Online Classifieds - India - Sample


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The Overall classifieds market is valued at INR 18 bn in 2008; Estimated to reach INR 41 bn in 2010. Classifieds market comprises of print and online segments. Market is dominated by the online segment

The report provides a snapshot of the market. An overview gives a quick picture of the market with estimated market size, growth rate and revenue split between the print and online segments. An analysis of drivers reveals that increasing penetration of internet, growth in the services sector, favourable demographics and convenience offered by online classifieds is driving growth in this sector. The key challenges identified include language barriers, low PC penetration, poor internet connectivity and credit card penetration, and economic slowdown.

The report identifies the current market trends including mobile classifieds, emergence of local classifieds and newer technologies in online matrimony. The competitive landscape profiles the major players in this sector in terms of their business description and classified websites for each player. The report also provides details of the private equity investments and key developments in this sector.

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Online Classifieds - India - Sample

  1. 1. Online Classifieds - India October 2009
  2. 2. Executive Summary Overall classifieds market is valued at INR XX bn in 20--; Estimated to reach INR YY bn in 20- - Classifieds Market comprises of two segments: – Print Classifieds Market – Online Classifieds LE Majority of the business comes from Metros and Tier-1 cities in India Classifieds portals like jobs, matrimonial and real estate, bring in almost a % of the total online classified revenues Drivers: MP Challenges: Drivers & Challenges – – – – SA Increasing penetration of Internet Growth in the services sector Favourable demographics Convenience of online classifieds – Language barriers – Low PC penetration – Poor internet connectivity and credit card penetration – Economic Slowdown Mobile classifieds Trends Emergence of local classifieds Newer technologies in online matrimony • Leading players in specialized classified space include Company 1, Company 2 and Company 3 Competition • Leading players in general classifieds market are Company 4, Company 5, and Company 6 ONLINE CLASSIFIEDS – INDIA.PPT 2
  3. 3. •Market Overview •Drivers & Challenges •Trends •Competition •PE Investments •Key Developments ONLINE CLASSIFIEDS – INDIA.PPT 3
  4. 4. Market is dominated by the online segment Overview Overall Market Size and Growth •Classifieds market comprises of two segments: INR bn Online Classifieds 50 z LE Print Classifieds 40 a% •Online classifieds is the leading segment 30 y •Market has attracted many small and big players into classifieds market MP 20 10 u v w x •Leading players in online segment include : Company 1 in recruitment Company 2 in matrimony Company 3 in real estate SA 0 2005 Segment Split 2006 2007 2008 2009e 2010e Company 4 in general classifieds •The market is driven by the growth in services sector, favourable demographics & increase in Print Classifieds b% PC & internet penetration c% •Paid listings comprise a major source of revenue for online classified companies Online Classifieds Source: ONLINE CLASSIFIEDS – INDIA.PPT 4
  5. 5. Drivers & Challenges Challenges Language barriers Drivers Low PC penetration Poor internet connectivity and credit Increasing penetration of internet card penetration Growth in the services sector Economic slowdown Favourable demographics Convenience of online classifieds ONLINE CLASSIFIEDS – INDIA.PPT 5
  6. 6. Mobile classifieds Trends Newer technologies in Emergence of local online matrimony classifieds ONLINE CLASSIFIEDS – INDIA.PPT 6
  7. 7. Company 1 leads in recruitment, Company 2 in matrimony and Company 3 in general classifieds Competition Overview Visitors Jobsites • Leading players in specialized classified space include Monthly visits Company 1 & Company 2 Total unique Visitors mn LE • Leading players in general classifieds market are like u1 30 Company 3, Company 4 and Company 5 20 • The market is gradually moving from specialized category sites to general category sites MP 10 0 v1 u2 v2 u3 v3 A Players who were earlier in one category have launched Naukri Monster Timesjobs S other verticals or their own general category sites General Classifieds Visitors Matrimonial Websites Monthly Visits Monthly Visits mn Total Unique Visitors mn Total Unique Visitors w1 w2 5 20 y1 x1 x2 w3 x3 10 y2 z1 z2 y3 z3 0 0 Clickindia Sulekha Quikr Shaadi Jeevansaathi Bharatmatrimo ny Source: ONLINE CLASSIFIEDS – INDIA.PPT 7
  8. 8. Thank you for the attention The Online Classifieds report is part of Research on India’s Entertainment & Media Industry series. For more detailed information or customized research requirements please contact: Natasha Mehta, CFA Gagan Uppal Phone: +65 8448 0449 Phone: +91 98364 71499 E-Mail: E-Mail: Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. ONLINE CLASSIFIEDS – INDIA.PPT 8