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Market Research Report : Mobile Advertising Market in India 2011

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For the complete report, get in touch with us at : info@netscribes.com ...

For the complete report, get in touch with us at : info@netscribes.com

Mobile devices such as Smartphones & Tablets are seeing rapid adoption rate not only globally but also in India. With consumers carrying the mobile devices along for the majority of the time, it has become the most efficient medium to reach larger number of consumers with advertisements & promotions. Mobile advertising platform & technology allow advertisers to use advance targeting technologies to reach the desired consumers of differential characteristics & criteria. The extensive measurability is further driving the mobile advertising market in India.

The report begins with ‘Introduction’ section covering ‘Mobile Advertising Overview’ where generic idea about mobile advertising are discussed with diagram depicting the basic elements of mobile marketing activities. ‘Mobile Marketing Ecosystem’ illuminates the basic flow of the mobile marketing from advertiser to consumers or target audience. ‘Mobile Marketing Frameworks’ briefs about the various types of mobile advertising through the common process of brand awareness & image building, promotional activity and processing & viral promotion. ‘Mobile Marketing Value Chain’ describes the specific process of mobile ad via the various stages in terms of pictorial representation.

It is followed by the section ‘Market Overview’ section which elaborates the global & Indian market state of mobile advertising market, mobile advertising benefits, elaborating the various advantages of mobile advertising, and mobile advertisement formats which elaborate the various formats available for mobile advertising such as mobile messaging, web, media & application.

Next, ‘Scope & Opportunities’ section highlights the various verticals that stand to be benefited greatly when using mobile advertising media & formats. Each of these sectors is detailed with market size & growth as well as growth predictions.

The report continues with ‘Drivers & Challenges’ section elaborating the major furtherance & impediments for mobile advertising market in India.

In the ‘Major Players’ section the major mobile advertising companies operating in India have been profiled. It provides information such as corporate & business highlights covering operational & recent information regarding mobile marketing offering, related services & strategic moves regarding the same. It also provides key contacts for each of the players under Sales Intelligence. Also specific areas of opportunity in India are discussed in ‘Vendor Opportunity’ section.

Next the developments & trends in the domestic market related to mobile advertising industry, growing trend & developments are mentioned for India & other emerging countries as well as for developed nations in the ‘Key Trends & Development’ section.

It is followed by ‘Case Studies’ section which presents relevant cases on mobile advertising campaigns in India with ob

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    Market Research Report :   Mobile Advertising Market in India 2011 Market Research Report : Mobile Advertising Market in India 2011 Presentation Transcript

