Market Research Report : Mobile Application Market in India 2012


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Mobile applications are rapidly gaining popularity due to huge number of mobile devise and newer device adoption such as Tablet PC. Mobile apps are mostly light-weight and economically viable solution for not only entertainment purpose but also for business and other productivity use. With more and more publishers including the mainstream software companies entering the market and projection of mobile device adoption to grow by manifold, mobile app market is expected to witness significant growth in India.

The report begins with ‘Introduction’ section covering overview regarding mobile applications (apps) which provides basic idea regarding the mobile platform and app technology with some details regarding the various devices it caters to.

The ‘Market Overview’ section elaborates global & domestic market state of mobile application. It also provides statistical information regarding global mobile app download, global revenue, number of mobile app stores and other related information. The section also elaborates details regarding mobile app store structure, top mobile app categories and growth and prospect of smartphones and featurephones in various regions. It also elaborates the value chain of mobile app from development to digital publishing. Statistical information such as mobile VAS revenue in India, mobile ad spending, various form of mobile ads associated with mobile apps are also discussed in the section. The section closes with advantage of mobile applications elaborating various reasons of sudden adoption and mass interest in the same and essential features of mobile apps where ideal features are discussed briefly.

It is followed by ‘Scope in India’ section which discusses scope of mobile apps in verticals or sectors. Specific sectors have been highlighted with information regarding each of their market state and opportunity areas in the sectors for mobile apps.

The report continues with ‘Drivers & Challenges’ section elaborating the major furtherance & impediments for mobile app adoption in India. Both the ‘drivers’ and ’challenges’ are equally stressed upon to provide clear idea regarding the probable obstacles and rewards in the line of business and help vendors take necessary measures.

In the ‘Major Application Players’ section the major mobile app vendor operating in India or serving India have been profiled. It provides information such as corporate & business highlights covering operational & recent information regarding mobile application solutions and offerings, related services & strategic moves regarding the same. It also provides financial performance for a period of time and key contacts for each of the players. Key business segment and key geographic segment for each player are provided as well to provide further clear idea regarding the companies. Also specific areas of opportunity for mobile application in

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Market Research Report : Mobile Application Market in India 2012

