Market Research Report : Bottled water market in india 2013

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Abstract :
Netscribes’ latest market research report titled Bottled Water Market in India 2013 covers a wide spectrum of concerns with regard to the bottled water industry and identifies several factors impacting the sale of bottled water in India. The shortage of safe drinking water around the world, especially in the third world countries, has opened up new avenues of opportunity for the bottled water industry. Bottled water is drinking water that has been treated to make it clean and packaged in plastic or glass bottles meant for sale. Bottled water industry caters to one of the most thriving markets within the country. Right from the year 1995, the bottled water industry has witnessed healthy growth in terms of the number of licensed units and market size. The consumption of smaller bottled water units of 500 ml capacity has increased by around 140% perceptibly. The 20-liter bulk water jars have found phenomenal acceptance in households and at workplaces. Due to the growing market size, one can expect a substantial increase in employment opportunities within the bottled water segment in the near future.
The bottled water industry is also witnessing rapid global market growth owing to rising health concerns of the ever-increasing population. India is a country that has witnessed one of the fastest rates of growth in Asia, at more than 20% per annum. Identification of product innovation opportunities by key players has also led to a surge in demand for bottled water. The extensive use of advanced technology in water purification methods is yet another move of strategic importance. The report also identifies a few pain points in the industry that include spurious product differentiation and low rural penetration. The Bureau of Indian Standards has formulated the following standards which provide quality norms for packaged water – IS 14543:2004 Packaged drinking water (other than natural mineral water) (First Revision) and IS 13428: 2005 Packaged natural mineral water (Second Revision).

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Market Research Report : Bottled water market in india 2013

  1. 1. Bottled Water Market – India September 2013
  2. 2. 2 SAMPLEExecutive Summary Market Drivers & Challenges Competitive Landscape Drivers  Growth in urbanization and population  Increasing level of health awareness  Bottled water is a rapidly growing and competitive market segment  Rise in income and consumption  Influx of foreign tourists  Water shortage Trends Challenges  Spurious brands have flooded the bottled water market  Low penetration in rural markets  Possible threat from litigation and public campaigns  Brand and category differentiation  Increasing use of water purifiers Key Players Company A Company B Company C Company D Company E Company F  New entrants from other sectors results in an increase in the number of brands  Wide range of packaging formats to target a diverse group of consumers  Bottled water brands are trying to capture market share abroad  Bottled water industry is one of the growing sectors in India that has attracted a number of players  Growing health consciousness among consumers and changing life styles have made bottled water an essential part of the monthly household expenditure list of Indian consumers BOTTLED WATER MARKET IN INDIA 2013.PPT  Flavored drinking water is a top end innovation within the bottled water segment in India  Brand building to give momentum to brand differentiation by consumers  Institutions continue to be an important channel to reach out to the core masses
  3. 3. 3BOTTLED WATER MARKET IN INDIA 2013.PPT •Macro Economic Indicators •Introduction •Market Overview •Distribution Channel •Export & Import •Drivers & Challenges •Government Regulations •Key Trends •Competitive Landscape •Recent Developments •Strategic Insights •Appendix
