Market Research Report :Mobile engagement and promotional services market in india 2013
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Market Research Report :Mobile engagement and promotional services market in india 2013

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For the complete report, get in touch with us at : info@netscribes.com ...

For the complete report, get in touch with us at : info@netscribes.com

The report begins with ‘Introduction’ section covering overview of Mobile engagement (m-Engagement) and mobile marketing activities which provides basic idea of the technology, its progression over years, and elements of mobile marketing.
The ‘Market Overview’ section emphasizes on global and domestic market state of m-Engagement business. It features various qualitative and statistical information including global mobile ad servings, global mobile ad spending, India mobile ad serving scenario, current scenario of mobile ad and location based services market in India, m-Engagement market overview and major m-Engagement activities types in India, amongst others. It is followed by ‘Ecosystems and Frameworks’ where basic steps and procedure of mobile engagement, mobile ad and mobile marketing have been discussed.
It is followed by ‘Drivers & Challenges’ section elaborating the major furtherance and impediments for m-engagement and promotional services in India. Both the ‘drivers’ and ’challenges’ are equally stressed upon to provide clear idea regarding the probable obstacles and rewards in the line of business and help vendors take necessary measures.
The report continues with ‘Opportunities’ section where relevant opportunity areas for m-engagement are elaborated. It begins with benefits of m-Engagement and Promotional Services. The section continues with ‘Potential Verticals’ for m-Engagement where each of the verticals are accompanied by statistical data and m-Engagement activities are mentioned as well. The section also includes Porter’s Five Forces analysis and information on major MVAS components & revenue sharing model, internet users on Smartphone, and mobile application usage, amongst others.

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Market Research Report :Mobile engagement and promotional services market in india 2013 Market Research Report :Mobile engagement and promotional services market in india 2013 Presentation Transcript

  • Mobile Engagement and Promotional Services Market in IndiaFebruary 2013
  • Executive Summary SAMPLE   Mobile engagement market in India was valued over INR xx mn as on Oct 2012 Market  Mobile Ad market in India as on Sep 2012 was estimated at INR yy bn Overview  Infotainment and mobile social media constitute the major types of m‐engagement activities  which the companies in India have been predominantly indulging over the recent years Drivers: Challenges:  Rise in Mobile Device Adoption  Low Smartphone & Tablet Penetration  Drivers &   Wireless Subscriber Base in Rural Areas Challenges  Introduction and Availability of Next   Affordability of Next Generation  Generation Cellular Networks Mobile Networks  Increased Usage of Mobile VAS,   Low Awareness Levels amongst  Applications & Online Contents Commercial Users  Location Specific Consumer Engagement and PromotionMarket Trends  Interactive Platform  Analytic Tools Major PlayersPlayer Profiles MOBILE ENGAGEMENT AND PROMOTIONAL SERVICES MARKET IN INDIA 2013.PPT 2