  1. 1. Insert Cover Image using Slide Master View Do not distortMobile Application Market in IndiaJanuary 2012
  2. 2. Executive Summary Mobile app market is estimated to be valued around INR x1-x2 bn in India as in Sep 20-- M-VAS currently valued at INR x3 bn in Mar 20--, is expected to reach INR x4 bn in 20-- Market Mobile advertising is another prospective area which can take advantage of the mobile applications with features such as location and interest based in-app ads, fetching higher revenue for mobile apps Drivers: Challenges: Burgeoning Mobile Device Adoption Lack of Awareness Drivers & Increase in Disposable Income Lack of Regional Language Support Challenges Colossal Wireless Subscriber Base Low Smartphone & Tablet Penetration Introduction of 3G Network in Rural Areas Growing Demand for Rich Mobile Contents & Social Networking Trends Trend 1 Trends &Developments Trend 2 Trend 3 Major Mobile Application Players Player 1 Player 2 Player 3Competition Player 4 Player 5 Player 6 MOBILE APPLICATION MARKET IN INDIA 2012.PPT 2
  3. 3. •Introduction•Market Overview•Scope in India•Drivers & Challenges•Mobile Application Players•Vendor Opportunities•Trends & Developments•Strategic Recommendations MOBILE APPLICATION MARKET IN INDIA 2012.PPT 3
  4. 4. IntroductionMobile Application Overview•Mobile applications or apps are the lighter version of computer applications meant for mobile devices such as cellular phones, Tablet PC and portable media players• Mobile apps cater to the various utility, productivity and entertainment needs of the mobile users• Mobile applications has become an important aspect for consumers as a selection criteria for buying mobile devices• With the variety of mobile applications available for free and nominal price, mobile app market stands a significant chance of adoption across varied consumer segments• Mobile apps are not only catering to general consumers but also business and institutional users are adopting mobile applications Mobile Devices Mobile Phone Tablet PC Portable Media Player Mobile or cellular phones account for Tablet PCs are portable touch screen Mobile devices which are primarily both featurephones and smartphones devices which is often used as an meant for mobile entertainment such capable of multimedia contents alternative to Netbooks and laptops as audio, video & web MOBILE APPLICATION MARKET IN INDIA 2012.PPT 4
  5. 5. Global mobile app revenue is rising rapidly with growingnumbers of element1 and availability of element2Market Overview – Global• Globally mobile application market is expected to reach INR a1 bn by 20-- from INR a2 bn in 20--• Global mobile app downloads is projected to reach a3 bn in 20-- from a4 bn in 20-- with the CAGR of a5% Mobile app downloads in Asia-Pacific region is expected to reach a6 bn in 20-- from a7 bn in 20--• In terms of app downloads per capita country1, country2 and country3 leads followed by country4, country5, country6, country7, country8, country9 & country10 respectively• Number of mobile app stores rose from approximately b1 in 20-- to nearly b2 in Feb 20-- and rapidly growing• Mobile networks such as 3G & LTE and wireless services such as Wi-Fi & WiMAX has lead to higher adoption of portable devices with easy availability of data services and high-speed mobile broadband• Average Selling Price (ASP) of mobile apps globally is expected to drop from INR b3 in Mar 20-- to INR b4~ in 20--Mobile Application Download – Global Mobile App Revenue - Global Volume bn INR bn 200 x6 3,000 150 Z1% y6 2,000 Z2% x5 y5 100 x4 1,000 y4 50 x3 y2 y3 x1 x2 y1 0 0 2009 2010 2011 2012e 2013e 2014e 2009 2010 2011 2012e 2013e 2014e MOBILE APPLICATION MARKET IN INDIA 2012.PPT 5
  6. 6. Globally featurephones and on-deck app stores are stillabsorbing the majority of mobile app activitiesMobile App Store Top Mobile App Categories Element 1• aaaaa• bbbbb• ccccc Element 2• aaaaa• bbbbb• ccccc Global Market Share of Smartphone & Featurephone 100% Featurephone 80% x2 Smartphone 60% x1 x3 x4 x5 40% 20% y1 y2 0% y3 y4 y5 aaaa bbbb cccc ddd eeeee MOBILE APPLICATION MARKET IN INDIA 2012.PPT 6
  7. 7. Mobile Applications Value Chain Element 1 Element 4 Element 6 Feature Phone Tablet PC Element 2 Element 7 Element 5 Smartphone Element 3 Element 8 Portable Media Player Element 10 Element 9 Where applicable MOBILE APPLICATION MARKET IN INDIA 2012.PPT 7