  4. 4. 4 SAMPLE Economic Indicators (2/3) Gross Fiscal Deficit: Monthly Exchange Rate: Monthly INR bn Month-- x6 Month-- x5 Month-- x4 Month-- x3 Month-- x2 Month-- x1 USD/INR Month 20-- y6 Month 20-- y5 Month 20-- y4 Month 20-- y3 Month 20-- y2 Month 20-- y1 BOTTLED WATER MARKET IN INDIA 2013.PPT
  5. 5. 5 SAMPLE Bottled water is one of the fastest growing industrial sectors in India that has caught the attention of marketers • Point 1 • Point 2 • Point 3 • Point 4 INR bn X 20--e x6 20--e x5 20--e x4 20--e x3 20--e x2 20-- x1 BOTTLED WATER MARKET IN INDIA 2013.PPT Bottled Water – Market Size & Growth Bottled Water Market – Overview
  6. 6. 6 SAMPLE After successfully capturing urban markets, the players are now keen to establish a foothold in rural India x2% x1% X2 X1 y2% y1% Y2 Y1 •Point 1 •Point 2 •Point 3 BOTTLED WATER MARKET IN INDIA 2013.PPT Market Segmentation – Structure wise(20--) Market Segmentation – Region wise(20--)
  7. 7. 7 SAMPLE Observation z% y% x% Bottled Water Market – Segmentation (20--) •Point 1 •Point 2 B A C BOTTLED WATER MARKET IN INDIA 2013.PPT Segments Brand Coverage Price Range Segment 1 Brand Coverage 1 Price Range 1 Segment 2 Brand Coverage 2 Price Range 2 Segment 3 Brand Coverage 3 Price Range 3 Key players are inevitably present in all the major segments of the bottled water market in India Market Consolidation
  8. 8. 8 SAMPLECommodity Wise Exports: Volume Exports – Value and Volume Terms (1/2) Commodity Wise Exports: Value INR mn X 20-- x4 20-- x3 20-- x2 20-- x1 ‘000 ltr Y 20-- y4 20-- y3 20-- y2 20-- y1 •Point 1 •Point 2 •Point 3 •Point 1 •Point 2 •Point 3 BOTTLED WATER MARKET IN INDIA 2013.PPT Note: HS code – A – Mineral Water
  9. 9. 9 Exports – Value and Volume Terms (2/2) Exports: Country Wise Segmentation (Value) 20-- – 20--20-- – 20-- 20-- – 20--20-- – 20-- a7% a6% a5% a4% a3% a2% a1% G1 F1 E1 D1 C1 B1 A1 Exports: Country Wise Segmentation (Volume) b7% b6% b5% b4% b3% b2% b1% G2 F2 E2 D2 C2 B2 A2 c7%c6% c5%c4% c3% c2% c1% G3 F3 E3 D3 C3 B3 A3 d7% d6% d5% d4% d3%d2% d1% G4 F4 E4 D4 C4 B4 A4 BOTTLED WATER MARKET IN INDIA 2013.PPT Note: HS code – A – Mineral Water
  10. 10. 10 SAMPLE Drivers & Challenges Drivers Growth in urbanization and population Increasing level of health awareness Bottled water is a rapidly growing and competitive market segment Rise in income and consumption Influx of foreign tourists Water shortage Challenges Spurious brands have flooded the bottled water market Low penetration in rural markets Possible threat from litigation and public campaigns Brand and category differentiation Increasing use of water purifiers BOTTLED WATER MARKET IN INDIA 2013.PPT
  11. 11. 11 SAMPLE Urban population shows greater inclination towards purchase of bottled water • Finding 1 • Finding 2 • Finding 3 Impact Growing Population & Urbanization bn y4% 20--e z4 x4% 20--e z3 x3% y3% 20--20-- z2 x2% y2% z1 x1% y1% Rural PopulationUrban Population. BOTTLED WATER MARKET IN INDIA 2013.PPT Growth in urbanization and population Observation
  12. 12. 12 Increasing use of water purifiers and their low costs have created a threat to the sale of packaged drinking water •Finding 1 •Finding 2 •Finding 3 •Finding 4 BOTTLED WATER MARKET IN INDIA 2013.PPT Water Purifiers – Growth (Value) INR bn X 20--e x5 20--e x4 20--e x3 20-- x2 20-- x1 mn units y5Y 20--e20--e y4 20--e y3 20-- y2 20-- y1 Water Purifiers – Growth (Volume) ImpactIncreasing use of water purifiers SAMPLE
  13. 13. 13 SAMPLEKey trends ` Flavored drinking water is a top end innovation within the bottled water segment in India Brand building to give momentum to brand differentiation by consumers Bottled water brands are trying to capture market share abroad New entrants from other sectors results in an increase in the number of brands Institutions continue to be an important channel to reach out to the core masses Trends Wide range of packaging formats to target a diverse group of consumers BOTTLED WATER MARKET IN INDIA 2013.PPT
