Market Research Report : Online matrimony market in India 2012


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The recession-proof wedding market in India is getting aggregated in degrees into the online space at a considerable rate thereby opening the floodgates of opportunities for the online matrimonial market towards growth. A tool for searching prospective customers, online matrimonial sites offer the comfort and choice of millions of prospects along with information about the same. Added features in the likes of allowing interaction along user interface that newspaper classifieds fail to provide have worked to facilitate higher adoption of such services.

The report begins with an introduction to the wedding market along with its market size and growth as well as a split between online and offline matchmaking market. It is then followed by an overview of the online matrimony market along with its market size and certain other inputs about the market. The business model section in the report talks about the strategy adopted by players so as to operate in the highly competitive market environment. Of late, some of the top players have revamped their business models by incorporating a brick-and-mortar version of their online business, wherein a chain of physical offices is established on a pan-India basis. These offices are generally set up on a franchisee model. The primary intention behind this strategy is to amplify the market reach by catering to the needs of the audiences with prejudice for online matrimony or do not have access to internet. This section is immediately followed by the revenue model portion which provides information pertaining to the typical revenue model followed by online matrimony businesses. Furthermore, to provide a deeper insight, revenue model of an online matrimony business has been compared with an average e-commerce business, thereby highlighting the difference in the operating margins and profitability achieved. The section ends with a snapshot of the benefits’ trade-off between the online and offline matrimony market and a comparison of the tariff rates between the two media.

An analysis of the drivers and challenges brings forth the major factors influencing the market. The major drivers identified include high internet usage, significant uptake of mobile internet, massive presence of portable devices, favorable demographics such as suitable age distribution & rising education levels and increased broadband penetration in India. While these factors can be termed as growth drivers there are certain factors that act as impediments to the sector including competition from offline market, language barrier, rural urban barrier and lack of physical infrastructure, low penetration of net banking, poor internet services and presence of fake profiles.

The next section speaks about the industry of technological trends which begins with the role of social media marketing that takes the sector forward towards more vi

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Market Research Report : Online matrimony market in India 2012

  1. 1. Online Matrimony Market – IndiaSeptember 2012
  2. 2. Executive Summary  Wedding market in India is sized at INR xxx bn in 20‐‐ and is growing at a rate of 25% CAGR for  20xx – 20zz period Market  Though offline market dominates the matrimonial market, yet number of online registrations is  Drivers L   gradually increasing and Online Matrimony Market in India is currently sized at INR xxx billion E Challenges Drivers &  – High internet usage MP – High uptake of portable devices – Competition from offline market – Language barrier A Challenges – Suitable age distribution – Rural urban barrier & lack of physical  S infrastructure – Improved