  9. 9. Mobile ad generates a significant part of revenue for the mobileapp publishers Mobile Application Ad• AAAAAAAAAAAAAAAAAAAAA XXXXX • AAAAAA YYYYYY • BBBBBBB SAMPLE ZZZZZ • CCCCCCCCCC AAAAAA • DDDDDDDDDD MOBILE APPLICATION MARKET IN INDIA 2012.PPT 9
  11. 11. Scope in India - Across Verticals (1/4) • aaaaaaaaaa • Bbbbbbbbb • Ccccccccccc • ddddddddd • eeeeeeeeee • aaaaaaaaaa Vertical1 • bbbbbbbbb • ccccccccccc • aaaaaaaaaa Vertical2 • bbbbbbbbb • ccccccccccc • aaaaaaaaaa Vertical3 • bbbbbbbbb • ccccccccccc MOBILE APPLICATION MARKET IN INDIA 2012.PPT 11
  12. 12. Drivers & Challenges Drivers Burgeoning Mobile Device Adoption SAMPLE Increase in Disposable Income Challenges Colossal Wireless Subscriber Base Lack of Awareness Introduction of 3G Network Lack of Regional Language Support Growing Demand for Rich Mobile Low Smartphone & Tablet Penetration Contents & Social Networking Trends in Rural Areas Availability of Technology & Manpower Supply Rising Enterprise Mobility Needs MOBILE APPLICATION MARKET IN INDIA 2012.PPT 12
  13. 13. Major Broadband Service Providers (-/-)Company Snapshot: Company1 (1/2)Corporate Information Business HighlightsHead Quarters City, Country • aaaaaaaaaa • Bbbbbbbbb Integrated TelecommunicationIndustry • Ccccccccccc Services • dddddddddNo. of. ---- • eeeeeeeeeeEmployees • ffffffffffffffffWebsite www…….comFinancial Performance Key Contacts Total Revenue Net Profit Name Designation INR bn INR bn Mr. X Chairman and MD 6 0.6 x4 x2 x3 Mr. X Chief Managing Director 4 x1 0.4 2 0.2 Mr. X Director of Operations 0 0.0 Mr. X Executive Director of Finance MOBILE APPLICATION MARKET IN INDIA 2012.PPT 13
  14. 14. Major Broadband Service Providers (-/-)Company Snapshot: Company1 (2/2)Key Business Segments Key Geographic Segments Software Development and Related Activities India USA Middle East Singapore Others100% Company filed revenue 100% under single business segment50% 50% 0% 0% 2011 2008 2009 2010 2011 Recent Developments • aaaaaaaaaaaaaaaa • Bbbbbbbbbbbbbbb • cccccccccccccccccc MOBILE APPLICATION MARKET IN INDIA 2012.PPT 14
  15. 15. Vendor Opportunities • aaaaaaaaaa Opportunity1 • Bbbbbbbbb • Ccccccccccc • aaaaaaaaaa Opportunity2 • Bbbbbbbbb • Ccccccccccc • aaaaaaaaaa Opportunity3 • Bbbbbbbbb • Ccccccccccc • aaaaaaaaaa Opportunity4 • Bbbbbbbbb • Ccccccccccc MOBILE APPLICATION MARKET IN INDIA 2012.PPT 15
  16. 16. Some recent developments & trends in mobile apps andits popular application in the domestic marketKey Trends & Development Trends & Developments Description • aaaaaaaaaa Development1 • bbbbbbbb • aaaaaaaaaa Development2 • bbbbbbbb • aaaaaaaaaa Development3 • bbbbbbbb • aaaaaaaaaa Development4 • bbbbbbbb • aaaaaaaaaa Development5 • bbbbbbbb MOBILE APPLICATION MARKET IN INDIA 2012.PPT 16
  17. 17. Strategic Recommendations (-/-) • aaaaaaaaaaaaaaaaaaaaa • bbbbbbbbbbbbbbbbbbbbb Strategic Recommendations1 • aaaaaaaaaa • bbbbbbbb • ccccccccc Strategic Recommendations2 • aaaaaaaaaa • bbbbbbbb • ccccccccc MOBILE APPLICATION MARKET IN INDIA 2012.PPT 17
  18. 18. Thank you for the attentionThe Mobile Application Market in India report is a part of Research on India’sTelecommunications Series. For more detailed information or customized researchrequirements please contact:Kalyan Banga Our other offerings in the Telecom Series: •Broadband Internet Market in India 2012Phone: +91 33 4064 6215 •Mobile Advertising Market in India 2011E-Mail: •GPS Tracking And Navigation Market in India 2011 •3G Market in India 2011 •Telecom Market in China 2011 •Smartphone Market in India 2011 •Telecom Towers Market in India 2010Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quickinsights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries onAbout NetscribesNetscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business &corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base.Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives.Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd.or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and priorpermission is required for guidelines on reproduction. MOBILE APPLICATION MARKET IN INDIA 2012.PPT 18