  14. 14. 14 Flavored bottled drinking water is an important value addition to satisfy growing needs of consumers Flavored drinking water is a top end innovation within the bottled water segment in India •Finding 1 •Finding 2 •Finding 3  Finding 1  Finding 2  Finding 3 Major competitors •Brand 1 •Brand 2 •Brand 3 •Brand 4 BOTTLED WATER MARKET IN INDIA 2013.PPT
  15. 15. 15 SAMPLEPorter’s Five Forces Analysis Competitive Rivalry • Description Bargaining Power of Suppliers • Description Bargaining Power of Buyers • Description Threat of Substitutes • Description Threat of New Entrants • Description Impact Medium to high Impact High Impact low Impact High Impact High BOTTLED WATER MARKET IN INDIA 2013.PPT
  16. 16. 16 SAMPLE Key People Products and Services Company Information Offices and Centres – India India Head Office Address 1 Tel No. +xx-yy-zzzzzzzz Website www.xxx.com Year of Incorporation 19-- Name Designation Person 1 CEO Person 2 Managing Director India Head Office Category Products/Services Product Product 1 Mumbai BOTTLED WATER MARKET IN INDIA 2013.PPT Public : Domestic Company – Company A (1/5)
  17. 17. 17 SAMPLEFinancial Snapshot Key Ratios Financial Summary • The company incurred a net profit of INR x4 mn in FY 20--, as compared to net Loss x3 of INR mn in FY 20— • The company reported total income of INR y4 mn in FY 20--, registering an increase of x% over FY 20-- • The company earned an operating margin of z1% in FY 20--, an increase of z2 percentage points over FY 20-- • The company reported a current ratio of r1 in FY 20-- as compared to a current ratio of r2 in FY 20-- Key Financial Performance Indicators Indicators Value (--/--/20--) Market Capitalization (INR mn) f1 Total Enterprise Value (INR mn) f2 EPS (INR) f3 PE Ratio (Abs) f4 Net Profit/LossTotal Income 0 100 200 300 -150 -100 -50 0 50 INR mnINR mn 20-- y4 x4 20-- y3 x3 20-- y2 x2245.3 20-- y1 x1 Public : Domestic Company – Company A (2/5) BOTTLED WATER MARKET IN INDIA 2013.PPT Particulars y-o-y change (20-----) 20-- 20-- 20-- 20-- Profitability Ratios Operating Margin - - - - - Net Margin - - - - - Profit Before Tax Margin - - - - - Return on Equity - - - - - Return on Capital Employed - - - - - Return on Working Capital - - - - - Return on Assets - - - - - Return on Fixed Assets - - - - - Cost Ratios - - - - - Operating costs (% of Sales) - - - - - Administration costs (% of Sales) - - - - - Interest costs (% of Sales) - - - - - Liquidity Ratios - - - - - Current Ratio - - - - - Cash Ratio - - - - - Leverage Ratios - - - - - Debt to Equity Ratio - - - - - Debt to Capital Ratio - - - - - Interest Coverage Ratio - - - - - Efficiency Ratios - - - - - Fixed Asset Turnover - - - - - Asset Turnover - - - - - Current Asset Turnover - - - - - Working Capital Turnover - - - - - Capital Employed Turnover - - - - - Improved Decline
  18. 18. 18 SAMPLE Public : Domestic Company – Company A (3/5) Key Business Segments Key Geographic Segments x1% 20-- 20-- x2% India Business Highlights (1/2) Description News Overview • Company Description yy Mineral Water BOTTLED WATER MARKET IN INDIA 2013.PPT xx Note: HACCP – Hazard analysis and critical control points; BIS – Bureau of Indian Standards; ISI – Indian Standards Institute
  19. 19. 19 SAMPLE Business Highlights Description Details Overview • Company Description Bottled Water • Bottled Water Description BOTTLED WATER MARKET IN INDIA 2013.PPT Public : Domestic Company – Company A (4/5)
  20. 20. 20 SAMPLEPublic : Domestic Company – Company A (5/5) •Strength 1 •Strength 2 •Strength 3 •Strength 4 •Weakness 1 •Weakness 2 •Weakness 3 •Threat 1 •Threat 2 •Threat 3 •Threat 4 •Threat 5 •Opportunity 1 •Opportunity 2 •Opportunity 3 TO WS BOTTLED WATER MARKET IN INDIA 2013.PPT