market reach – Low penetration of net banking – Rising educational levels – Poor internet services – Growth in online advertising – Presence of fake profiles  Online players have introduced technological advancements to cater to the growing concerns  like presence of fake profiles Technology  Artificial intelligence systems are introduced to screen millions of profiles to present with the  relevant and authentic results to facilitate customer satisfaction and hence growth Major Matrimonial WebsitesCompetition Jeevan Sathi Bharat Matrimony Simply Marry Second Shaadi Matrimonials India ONLINE MATRIMONY MARKET IN INDIA 2012.PPT 2
  3. 3. •Introduction•Market Overview•Major Drivers•Major Challenges•Industry / Technology Trends•Traffic Statistics•Competition•Appendix ONLINE MATRIMONY MARKET IN INDIA 2012.PPT 3
  4. 4. Online Matrimony – Market Overview (1/2) SAMPLE  Online Matrimony Market – Snapshots (1/2)  • There has been a significant increase in the number of profile registrations  signifying the growth of this sector in the country • As the players realize the need to specialize and find their own niche, they have  introduced specific categories such as castes and communities • Players like p1 have also introduced regional language websites to facilitate  easy understanding and adoption of online matrimonial services Profile Registrations – Growth  Profile – Demographic Split x y mn a2 e3 s1 s3 b1 b2 c1 c2 d1 d2 e1 s2 a1 e20 April May June July ONLINE MATRIMONY MARKET IN INDIA 2012.PPT 4
  5. 5. SAMPLE Online Matrimony Players – Business Model Business Model Online Mode Offline Mode Initiation • xxx Initiation • xxxOperations • xxx Operations • xxx Service  Portfolio • xxx Service  Portfolio • xxxMarketing  • xxxInitiatives ONLINE MATRIMONY MARKET IN INDIA 2012.PPT 5
  6. 6. Online Matrimony Players – Revenue Model SAMPLE  Revenue Model Primary Source Other Source • xxx • xxx Revenue Model Comparison – E‐commerce Vs Online Matrimony Businesses xxx xxx xxx xxx Operating MarginE‐Commerce  Technology G&A xxx xxx xxx xxx Operating Margin xxx Online MatrimonyG&A: General & Administrative Expenses ONLINE MATRIMONY MARKET IN INDIA 2012.PPT 6
  7. 7. SAMPLE Benefits of online medium score over offline counterpart Factors  xxx xxx Commentary Convenience Credibility Content Cost Accessibility  • xxx Reliability Utility  Visibility  Presentation  Functional Tools ONLINE MATRIMONY MARKET IN INDIA 2012.PPT 7
  8. 8. SAMPLE Online Matrimony Vs Offline Matrimony – Tariffs  Profile Registrations – Tariffs (2011) xxx months xxx months xxx months xxx months No of  No of  No of  No of  INR INR INR INR contacts contacts contacts contacts x 2,290 x 5,200 x 6,700 x ‐ Bharat  x 3,900 x 6,800 x 8,700 x ‐ Matrimony x 4,300 x 7,600 x 9,800 x ‐ x 2,990 x 4,490 x ‐ x 6,990 x 3,701 x 5,501 x ‐ x 8,701 x 2,895 x 4,295 x 5,195 x 5,995 Jeevan Sathi x 2,295 x 3,495 x 4,295 x 4,995 Simply  x 1,800 x 2,625 x 3,225 x 3,850 Marry Rates of advertisements in various newspapers (single‐city editions)  Newspaper Edition Text Ad (INR) The Times of India Mumbai xxx The Hindu Chennai xxx Deccan Chronicle Hyderabad xxx Hindustan Times Delhi xxx ONLINE MATRIMONY MARKET IN INDIA 2012.PPT 8
  9. 9. Online Matrimony Drivers – High Internet UsageInternet Users Growth – BRIC Nations SAMPLE  Sl. No. Country  Internet User  Base 2011 (mn) Y‐o‐Y  Growth Population  Penetration mn 1 China xxx xxx xxx xxx 2 USA xxx xxx xxx400 3 India xxx xxx xxx300 4 Russia xxx xxx xxx200 5 Indonesia xxx xxx xxx xxx xxx xxx 6 Mexico xxx xxx xxx100 7 Turkey  xxx xxx xxx 0 8 China xxx xxx xxx Brazil Russia India China Jul‐11 Jul‐12 World Average 2250 8% 32%Total Internet Subscribers – India Number of Broadband Subscribers – India mn As of Jul 2012, India had xxx mn internet users mn200 80150 60 xxx100 4050 20 0 0 2011 2012e 2013e 2014e 2015e 2010 2011 2012e 2013e 2014e 2015e xxx xxx ONLINE MATRIMONY MARKET IN INDIA 2012.PPT 9