    • Mobile Advertising Market in IndiaNovember 2011
    • Executive Summary Current market size of the Mobile Advertisement Market in India is approximately INR x1 bn The number of mobile advertising served in India is the highest with roughly x2 bn additions in Market the yth quarter of 20-- alone, taking the number to x3 bn Globally mobile marketing is expected to reach market size of INR x4 tr by 20-- Drivers: Challenges: Colossal Wireless Subscriber Base Affordability of Next Generation Drivers & Burgeoning Penetration of Mobile Devices Mobile NetworksChallenges Rising Usage of Mobile VAS, Applications & Low Smartphone & Tablet Penetration Online Contents in Rural Areas High Affordability Next Generation Mobile Networks Trend of trend1 has increased which includes advertising Trends Companies are opting for ads on trend2 which insures mobile inventory & efficiency With the growing numbers of element1 & element2, platform1 & platform2 has become immensely attractive platform for mobile advertising Major Mobile Advertising PlayersCompetition Player1 Player2 Player3 Player4 Player5 Player6 MOBILE ADVERTISING MARKET IN INDIA 2011.PPT 2
    • •Introduction•Market Overview•Scope & Opportunities•Drivers and Challenges•Major Players•Vendor Opportunity•Key Trends & Developments•Case Studies•Strategic Recommendation•Appendix – Mobile Ad Examples MOBILE ADVERTISING MARKET IN INDIA 2011.PPT 3
    • While element1 creates the content1 of the ad, element2 &element3 offer resource1 to reach the consumersMobile Marketing Ecosystem Element4 Element5 Element6 Element7 aaaaaaaaaa bbbbbbbbb ccccccccccc dddddddddd• mmmmmmmmmmmmmmmmmmmmmm• nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn• qqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqq MOBILE ADVERTISING MARKET IN INDIA 2011.PPT 4
    • Mobile Marketing Value Chain Marketing Planning & Content Creation Solution1 Element5 Solution2 Solution4 Element6 Element1 Element2 Solution3 Element3 Element4 Portable Cellular Phone Tablet PC Media Player Target Consumer (Via Devices) Mobile Networks & Wi-Fi Broadcast MOBILE ADVERTISING MARKET IN INDIA 2011.PPT 5
    • Rapidly increasing mobile device usage has led to immenseopportunity for mobile advertising globallyMarket Overview – Global• Burgeoning numbers of smartphones & Tablet PCs worldwide has opened newer avenues for mobile marketing• Approximately x1 mn US citizen possess a smartphone With the growing trend of element1 usage, ad_type1 is set to gain significant momentum in the coming years Numbers of smartphone apps download is expected to increase from x2 bn in 20-- to x3 bn in 20-- generating a revenue of INR x4 bn approximately• Globally mobile marketing is expected to reach market size of INR x5 tr by 20--• Cellular subscribers in Spain, France & Japan receive a1%, a2% and a3% mobile ads respectively Mobile Ad Banners Served (Volume) – Top Nations Nation Market Size (mn) (Q1 2010) Quarterly Growth Indonesia Y1 z1% India Y2 z2% US Y3 z3% South Africa Y4 z4% Canada Y5 z5% UK Y6 z6% Saudi Arabia Y7 z7% Norway Y8 z8% MOBILE ADVERTISING MARKET IN INDIA 2011.PPT 6
    • Scope & Opportunities - Various Verticals (-/-)• India houses colossal consumer base for various products and services in urban as well as in rural areas• With rising economy & income levels of the citizens across the country, the opportunities for companies belonging to various industries have intensified furthermore• The major industries where mobile ad & mobile marketing hold immense opportunities are briefed below • aaaaaaaaaaaaaaaaa Vertical1 • bbbbbbbbbbbbbb • cccccccccccccccccc Vertical2 • dddddddddddddd • fffffffffffffffffffffffff Vertical3 • ggggggggggggggggg • hhhhhhhhhhhhhhh Vertical4 • mmmmmmmmmm MOBILE ADVERTISING MARKET IN INDIA 2011.PPT 7
    • Drivers & Challenges Drivers Colossal Wireless Subscriber Base Challenges Burgeoning Penetration of Mobile Affordability of Next Generation Devices Mobile Networks Rising Usage of Mobile VAS, Low Smartphone & Tablet Penetration Applications & Online Contents in Rural Areas High Affordability Next Generation Mobile Networks MOBILE ADVERTISING MARKET IN INDIA 2011.PPT 8
    • Major Mobile Advertising Players (-/-)Company Snapshot: Company1Corporate Information Business HighlightsHead Quarters City, Country • mmmmmmm • nnnnnnnnnnIndustry Industry1 • tttttttttttttttttNo. of. X • vvvvvvvvvvvvvEmployees • wwwwwwwwwWebsite http://www.abcd.com Key ContactsMr. X Mr. X Mr. XPosition Position PositionProfessional History Professional History Professional HistoryPast Jobs Past Jobs Past JobsOther Other OtherEducation Education Education MOBILE ADVERTISING MARKET IN INDIA 2011.PPT 9
    • Some recent developments & trends in the domestic andemerging marketsKey Trends & Development – India & Other Emerging MarketsTrends & Developments Description • Text text text text text text text text text text text text text Trend1 • Text text text text text text text text text text text text text • Text text text text text text text text text text text text text • Text text text text text text text text text text text text text Trend2 • Text text text text text text text text text text text text text • Text text text text text text text text text text text text text • Text text text text text text text text text text text text text Trend3 • Text text text text text text text text text text text text text • Text text text text text text text text text text text text text • Text text text text text text text text text text text text text Development1 • Text text text text text text text text text text text text text • Text text text text text text text text text text text text text • Text text text text text text text text text text text text text Development2 • Text text text text text text text text text text text text text • Text text text text text text text text text text text text text • Text text text text text text text text text text text text text Development3 • Text text text text text text text text text text text text text • Text text text text text text text text text text text text text MOBILE ADVERTISING MARKET IN INDIA 2011.PPT 10
    • Case Study X Client Organization Industry Advertising Platform Brand1 industry1 Platform1 Case: case_title1 Objective Mobile Ad Application Outcome • Ad Tech Application1 • Result1 • Objective1 • Ad Tech Application2 • Result2 • Objective2 • Ad Tech Application3 • Result3 • Objective3 • Ad Tech Application4 • Result4 • Ad Tech Application5 • Result5 Measurement Technology Used Technology1, Technology2, Technology3, Technology4, Technology5 MOBILE ADVERTISING MARKET IN INDIA 2011.PPT 11
    • Strategic Recommendations (-/-) • aaaaaaaaaaaaaaaaaaaaaaaaaaaaa • bbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbb • ccccccccccccccccccccccccccccccccccccc • Text text text text text text text text text text text text textRecommendation1 • Text text text text text text text text text text text text text • Text text text text text text text text text text text text text • Text text text text text text text text text text text text textRecommendation2 • Text text text text text text text text text text text text text • Text text text text text text text text text text text text text • Text text text text text text text text text text text text textRecommendation3 • Text text text text text text text text text text text text text • Text text text text text text text text text text text text text MOBILE ADVERTISING MARKET IN INDIA 2011.PPT 12
    • Mobile Ad 1 – Company1 Country1 text text text text text text text text text text text text text text text text text text text text text text • Text text text text text text text text text text text text • Text text text text text text text text text text text text • Text text text text text text text text text text text text MOBILE ADVERTISING MARKET IN INDIA 2011.PPT 13
    • Thank you for the attentionThe Mobile Ad Market in India report is a part of Research on India’s TelecommunicationsSeries. For more detailed information or customized research requirements please contact:Kalyan Banga Our other offerings in the Telecom Series: •GPS Tracking And Navigation Market in India 2011Phone: +91 33 4064 6215 •3G Market in India 2011E-Mail: kalyan.banga@netscribes.com •Telecom Market in China 2011 •Smartphone Market in India 2011Gagan Uppal •Telecom Towers Market in India 2010Phone: +91 22 4098 7530 •VoIP Market – IndiaE-Mail: gagan.uppal@netscribes.com •Telecom Towers – IndiaResearch on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quickinsights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries onAbout NetscribesNetscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business &corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base.Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives.Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd.or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and priorpermission is required for guidelines on reproduction. MOBILE ADVERTISING MARKET IN INDIA 2011.PPT 14