  21. 21. 21 SAMPLEKey Ratios of 3 Major Companies – Operational Basis (FY 20--) (1/3) Competitive Benchmarking (1/3) Company C y3 x3 Company B y2 x2 Company A y1 % x1 Net MarginOperating Margin BOTTLED WATER MARKET IN INDIA 2013.PPT • Point 1 • Point 2
  22. 22. 22 Key People Products and Services Company Information Offices and Centres – India India Head Office Address 1 Tel No. +xx-yy-zzzzzzzz Website www.yyy.com Year of Incorporation 19-- Name Designation Person 1 Chairman and Managing Director Person 2 Director Person 3 Director Category Products/Services Products Product 1 Product 2 Product 3 Product 4 BOTTLED WATER MARKET IN INDIA 2013.PPT Head Office Mumbai Private : Domestic Company – Company B (1/5)
  23. 23. 23 SAMPLE Private : Domestic Company – Company B (2/5) Shareholders of the Company as on --/--/20-- Ownership Structure Name No. of Shares held A - B - C - Total - x3%x2% 20--20-- x1% 20-- Directors or relatives of directors Ownership structure corresponds to Date of AGM: --/--/20--, --/--/20-- and --/--/20-- BOTTLED WATER MARKET IN INDIA 2013.PPT
  24. 24. 24 SAMPLEFinancial Snapshot Key Ratios Financial Summary • Company incurred a net profit of INR x2 mn in FY 20--, as compared to net profit of INR x1 mn in FY 20-- • It reported total Income of INR y2 mn in FY 20--, registering an increase of y% over FY 20-- • It earned an operating margin of z1% in FY 20--, an increase of z percentage points over FY 20-- • The company reported debt to equity ratio of r1% in FY 20--, an increase of r% over FY 20-- Improved Decline Profit / Loss Total Income Profit INR mn Total Income INR mn 20-- y2 x2 20-- y1 x1 Private: Domestic Company – Company B (3/5) Particulars y-o-y change (20-----) 20-- 20-- 20-- 20-- Profitability Ratios Operating Margin - - - - - Net Margin - - - - - Profit Before Tax Margin - - - - - Return on Equity - - - - - Return on Capital Employed - - - - - Return on Working Capital - - - - - Return on Assets - - - - - Return on Fixed Assets - - - - - Cost Ratios - - - - - Operating costs (% of Sales) - - - - - Administration costs (% of Sales) - - - - - Interest costs (% of Sales) - - - - - Liquidity Ratios - - - - - Current Ratio - - - - - Cash Ratio - - - - - Leverage Ratios - - - - - Debt to Equity Ratio - - - - - Debt to Capital Ratio - - - - - Interest Coverage Ratio - - - - - Efficiency Ratios - - - - - Fixed Asset Turnover - - - - - Asset Turnover - - - - - Current Asset Turnover - - - - - Working Capital Turnover - - - - - Capital Employed Turnover - - - - - BOTTLED WATER MARKET IN INDIA 2013.PPT
  25. 25. 25 SAMPLE Description Details Overview • Company Description. Bottled Water • Bottled Water Description BOTTLED WATER MARKET IN INDIA 2013.PPT Business Highlights Private : Domestic Company – Company B (4/5)
  26. 26. 26 SAMPLEPrivate : Domestic Company – Company B (5/5) •Strength 1 •Strength 2 •Strength 3 •Strength 4 •Weakness 1 •Weakness 2 •Threat 1 •Threat 2 •Threat 3 •Threat 4 •Opportunity 1 •Opportunity 2 •Opportunity 3 TO WS BOTTLED WATER MARKET IN INDIA 2013.PPT
  27. 27. 27 Strategic Recommendations Recommendation 1 • Point 1 • Point 2 Recommendation 2 • Point 1 Recommendation 3 • Point 1 • Point 2 Recommendation 4 • Point 1 • Point 2 BOTTLED WATER MARKET IN INDIA 2013.PPT
  28. 28. 28 Thank you for the attention About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. The Bottled Water Market – India report is part of Research on India’s Food & Beverage Industry Series. For more detailed information or customized research requirements please contact: Disclaimer: This report is published for general information only. Although high standards have been used in the preparation, “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes and prior permission is required for guidelines on reproduction. Follow us on: Phone: +91 22 4098 7600 E-Mail: info@netscribes.com BOTTLED WATER MARKET IN INDIA 2013.PPT

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