  10. 10. SAMPLE Mobile Internet Usage – Global Statistics (1/2)Region Wise Mobile Distribution (2011 – 2015e) %150%100% 100%50% 0% 2011 2012e 2013e 2014e 2015e Latin America Europe Asia North America Middle East & AfricaSpectrum Wise Mobile Internet Usage (2011‐2015e) %100% 100%50% 0% 2011 2012e 2013e 2014e 2015e 2G 3G 4G ONLINE MATRIMONY MARKET IN INDIA 2012.PPT 10
  11. 11. Online Matrimony Drivers – Significant Uptake of Mobile Internet Internet usage from mobiles is anticipated to surpass  SAMPLE  Sl. No. Country  3G Subscribers  Q4 2011 (mn)  3G  Penetration 3G Subscribers  Y‐o‐Y Growth desktop based internet usage in the ensuing  quarters 1 USA xxx xxx xxx 2 Japan xxx xxx xxx % +53.91% +87.56% 3 China xxx xxx xxx 100 +96.86% +69.56% 4 Korea xxx xxx xxx 50 +30.44% 5 Italy xxx xxx xxx +12.44% 6 UK xxx xxx xxx +3.14% +46.09% 0 7 Brazil xxx xxx xxx 2009 2010 2011 2012 8 India xxx xxx xxx xxx xxx 9 Germany xxx xxx xxx As of May, 2012 total wireless subscribers base  10 Spain xxx xxx xxx touched                mn as compared to xxx mn in  World Average 1098 18% 37% Mar 2012 Wireless Subscriber Base – India M‐payment Growth ‐ India mn INR bn1,500 xxx 601,000 40 xxx 500 20 0 0 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ Note: Data for the above chart corresponds to the month of Mar ONLINE MATRIMONY MARKET IN INDIA 2012.PPT 11
  12. 12. Slide 11S15 shouw me the source of internet usage via mobile data/stats Swati, 9/16/2012
  13. 13. SAMPLE Online Matrimony Challenges – Summary  Challenges Impact Competition from Offline  Market Language Barrier Rural urban barrier & lack of  physical infrastructure Low penetration of net  banking Poor internet services Presence of fake profiles ONLINE MATRIMONY MARKET IN INDIA 2012.PPT 12
  14. 14. SAMPLE Offline market is a potential threat to online matrimonialCompetition from Offline Market – Growth of Print Media Number of Newspapers Sold Daily mn xxx Offline matrimony classifieds will continue to  150 gain acceptance in the rural and smaller areas  of India, thereby eating up a large probable  100 market share for online matrimony players,  50 especially when the rural internet  infrastructure is being revamped  0 China India Japan US Germany Market Size – Print Media India Print Media Penetration in India Urban India % Rural India % INR bn SEC A1 xxx 400 R1 xxx xxx SEC A2 xxx 300 R2 xxx SEC B1, B2 xxx 200 SEC C xxx R3 xxx 100 SEC D xxx R4 xxx 0 SEC E1, E2 xxx 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ Note:  SEC refers to the various socio‐economic classes ONLINE MATRIMONY MARKET IN INDIA 2012.PPT 13
  15. 15. Social Media Marketing (2/4) SAMPLE  Digital Advertising – Growth in India Social Networking – Growth  INR bn xxx 60 % xxx 60 40 40 20 20 0 0 xxx 2012 xxx 2012e xxx 2013e India Indonesia China Unique Visitors – Growth  mn xxx 60 +48% 50 40 30 20 +36% 10 +6% 0 Jul‐11 Jul‐12 xxx xxx xxx ONLINE MATRIMONY MARKET IN INDIA 2012.PPT 14
  16. 16. SAMPLE Online Matrimony Market ‐ Technology Trends • The emergence of cutting edge internet technology is finding immense popularity amongst  players operating in the online matrimony market • Incorporation of sophisticated tools and technologies has been on rise for the last couple of  years, especially because these players are witnessing a continual growth in daily in bound traffic • Currently, players are mostly opting for large and efficient databases coupled with advanced  flowchart based Artificial Intelligence (AI) system amongst others A generalized workflow of an online matrimony websiteDatabases hosting massive  User friendly web portals  AI Systems facilitating  