaining prominence over the period 2008 Players in the market and strategies like home deliveries are being devised Price Range by players Company Brand (INR/kg) • The key market lies in the urban towns where people • Brand 1 •X–Y are prone to own pets Company 1 • Brand 2 •P • Advertising and promotional activities are also on the Company 2 • Brand 3 •Q–R rise to make consumers aware of brands • Players are also offering related services in pet care Company 3 • Brand 4 • More than X segments to win the consumers trust and confidence Company 4 • Brand 5 •A Source: PET FOOD MARKET IN INDIA 2010.PPT 8
  9. 9. Major Domestic Players (1/2) Company Business Description Company 1 • It is based in State 1 • Their production plant is located X kms from State 2 • Products include natural X food, dried Y chews, Z, dried A treats and rewards in India • They also export pet food from India Company 2 • It was formerly known as Company 3 • Established in 19-- and is a part of the X group • Has primarily 3 divisions namely X, Y, and Z • It has set up X as a separate division to control the pet food segment • Has its manufacturing facility at state 1 • It tied up with Company 1 and Company 2 to further enhance its manufacturing range of pet foods • It operates A brands of pet foods with popular ones being ‘Brand 1’ and ‘Brand 2’ • Manufactures X pet food as well as Y pet food Financials: • Turnover of INR X mn and Profit after Tax of INR Y mn in FY09 • Turnover for pet food segment was INR A mn and Profit was INR B mn in FY09 Source: PET FOOD MARKET IN INDIA 2010.PPT 9
  10. 10. Thank you for the attention The Pet Food Market - India report is a part of Research on India’s Food & Beverage Industry Series. For more detailed information or customized research requirements please contact: Gagan Uppal Gaurav Kumar Phone: +91 96191 00122 Phone: +91 98303 09715 E-Mail: E-Mail: Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. PET FOOD MARKET IN INDIA 2010.PPT 10