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Market Research Report : Local Search Market in India 2010
 

Market Research Report : Local Search Market in India 2010

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For the complete report, get in touch with us at: info@netscribes.com ...

For the complete report, get in touch with us at: info@netscribes.com

The Local Search Market is evolving to reach new heights of growth; it is expected to boom substantially in the near future as local searches constitute 30% of the total web searches. This may be attributed to the increasing interest of people searching for local information using mobile phones and Internet instead of print directories.

An insight into the growth in this sector may be attributed mainly to the proliferation of internet and extensive use by young population, increasing mobile Internet usage, and the profits earned by small and local business owners. The key challenges faced are the search engines acting as default sites for local information search, lack of awareness and language barriers, and building apt database around local content. The report notes the major trends as an increase in PE/VC investments, local web directories moving towards mobile platform and providing additional services to the users.

The competitive landscape identifies the major multi-city online directories in the market; with a brief business description on each and also highlights the existence of the single city based online directories. The report gives a brief on the key developments of the sector.

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    Market Research Report : Local Search Market in India 2010 Market Research Report : Local Search Market in India 2010 Presentation Transcript

    • Local Search Market - India March 2010
    • Executive Summary Search engine marketing valued at USD XX mn in 20--; Expected to reach USD YY mn in 20-- Market Local web searches constitutes y% of the total web searches Search market is evolving to automated voice based search from online search directories Drivers: Challenges: – Proliferation of Internet and extensive – Search engines acting as default LE use by young population sites for local information search Drivers & P – Increasing mobile Internet usage – Lack of awareness and language Challenges – Profitable for small and local barriers businesses SAM Increase in PE/VC investments Local web directories moving towards mobile platform – Building database covering local content Trends Providing additional services to the users Some of the leading players in the local and city based search market: Multi City Focus: Online directories which concentrate on a number of cities Single City Focus: Online directories which concentrate only on a particular city Multi-city Focus Single City Focus Competition •Company 1 •Company 4 •Company 2 •Company 5 •Company 3 •Company 6 LOCAL SEARCH MARKET IN INDIA 2010.PPT 2
    • •Market Overview •Business/Revenue Model •Drivers & Challenges •Trends •Competition •Key Developments LOCAL SEARCH MARKET IN INDIA 2010.PPT 3
    • Local search has evolved from word of mouth to professional phone, web and voice-based search services Automated Voice Based Search Mobile Search Online Directories Automated voice- Advent of phone- based search system based that process a user information query without services SMS/WAP/mobile Justdial was the first manual intervention Word of portals for to launch web-based eliminating the need information on-the- Mouth/Print search directory go to enter text queries Directories • With increasing complementing its telephone phone-based info ownership, phone- support •Most people relied based information on friends and support through relatives for local call-centers information become •After a few years, increasingly print directories popular and local city guides emerged as another mode of getting local information Source: LOCAL SEARCH MARKET IN INDIA 2010.PPT 4
    • Local search market is expected to grow rapidly as the service is becoming increasingly popular Market - Overview Indian Search Engine Market Revenue • Online local search involves the use of localized USD mn portals that allow users to search for geographically- Y 600 constrained results from a database of local listings a% • Major players have multi-channel access including 400 LE phone, web, mobile portals • Convenience, comprehensive databases, and high 200 P X penetration of mobiles driving the market revenue 0 M • Revenue, predominantly generated from advertising, 2008 2015e SA is on the rise and expected to accelerate India Search Market Overview Total Web Searches in India Searches (mn) M1 Local Information b% Unique Searchers ‘000 M2 Searches Per Searcher M3 c% Other Information Source: LOCAL SEARCH MARKET IN INDIA 2010.PPT 5
    • Drivers & Challenges Challenges Search engines acting as default sites for local information search Lack of awareness and language Drivers barriers Proliferation of Internet and extensive Building database around local use by young population content Increasing mobile Internet usage Profitable for small and local businesses LOCAL SEARCH MARKET IN INDIA 2010.PPT 6
    • Trends - Summary Increase in PE/VC investments Trends Local web directories Providing additional moving towards mobile services to the users platform LOCAL SEARCH MARKET IN INDIA 2010.PPT 7
    • Online local search market becoming crowded as new players are entering this space Competition - Overview Total Unique Users (April 2009) •Many new start-ups have ventured into local Total UU’ 000 search space as the market witness Company A a tremendous traction and growth •In order to increase database listings and Company B b LE attract more users, all the online web Company C c directories have the option of free listings •Leading players in the market include company A, Company B and Company C MP Company D Company E e d SA Preference of Search Sites Pages Viewed by Users (April 2009) PV (mn) Company F Company E w% Company A f Company D v% u% Company B g Company C z% x% Company A Company C h Company D i y% Company B Company E j Source: LOCAL SEARCH MARKET IN INDIA 2010.PPT 8
    • Major Players (1/3) Company Business Description Company A • Four Interactive launched company A in Aug 20-- in Bangalore • It has coverage across X cities and delivers consumer-specific local information through multi- platforms (web, mobile and phone) • In Oct 20-- it launched a new micro website along with D • In May 20-- it launched T1 for Yahoo messenger and GTalk Company B • Started in Aug 20-- in Mumbai and provides coverage of over X cities • Company Z acquired Company B in March 20-- for USD x mn • In Jan 20-- it became a content partner of Nokia Ovi • In Dec 20-- it launched a new service by which establishments can be viewed with a 360 degree view of the interiors Company C • Company C was established in 19-- • It initiated the concept of yellow pages and free classifieds paper in India • The directories include yellow pages/buying guides, industrial guide and business listings • It is spread over x cities and searches can be filtered with respect to pincode and street name Source: SAMPLE LOCAL SEARCH MARKET IN INDIA 2010.PPT 9
    • Thank you for the attention The Local Search Market - India report is a part of Research on India’s Media & Entertainment Industry Series. For more detailed information or customized research requirements please contact: Natasha Mehta, CFA Gagan Uppal Phone: +65 8448 0449 Phone: +91 98364 71499 E-Mail: natasha.mehta@netscribes.com E-Mail: gagan.uppal@netscribes.com Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. LOCAL SEARCH MARKET IN INDIA 2010.PPT 10