Market Research Report: Micro Irrigation System In India 2010


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The Micro Irrigation System (MIS) market in India is valued at INR 17 bn in 2009 and is expected to grow rapidly in the future. The depleting water level and water scarcity has created a demand for water efficient irrigation systems, commonly called Micro Irrigation System, which is expected to drive the market. Domestic and foreign participation has been continuously increasing as they compete for a sizeable share of un-irrigated land in India with high profit opportunities.

The report begins with an introduction to the market stating different types of irrigation systems, potential for micro irrigation system and other irrigation system. This is followed by an overview of the industry indicating market size and potential from un-irrigated land in India.

An analysis of the drivers explains growth factors such as scarcity of water, increasing demand of crop, greater emphasis on horticulture crop and MIS requires less fertilizer. The key challenge identified is high initial cost of micro irrigation System. The report provides an overview of the major Government initiatives such as Accelerated Irrigation Benefit Program (AIBP) and Bharat Nirman Plan.

The report also discusses the steps taken by some states towards developing the micro irrigation system, including the government subsidies (Central and State), ultimate irrigation potential created and achieved, and investment approved for irrigation system.

Competition section provides brief profiles of major domestic and foreign players in the market. The section contains a snapshot of their corporation, financial performance, business highlights and their product portfolio, providing an insight into the existing competitive scenario.

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Market Research Report: Micro Irrigation System In India 2010

  1. 1. Micro Irrigation System - India April 2010
  2. 2. Executive Summary Micro irrigation system in India is pegged at INR XY bn in 20__ Annual growth rate of agricultural land use under MIS is about A% Market Only EF mha of total MIS land has been use so far and targeted to achieve BC mn ha till 20__ LE Drivers: Challenges: – Scarcity of Water – High initial cost of MIS system Drivers & Challenges MP – Increasing demand of crop – Greater emphasis on horticulture crop A – MIS requires less fertilizer Government S Accelerated Irrigation Benefit Program – Started in 19__-__ and again modified in 20__-__ – GH% of subsidies is given by Government (shared by central and state government ) and rest will be arranged by farmers, either from their own resource or from banks soft loan Initiative Bharat Nirman Plan – Started to fill the gap of potential created and utilized for a period of 20__ to 20__ – Targeted to achieve IJ mha of land by the end of 20__ Jain Irrigation is the market leader with KL% share in drip and MN% in sprinklers irrigation Nagarjuna was first to introduce water soluble fertilizers in 19__ Competition Domestic Players Foreign Players •Company 1 •Company 3 •Company 2 •Company 4 MICRO IRRIGATION SYSTEM IN INDIA 2010.PPT 2
  3. 3. •Introduction •Market Definition and Overview •Drivers and Challenges •Government Initiatives •State-wise Micro Irrigation Development •Competition MICRO IRRIGATION SYSTEM IN INDIA 2010.PPT 3
  4. 4. Introduction – Irrigation System in India Total Cultivated Land in India AB mha Total Irrigated Land in India CD mha Irrigation Project in India Major Irrigation Project: Medium Irrigation Project: Minor Irrigation Project: Cultivable Command area of Cultivable Command area Cultivable Command Area of more than EF ha between GH ha– IJ ha less than KL ha Combined Ultimate Irrigation Ultimate Irrigation Potential - Potential - MN mha OP mha SAMPLE Surface Water Irrigation Micro Irrigation (Ground Water) Ultimate Irrigation Ultimate Irrigation Focus area of the report Potential - QR mha Potential - ST mha MICRO IRRIGATION SYSTEM IN INDIA 2010.PPT 4
  5. 5. Demand for Micro Irrigation System is expected to grow rapidly due to huge opportunity from un-irrigated areas Overview Water Requirement • Increasing demand of water in agricultural sector is shifting toward MIS from traditional irrigation system Requirement 1 • Global penetration level of MIS is AB% while in India Requirement 2 LE it’s only CD% Km3 A B C • Micro Irrigation Industry in India is pegged at INR EF 100% bn in 20__ MP • Annual growth rate of agricultural land area using MIS is about GH% 50% A1 B1 C1 SA • IJ mha of total micro irrigated land has been achieved so far and targeted to achieve KL mha by the end of MNth XY year plan 0% A2 2010 B2 2025 C2 2050 Saving from MIS MIS in India and State Wise INR bn Boost in 600 D Agricultural Sprinkle (H%) Drip (J%) E GDP by INR 400 XYZ bn Sate 1 200 F Sate 2 L% M% G Sate 3 K% 0 N% Sate 4 Saving 1 Saving 2 Saving 3 Saving 4 Other O% MICRO IRRIGATION SYSTEM IN INDIA 2010.PPT 5
  6. 6. Drivers and Challenges Drivers Challenges Scarcity of Water High initial cost of MIS system Increasing demand of crop Greater emphasis on horticulture crop MIS requires less fertilizer MICRO IRRIGATION SYSTEM IN INDIA 2010.PPT 6
  7. 7. MIS development in Sate A LE • MIS program is implement by means of special purpose vehicle as Sate MIS Project • Sate will borrow INR AB bn from the country A on five-year basis at B% interest for funding the MIS MP • It will Irrigate C mha of land in the state in the next E years mn per ha A • Government extended F % (Jan __) subsidy on Drip Irrigation amounting to INR GH S • Efficiency of groundwater based Irrigation will be improved by applying Micro Irrigation (sprinkler or drip) throughout the state by 20__ Major and Medium Irrigation (mha) Subsidies (as on Mar 09) Ultimate Irrigation Potential (XI Plan) J Central N% Drip Irrigation Q% State P% Sprinkle Irrigation R% Achieved Irrigation Potential (X Plan) K Ceiling on Subsidy INR S/ Farmer Minor Irrigation (mha) Approved Investment Outlay (07-08) INR bn Ultimate Irrigation Potential L Major and Medium Irrigation T Achieved Irrigation Potential M Minor Irrigation X MICRO IRRIGATION SYSTEM IN INDIA 2010.PPT 7
  8. 8. Major Domestic Players (1/3) Company Snapshot: XYZ Industries Ltd Corporate Information Financial Performance Revenue INR bn Headquarter Sate A Profit 20 G H 1.0 15 F D 0.5 Establishment 19__ 10 E 0.0 5 • Mr B - Chairman Key people 0 -0.5 • Mr C - Executive Director 2005 2006 2007 2008 2009 Business Highlights Product Details LE • Provides planning and design facilities for Drip, Mini & • Drip Irrigation Micro Sprinklers, Foggers, Misters, Fertigation • Drip Irrigation 1 equipments MP • Introduced various grades of Water Soluble Fertilizers • Drip Irrigation 2 • Drip Irrigation 3 A • Company also provide comprehensive Agronomic • Sprinkle Irrigation S Guidance and Knowledge Transfer Programs on Irrigation, Fertigation and all parts of cultivation • Sprinkle Irrigation 1 • Sprinkle Irrigation 2 • Sprinkle Irrigation 3 • Sprinkle Irrigation 4 MICRO IRRIGATION SYSTEM IN INDIA 2010.PPT 8
  9. 9. Thank you for the attention The Micro Irrigation Systems in India report is a special feature from Research on India. For more detailed information or customized research requirements please contact: Gagan Uppal Gaurav Kumar Phone: +91 98364 71499 Phone: +91 98303 09715 E-Mail: E-Mail: Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. MICRO IRRIGATION SYSTEM IN INDIA 2010.PPT 9