FOR IMMEDIATE RELEASE
OTC Drug Market Outlook – Rising tendencies towards self-treatment driving the market
Netscribes, Inc. launches a report on OTC Drug Market in India 2014 covering a market with strong
growth potential. It is a part of Netscribes’ Healthcare Series.
Mumbai, India – Jul 24, 2014 – Global market intelligence firm, Netscribes, Inc. released its latest report
on the ‘OTC Drug Market in India 2014’. With a huge self-medicated patient base, it is expected to show
steady growth over the coming years.
The report highlights the analysis of the drivers and explains the factors for growth of the industry.
Increasing self-medicated patient population, growing confidence in OTC drugs, and change of
prescription drugs to OTC drugs are the key drivers of this market. The various segments of OTC drugs
such as Vitamins & Minerals, Gastrointestinal, and Cough Cold & Allergy etc. are the major reasons for
the popularity of the OTC drug market.
Growing number of self-treatment patient base and their confidence in the OTC drugs is helping the
Indian market to grow. Prescription drugs, after becoming OTC, present a huge opportunity for growth.
OTC drugs increase the availability of different types of drugs intended for self-medication among
patients, which helps in the growth of the market. The increasing disposable income of people are also
helping to boost the market size. Some challenges faced by the industry are the internal competition
between large pharmaceutical companies. Another challenge is the penetration of OTC drugs in rural
areas which is very low. Various government initiatives have been undertaken to reduce the drug prices
and various tax reforms and control programs are promoting the growth of the market as well.
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