Online advertising market in china 2011 sample

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Online advertising market in china 2011 sample

  1. 1. Online Advertising Market – ChinaSeptember 2011
  2. 2. Executive Summary Total Media and Ad spending in China is expected to be USD a bn by 20-- Online Ad market is expected to grow at a phenomenal rate of b% till 20-- Market Market is segmented into c categories Drivers: Challenges: E Growth in internet users Technological constraints Rise in target industries Rise in online retail PL Declining importance of portal websites M Drivers & Growing social networking user AChallenges base Emergence of online video advertising Under-penetrated market S Players are exploring online Trends Dominance of Search Engine Ads IT, Auto Industries largely advertise on portals community advertising Growth of Vertical Ads Remodelling of Alliance Network Advertising Players in the market are adopting diversified business models to generate revenues and makeCompetition profits Major players in the market are listed with the stock exchanges Major players in the market include Player 1, Player 2, Player 3, Player 4 ONLINE ADVERTISING MARKET IN CHINA 2011.PPT 2
  3. 3. •Advertising Market•Market Overview•Market Segments•Business Models•Drivers & Challenges•Trends•Government Regulations•Competition•Key Takeaways ONLINE ADVERTISING MARKET IN CHINA 2011.PPT 3
  4. 4. Online advertising market has been growing impressively and the market is forecasted to grow at a rapid pace Market Overview Market Overview • Online Advertising Market is expected to grow at an USD bn impressive rate of b% till 20-- 20 LE k • The market has c diversified segments in which 15 +b% j P various players dominate 10 i h g M • Increasing use of the internet coupled with growth in 5 e f d A the target industries is increasing the scope for 0 S online advertising 20-- 20-- 20-- 20-- 20-- 20--e 20--e 20--e Market Segments (20--) Sources of Advertisements 4% Segment 1 Source 1 12% 19% Segment 2 Source 2 3% 36% Segment 3 Source 3 20% Segment 4 55% 24% Segment 5 25% Segmnet 6 Focus Area of the reportSource: ONLINE ADVERTISING MARKET IN CHINA 2011.PPT 4
  5. 5. Drivers & Challenges – Summary Drivers Growth in Internet Users Rise in Target Industries Challenges Rise in Online Retail Technological Constraints Growing Social Networking User Base Declining Importance of Portal Websites Emergence of Online Video Advertising Under-penetrated Market ONLINE ADVERTISING MARKET IN CHINA 2011.PPT 5
  6. 6. Trends – Summary Dominance of Search Engine Ads Players are exploring online IT, Auto Industries largely community advertising advertise on portals Key Trends Remodelling of Alliance Network Growth of Vertical Ads Advertising ONLINE ADVERTISING MARKET IN CHINA 2011.PPT 6
  7. 7. Competition – Summary (1/2) Key Players in the Market (Revenue and Net Profit) -500 0 500 1,000 1,500 2,000 2,500 3,000 3,500 USD mn 3,049.2 Player 1 1,250.0 1,239.6 Player 2 552.1 854.8 Player 3 347.0 612.8 Player 4 148.6 402.6 Player 5 -19.1 E Player 6 224.5 63.1 PL Player 7 78.9 31.1 Major players in the market M Player 8 -197.6 71.1 SA Player 9 Player 10 -53.9 57.7 8.5 44.4 Revenue Net ProfitSource: Capital IQ; Company Websites Note: The list is not exhaustive ONLINE ADVERTISING MARKET IN CHINA 2011.PPT FOOD RETAIL MARKET IN INDIA 2010.PPT 7
  8. 8. Competition – Summary (2/2) Net Profit USD mn 1,500 1,400 Size of the Bubble represents Market 1,300 Capitalization (USD mn) 48,448.8 1,200 1,100 1,000 LE 900 800 700 600 500 49,008.5 MP SA 400 300 6,208.2 200 3,084.5 100 0 6,702.6 Revenue -100 USD mn 0 500 1,000 1,500 2,000 2,500 3,000 3,500 Player 1 Player 2 Player 3 Player 4 Player 5Source: Capital IQ; Company Website; Note: Some companies shown here have other businesses segments also ONLINE ADVERTISING MARKET IN CHINA 2011.PPT 8
  9. 9. Thank you for the attentionThe Online Advertising Market - China report is a part of Netscribes’ Media and EntertainmentIndustry Series.For more detailed information or customized research requirements please contact:Gagan Uppal Jitendra PunjabiPhone: +91 22 4098 7530 Phone: +91 33 4064 6215E-Mail: gagan.uppal@netscribes.com E-Mail: jitendra.punjabi@netscribes.comAbout NetscribesNetscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment &business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a truevalue proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growthobjectives.Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India,Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is thesole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. ONLINE ADVERTISING MARKET IN CHINA 2011.PPT 9

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