  • •Introduction •Market Overview Ecosystems and Frameworks •Drivers and Challenges  •Opportunities •Market Trends •Competitive Landscape •Recent Developments •Consumer Insights  •Case Studies •Strategic Recommendations •AppendixMOBILE ENGAGEMENT AND PROMOTIONAL SERVICES MARKET IN INDIA 2013.PPT 3
  • Global Mobile Ad Servings  SAMPLE  Americas Europe Africa Asia Pacific  Region Ads Served Region Ads Served Region Ads Served Region Ads ServedUnited States  UK  South Africa India Mexico France  Kenya  IndonesiaXxx Xxx Xxx Xxx Xxx Xxx Xxx XxxXxx Xxx Xxx Xxx Xxx Xxx Xxx XxxTotal Xxx Xxx Xxx XxxNote: The demarcations of the regions on the map is indicative   Data taken as on Nov 2012 MOBILE ENGAGEMENT AND PROMOTIONAL SERVICES MARKET IN INDIA 2013.PPT 4
  • India Mobile Ad Serving ScenarioMobile Ad Serving India – Overview  SAMPLE  Demographics – Age Distribution (2011) Steady rise in mobile phone uptake and rise in demand  for mobile content has positioned India amongst top  7% countries when it comes to mobile Ad servings  19% India’s share in global   Under xx mobile Ad servings as   Xx‐xx on Nov 2012 74% Above xxMobile Ad Servings India – Key Drivers  Demographics – Gender Split (2011) Cap on SMS and USSD marketing by the  Government of India  15% Falling data rates and increasing mobile internet  usage  Increased reach and better service delivery by  Abc 85% telecom operators  Def MOBILE ENGAGEMENT AND PROMOTIONAL SERVICES MARKET IN INDIA 2013.PPT 5
  • Mobile Ad Market in India  SAMPLE  Mobile Ad Market India – Size & Growth INR bn d c Xyz% b a 0 2011 2012* 2013e 2014e 2015e 2016e Mobile Ad Type Share Split ‐ 2012 Mobile Ad Type Revenue Split ‐ 2012 0.0 0.2 0.4 0.6 0.8 1.0 1.2 1.4 1.6 1.8 6% INR bn 2012 X Y Z XYZ 22% X Type X Type 72% Y Type Y Type Z Type Z Type*Data taken for the year 2012 are as on Sep, 2012 MOBILE ENGAGEMENT AND PROMOTIONAL SERVICES MARKET IN INDIA 2013.PPT 6
  • SAMPLE Location Based Services Market in India  LBS Market India – Size & Growth INR bn C B Xyz % A 0 2011 2012 2013e 2014e 2015e 2016e Popular Location Based Services & Providers ‐ India Services Service Providers Information services BookMyShow, Getit, The Times of India app Navigation, point of interest & city guide MapmyIndia, Localbeat for India, Sygic GPS Navigation Public services Medical and police services Charging services Canvas LES Assets management Polaris Wireless LBS services Traffic monitoring Sabka Traffic, Ericsson’s LBS services Mobile yellow pages Justdial, Zomato Location based advertising AdNear, LocationPoint MOBILE ENGAGEMENT AND PROMOTIONAL SERVICES MARKET IN INDIA 2013.PPT 7
  • Mobile engagement market spending is expected to grow to  SAMPLE more than 6 times its present value by 2016M‐Engagement Market Overview ‐ India • Mobile engagement or m‐engagement market in India was valued over INR xxx mn as in Oct 2012 • Share of m‐Engagement in the total mobile ad spending will be around yyy% in 2016, up from nearly zzz% in 2012 Market Potential of m‐Engagement – Market Spending INR mn f e d Xyz% c b a 0 2012 2013e 2014e 2015e 2016e • Nearly xxx% of the total internet users in India use mobile as primary device to access the World Wide Web • Large mobile users’ base in the country and burgeoning adoption of the same in the rural areas make m‐ engagement more efficient than other channels of consumer engagement • Infotainment is the prime m‐engagement category largely due to better user response MOBILE ENGAGEMENT AND PROMOTIONAL SERVICES MARKET IN INDIA 2013.PPT 8
