Online Movie Rental – IndiaMarch 2011
Executive Summary                Online movie rental market in India is estimated to have received investments of over INR...
•Market Overview•Business Model•Drivers & Challenges•Trends•Competition•Key Developments        ONLINE MOVIE RENTAL MARKET...
Online movie rental business is still at a nascent stage and isexpected to witness dynamic growthOnline Movie Rental – Ove...
Drivers & Challenges – Summary  Drivers                                                                Challenges  Increas...
Trends – Summary                                    Emergence of different                                      operation ...
Major Players (3/6)Company Snapshot: PlayerCorporate Information                                                          ...
Subscription Plans                                           Rental Plans          Plan     Validity   DVDs               ...
Thank you for the attentionThe Online Movie Rental - India report is part of Research on India’s Media & EntertainmentIndu...
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Market Research Report : Online Movie Rental Market in India 2011

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The Online Movie Rental market in India is at a nascent stage. The market is estimated at INR 601 mn in 2008 and shows huge potential due to a large untapped consumer base. The changing perceptions of people towards entertainment along with a rise in their disposable income and internet usage have driven the market.

The report begins with a market overview section that provides an insight into the existing market as well as the estimated market size and growth. The size and growth of the subscriber base has also been added. This is followed by the business model section which delves into the analysis of the operational model of such businesses along with their basic cost and revenue structure.

An analysis of the drivers explain the factors for growth of the industry including increasing number of movies released annually, increasing penetration of TV’s and DVD players, rising income levels, rise in internet usage, increasing credit card usage, rising movie ticket prices and cost sensitive consumers and willingness of people to spend on entertainment. The key challenges of the market include stiff competition from the unorganized sector, easy availability of movies, capital intensive industry, low pricing of VCDs and DVDs and reach restricted to metro cities. Key trends in the market have also been analyzed which includes emergence of different operation modes, high-end customer service and promotional activities and offline counters to leverage on brand value.

The competition section provides an overview of the competitive landscape in the industry and includes a detailed profile of the major players in the market including their product line and offerings. Key developments in this sector have also been highlighted.

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Market Research Report : Online Movie Rental Market in India 2011

  1. 1. Online Movie Rental – IndiaMarch 2011
  2. 2. Executive Summary Online movie rental market in India is estimated to have received investments of over INR x bn in the last x years Market India has approximately y mn DVD players which is expected to touch y mn by 20-- leading to major demand for the video rental market Drivers: Challenges: LE - Increasing number of movies released annually - Stiff competition from the unorganized P - Increasing penetration of TV’s and DVD players sector Drivers & - Rising income levels - Easy availability of moviesChallenges - Rise in internet usage AM - Increasing credit card usage S - Rising movie ticket prices and cost sensitive consumers - Willingness of people to spend on entertainment - Capital intensive industry - Low pricing of VCDs and DVDs - Reach is restricted to metro cities Emergence of different operation modes Trends Offline counters to leverage on brand value High-end customer service and promotional activities Major PlayersCompetition • Player 1 • Player 2 • Player 3 • Player 4 • Player 5 • Player 6 ONLINE MOVIE RENTAL MARKET IN INDIA 2011.PPT 2
  3. 3. •Market Overview•Business Model•Drivers & Challenges•Trends•Competition•Key Developments ONLINE MOVIE RENTAL MARKET IN INDIA 2011.PPT 3
  4. 4. Online movie rental business is still at a nascent stage and isexpected to witness dynamic growthOnline Movie Rental – Overview Online Movie Rental – Size and Growth• Online movie rental market is growing steadily in India INR b bn• Changing consumer preferences is expected to shift mn subscribers LE the demand towards digital movie rental space 12• Online movie rental subscriber base is estimated to 10 witness x% CAGR from 20-- - 20--e• Online Movie Rental Market in India is estimated to MP 8 6 y have received investments of over INR y bn in the last x years• Increasing DVD market will boost the online movie SA 4 2 0 INR a mn x rental demand 20-- 20--e India has approximately x mn DVD players which is expected to touch y mn by 20--,translating it into a vastly untapped video rental market The increasing number of DVD users indicates the potential market for online movie market ONLINE MOVIE RENTAL MARKET IN INDIA 2011.PPT 4
  5. 5. Drivers & Challenges – Summary Drivers Challenges Increasing number of movies released Stiff competition from the annually unorganized sector Increasing penetration of TV’s and DVD players Easy availability of movies Rising income levels Capital intensive industry Rise in internet usage Low pricing of VCDs and DVDs Increasing credit card usage Reach is restricted to metro cities Rising movie ticket prices and cost sensitive consumers Willingness of people to spend on entertainment ONLINE MOVIE RENTAL MARKET IN INDIA 2011.PPT 5
  6. 6. Trends – Summary Emergence of different operation modes Key Trends Offline counters to leverage High-end customer service on brand value and promotional activities ONLINE MOVIE RENTAL MARKET IN INDIA 2011.PPT 6
  7. 7. Major Players (3/6)Company Snapshot: PlayerCorporate Information LanguagesHeadquarters -- Language 1, Language 2Founded --No. of titles -- GenresArea of --OperationKey People X and Y – Founders Genre 1, Genre2, Genre 3, Genre 4Business Highlights PLE• Player started off in -- and was the first online movie rental company in India M• It has the largest one-city subscriber base in India Payment Modes SA and has now expanded to -- stores --- ONLINE MOVIE RENTAL MARKET IN INDIA 2011.PPT 7
  8. 8. Subscription Plans Rental Plans Plan Validity DVDs Deposit Subscription Total NA Single a INR -- INR -- NA x year Silver b INR --- INR --- INR --- LE y year Gold c INR --- INR -- INR --- z year Platinum d MP INR --- INR --- INR --- SASource: ONLINE MOVIE RENTAL MARKET IN INDIA 2011.PPT 8
  9. 9. Thank you for the attentionThe Online Movie Rental - India report is part of Research on India’s Media & EntertainmentIndustry Series.For more detailed information or customized research requirements please contact:Gagan Uppal Gaurav KumarPhone: +91 22 4098 7530 Phone: +91 33 4064 6214E-Mail: gagan.uppal@netscribes.com E-Mail: gaurav.kumar@netscribes.comResearch on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quickinsights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries onAbout NetscribesNetscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment &business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a truevalue proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growthobjectives.Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India,Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is thesole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. ONLINE MOVIE RENTAL MARKET IN INDIA 2011.PPT 9

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