acting as the mode of  End‐ amount of information  interaction between the end  efficient data retrieval user pertaining to profiles  users and the database • In this age of high competition, it has become absolutely necessary to provide customers with  utmost levels of satisfaction and a superior browsing experience • Making profile searches easier and user friendly is the prime objective amongst players • In order to deliver a better customer service, certain issues such as the filtering out of fake  profiles and retrieving the most appropriate profile for an user is one of the reasons why  specialized flowchart based AI is incorporated amongst the matrimony websites ONLINE MATRIMONY MARKET IN INDIA 2012.PPT 15
  17. 17. Online Matrimony Websites – Traffic Statistics Summary  (1/2) SAMPLE  Daily Traffic Rank 35,000 32,513 30,000 24,951 25,744 25,000 20,000 15,000 10,000 7,052 8,118 5,080 5,000 2,837 2,806 2,935 565 788 0 508 Jul Aug Sep* xxx xxx xxx xxxNote: Information pertaining to website traffic is taken as on 12th Sep, 2012 at 16:00 hours ONLINE MATRIMONY MARKET IN INDIA 2012.PPT 16
  18. 18. xxx SAMPLE Online Matrimony Websites – Traffic Statistics (1/x) xxx Ranks Ranks Global Traffic Rank Global Traffic Rank 508 Global Traffic Rank Global Traffic Rank 2837 India Traffic Rank India Traffic Rank 45 India Traffic Rank India Traffic Rank 206 Sites Linking Sites Linking 2736 Sites Linking Sites Linking 1835 Audience Snapshot Audience Snapshot Age (Years) Age (Years) 18‐24, 25‐34 & 65+ Age (Years) Age (Years) 18‐24 & 25‐34 Gender Gender Male Gender Gender Male Page views/ User Page views/ User 5:14 Page views/ User Page views/ User 7:80 Time (mm:ss) Time (mm:ss) 3:44 Time (mm:ss) Time (mm:ss) 6:59 ONLINE MATRIMONY MARKET IN INDIA 2012.PPT 17
  19. 19. Public: Domestic Company – xxx (1/x)Company Information SAMPLE  Offices and Centres – India Corporate AddressTel No. NoidaFax No.WebsiteYear of IncorporationTicker SymbolStock Exchange Head OfficeFinancial Snapshot INR mn INR mn Key People5000 4425.8 1200 1000 Name Designation4000 3534.6 2734.4 2694.1 8003000 6002000 4001000 200 0 0 2009 2010 2011 2012 Total Income Net Profit/Loss ONLINE MATRIMONY MARKET IN INDIA 2012.PPT 18
  20. 20. Public: Domestic Company – xxx (2/x)Key Business Segments SAMPLE  Key Geographic Segments Internet Service India 3,903100% 100% Has been operational only in  The company has been  the Internet Service segment  operating in India for the last 50% 100% for the last four years  50% years  0% 0% 2011 2012Business HighlightsDescription  NewsOverviewFacts & Figures ONLINE MATRIMONY MARKET IN INDIA 2012.PPT 19
  21. 21. Public: Domestic Company – xxx (3/x)Business Highlights SAMPLE Description  News • Total Revenue: INR xxx mn • Net Profit/(Loss): INR xxx mnFinancial Highlights (2011) • EBIT: INR xxx mn • EBIT Margin: xx% • PAT Margin: xx % ONLINE MATRIMONY MARKET IN INDIA 2012.PPT 20
  22. 22. Thank you for the attentionThe Online Matrimony Market – India 2012 report is a part of Netscribes, Inc.’s Business Services Series.For any queries  or customized research requirements please contact:Phone: +91 33 4064 6214E‐Mail: sales@netscribes.comFollow us on:About Netscribes, Inc.Netscribes, Inc.  is a knowledge‐consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content‐management services, and knowledge‐software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes Inc. is a one‐stop shop designed to fulfil clients’profitability and growth objectives.Disclaimer: This report is published for general information only. Although high standards have been used in the preparation, “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes and prior permission is required for guidelines on reproduction. ONLINE MATRIMONY MARKET IN INDIA 2012.PPT 21