  • Nearly half of all the companies which discovered m‐ SAMPLE engagement services found so via search enginesSources of m‐Engagement Platform Selection (2011‐12) % e Search Engine d Telecalling c Third‐Party Reference Commercial SMS b Online Advertisement a Commercial E‐mail 0 Others Note: Base – Total number of companies which found m‐Engagement platform • Enterprises of all form and size use multiple means or sources to discover m‐engagement services and its delivery  platforms • Search engine has been the prime source of platform discovery and selection • Although telephonic discovery stood second, over the years it has been falling steadily whereas usage trend of  email as a source of m‐engagement platform accelerated • Other sources of m‐engagement platform discovery includes call center, business conference and promotional  offers or trial offers MOBILE ENGAGEMENT AND PROMOTIONAL SERVICES MARKET IN INDIA 2013.PPT 9
  • Large number of users are discovering m‐engagement  SAMPLE platforms via search engines and mobile devices M‐Engagement Platform Discovery via Search Engine Unique Users b Xyz% a 0 Jan‐Mar 2011 Apr‐Jun 2011 Jul‐Sep 2011 Oct‐Dec 2011 Jan‐Mar 2012 Apr‐Jun 2012 M‐Engagement Platform Discovery via Mobile Devices Unique Users b a Xyz% 0 Jan‐Mar 2011 Apr‐Jun 2011 Jul‐Sep 2011 Oct‐Dec 2011 Jan‐Mar 2012 Apr‐Jun 2012 • Unique users who found m‐engagement platform via search engine more than doubled between quarter‐ ending Mar 2011 and quarter‐ending Jun 2012 • Number of unique users who found m‐engagement platform via mobile devices increased to around four  times during the same time • Quarterly addition of unique users discovering m‐engagement platform via mobile devices project growing  trend of awareness MOBILE ENGAGEMENT AND PROMOTIONAL SERVICES MARKET IN INDIA 2013.PPT 10
  • Mobile applications are one of the most promising delivery Mobile Application Usage ‐ India SAMPLE medium for interactive mobile contents and media in India Smartphone App – Maximum Downloads•Mobile application usage in India is witnessing  0 a b c d e f g h i a speedy growth %  Lower data subscription tariffs and increasing  Music awareness amongst people is boosting the market   Social Networking•Some of the major trends in the Indian market Business   AA% of smartphone users feel that mobile  Photo/ applications assist them in their lives Personalization – A1% use it at home Games – B4% use it during travel – C0% use it at work Smartphone App – Highest Activity / Usage  AA% of smartphone users in India have an  average 30 apps in their phone 0 a b c d e f g h – A0% use most of the applications Social  % – B4% use all applications Networking – C3% use non of the applications Music  AA% users access the mobile apps often while  Business BB% of the users access the apps once in two or  three weeks Utilities  AA% use mobile apps at home while BB% users  Games` access the apps while at work   AA% of the app users download free apps from  • Business‐focused apps like email and expense management apps  online stores such as the Ovi store, Google Play  have rapidly gained popularity  in India and Apple App Store • 36% of all smartphone owners in India belong to the 18 to 29  years age group, while 1A% fall in the 30 to 49 years age group MOBILE ENGAGEMENT AND PROMOTIONAL SERVICES MARKET IN INDIA 2013.PPT 11
  • SAMPLE Social Media Domain – Brimming with Opportunities (2/2)Social networking websites have become the one‐stop platform for players when it comes to targeting  end‐consumers across age groups in India Average Time Spent on Social Networking Websites – Age wise (2011)bn minutes c b a 0 15‐24 25‐34 35‐44 45‐54 55+ 39.2% 40.0% 60.8% 60.0% 38.5% 40.1% 41.9% 61.5% 59.9% 58.1% abc def MOBILE ENGAGEMENT AND PROMOTIONAL SERVICES MARKET IN INDIA 2013.PPT 12
  • Company Information SAMPLE Public: Domestic Company – Geodesic Ltd. (1/3) Offices and Centres – India Corporate AddressTel No.Fax No.WebsiteYear of IncorporationTicker SymbolStock Exchange Mumbai   Head OfficeProducts and ServicesCategory Products/Services Key People Name DesignationService Note: The list of products and services is not exhaustive MOBILE ENGAGEMENT AND PROMOTIONAL SERVICES MARKET IN INDIA 2013.PPT 13
  • Public: Domestic Company – Geodesic Ltd. (2/3)Financial Snapshot SAMPLE  Key Ratios Revenue Total Income Net Profit/Loss Profit Particulars  y‐o‐y change  2011 2010 2009 2008 INR mn INR mn (2011‐10) Profitability Ratios10000 6735.6 8927.4 3000 6490.4 Operating Margin ‐2.99 35.05% 38.03% 47.29% 49.95% 2000 Net Margin ‐3.81 30.66% 34.47% 39.25% 45.23% 3286.15000 Profit Before Tax Margin ‐2.07 31.01% 33.08% 38.38% 49.98% 1000 Return on Equity ‐0.50 23.82% 24.33% 38.05% 31.21% Return on Capital Employed 1.34 17.73% 16.39% 23.84% 16.70% 0 0 Return on Working Capital 0.41 18.62% 18.21% 24.31% 19.18% 2008 2009 2010 2011 Return on Assets ‐0.53 12.87% 13.40% 18.29% 14.25%Financial Summary  Return on Fixed Assets 156.69 296.80% 140.10% 232.55% 173.54% Cost Ratios• The company incurred a net profit of INR 2,737.19 mn in FY 2011, as  Operating costs (% of Sales) 7.62 17.84% 10.22% 16.89% 16.51% compared to net profit of INR 2,237.01 mn in FY 2010 Administration costs (% of  ‐1.24 11.68% 12.93% 8.55% 5.13%• The company reported total income of  INR 8,927.40 mn in FY 2011,  Sales) registering an increes of 37.55 per cent over FY 2010 Interest costs (% of Sales) ‐1.67 4.27% 5.93% 6.09% 2.32% Liquidity Ratios• The company earned an operating margin of 35.05 per cent in FY  Current Ratio ‐40.67% 5.05 8.52 10.97 13.98 2011, a decrease of 2.99 percentage points over FY 2010 Cash Ratio 1.02% 3.54 3.51 5.06 11.04• The company reported debt to equity ratio of 0.85 in FY 2011, a  Leverage Ratios decrease of 4.39 per cent over FY 2010 Debt to Equity Ratio 4.39% 0.85 0.82 1.08 1.19 Debt to Capital RatioKey Financial Performance Indicators ‐10.53% 0.35 0.39 0.48 0.52 Interest Coverage Ratio 28.66% 8.40 6.53 8.02 22.36 Indicators Value (dd/mm/2013) Efficiency Ratios Market Capitalization (INR bn) 2177.4 Fixed Asset Turnover 137.15% 9.47 3.99 5.74 3.69 Total Enterprise Value (INR bn) Asset Turnover 7.52% 0.41 0.38 0.45 0.30 1870.1 Current Asset Turnover 4.02% 0.48 0.46 0.55 0.38 EPS (INR) 16.82 Working Capital Turnover 14.45% 0.59 0.52 0.60 0.41 PE Ratio (Absolute) 1.33 Capital Employed Turnover 9.64% 0.76 0.69 0.94 0.66 Improved Decline MOBILE ENGAGEMENT AND PROMOTIONAL SERVICES MARKET IN INDIA 2013.PPT 14
  • Key Business Segments SAMPLE Public: Domestic Company – Geodesic Ltd. (3/3) Key Geographic Segments abc abc xyz100% Company filed revenue  100% 2% 2% 3% 4% under single  business  segment50% 100% 50% 96% 98% 98% 97% 0% 0% 2011 2008 2009 2010 2011Key InformationDescription  DetailsOverviewExtended Product Portfolio MOBILE ENGAGEMENT AND PROMOTIONAL SERVICES MARKET IN INDIA 2013.PPT 15
  • Company Information SAMPLE Private: Domestic Company – ACL Mobile Ltd. (1/3) Offices and Centres – India Corporate AddressTel No.Fax No.Website NoidaYear of Incorporation Head OfficeProducts and ServicesCategory Products/Services Key People Name DesignationService MOBILE ENGAGEMENT AND PROMOTIONAL SERVICES MARKET IN INDIA 2013.PPT 16
  • Financial Snapshot SAMPLE  Private: Domestic Company – ACL Mobile Ltd. (2/3) Key Ratios y‐o‐y change  Revenue Profit Particulars  2010 2009 2008 2007 Revenue (2010‐09) INR mn INR mn  Profitability Ratios Profit / Loss 684,310.5700,000 80,000 Operating Margin ‐4.41 36.02% 40.43% 13.07% 42.09% 583,550.5600,000 60,000 Net Margin ‐2.53 8.53% 11.06% ‐12.88% ‐8.32%500,000 461,555.3 40,000 Profit Before Tax Margin ‐9.15 10.22% 19.37% ‐19.05% ‐6.58%400,000 20,000 Return on Equity ‐5.45 10.56% 16.00% ‐12.64% ‐12.11% 290,525.1 Return on Capital Employed ‐22.22 60.59% 82.82% 17.97% 55.89%300,000 0 Return on Working Capital ‐2.71 26.40% 29.11% ‐47.59% ‐31.94%200,000 ‐20,000 Return on Assets ‐5.70 10.24% 15.94% ‐12.63% ‐8.36%100,000 ‐40,000 Return on Fixed Assets ‐40.98 60.09% 101.07% ‐83.15% ‐45.35% 0 ‐60,000 Cost Ratios 2007 2008 2009 2010 Operating costs (% of Sales) 5.66 62.71% 57.05% 86.70% 57.88% Administration costs (% of  6.96 28.30% 21.34% 31.10% 12.63% Financial Summary  Sales) Interest costs (% of Sales) 0.00 0.11% 0.11% 0.82% 1.94%• The company incurred a net profit of INR 49,770.5 mn in  Liquidity Ratios Current Ratio ‐17.28% 2.36 2.85 1.92 2.08 FY 2010, as compared to net profit of INR 75,668.5 mn in  Cash Ratio 50.15% 1.56 1.04 0.64 0.18 FY 2009 Leverage Ratios Debt to Equity Ratio N.A. 0.01 N.A. N.A. 0.43• The company reported total income of  INR 583,550.5 mn  Debt to Capital Ratio 149.73% 0.01 N.A. N.A. 0.30 in FY 2010, registering a decrease of 14.7 per cent over FY  Interest Coverage Ratio ‐12.44% 333.61 381.02 16.20 21.72 2009 Efficiency Ratios Fixed Asset Turnover ‐20.90% 6.81 8.60 6.34 5.45• The company earned an operating margin of 36.02 per  Asset Turnover ‐14.51% 1.16 1.36 0.96 1.00 cent in FY 2010, a decrease of 4.41 percentage points  Current Asset Turnover 7.02% 1.72 1.61 1.74 1.99 over FY 2009 Working Capital Turnover 20.66% 2.99 2.48 3.63 3.84 Capital Employed Turnover ‐12.24% 1.20 1.36 0.96 1.45 Improved Decline MOBILE ENGAGEMENT AND PROMOTIONAL SERVICES MARKET IN INDIA 2013.PPT 17
  • SAMPLE Private: Domestic Company – ACL Mobile Ltd. (3/3)Key InformationDescription  DetailsOverviewExtended Product Portfolio MOBILE ENGAGEMENT AND PROMOTIONAL SERVICES MARKET IN INDIA 2013.PPT 18
  • Case Study xx Client Organization SAMPLE  Industry  xxx yyy Business Situation • Re‐vamp lead generation process and effectively connect with target audience  • Mainly focus on urban India and leverage the high mobile density Strategy Adopted • xxx Outcome • xxx MOBILE ENGAGEMENT AND PROMOTIONAL SERVICES MARKET IN INDIA 2013.PPT 19
  • Thank you for the attentionThe Mobile Engagement and Promotional Services – India 2013 report is a part of Netscribes’Telecom Series.For more detailed information or customized research requirements please contact:Phone: +91 33 4027 6214 / 6215E‐Mail: info@netscribes.comFollow us on:About NetscribesNetscribes is a knowledge‐consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content‐management services, and knowledge‐software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one‐stop shop designed to fulfil clients’ profitability and growth objectives.Disclaimer: This report is published for general information only. Although high standards have been used in the preparation of this report,Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes. and prior permission is required for guidelines on reproduction. MOBILE ENGAGEMENT AND PROMOTIONAL SERVICES MARKET IN INDIA 2013.PPT 20