For the complete report, get in touch with us at : info@netscribes.com "Kangaroo Kids Education Ltd. operates in the pre-school and K-12 segment of the education sector and runs a chain of more than 80 centres across India with international presence as well. The company caters to the educational needs of children from the age group of 10 months to 17.5 years and operates through franchised as well as company owned centres. The company’s major brands include Kangaroo Kids Toddlers’ Club, Kangaroo Kids Pre-schools and Billabong High International Schools. The report begins with the basic facts about the company such as contact details, revenues, competitors, brief history, line of business and geographic reach among others. Business model of the company describes the rationale of how it creates, delivers, and captures value through its services offered. Information about the company’s management side is also provided that details their names, designation, professional experiences, memberships of boards etc. Through SWOT analysis, the report highlights key internal factors that give the company advantage or disadvantage over its peers alongwith key external factors prevailing in the industry that may have favorable or unfavorable impact on the company’s operations. The report also covers the financial analysis of the company including the balance sheet, profit and loss a/c and the key ratios depicting the key financial figures for FY 2007-09. Industry Analysis provides top level understanding of the education sector in India with emphasis on Pre-school and K-12 segments. Market size, growth, key segments, penetration, competition and market segmentation are some of the foremost points covered in the analysis. The competitive landscape identifies key players of the industry drawing comparisons on parameters such as number of centres, geographic reach, franchisee requirements, line of business etc. The company is benchmarked against its main competitors’ key financial ratios in the competitive benchmarking chapter."

1. Kangaroo Kids Education Ltd.
June 2011

2. Contents
Executive Summary
Factsheet
Offices & Centres
Offi &C t
Business Model
Key People
SWOT Analysis
Kangaroo Kids Education Ltd. Expansion Plans
Financial Profile
Financial Profile
Industry Analysis
Competitive Landscape
Competitive Benchmarking
C titi B h ki
Recent News
Appendix
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3. Executive Summary
• Kangaroo Kids Education Ltd. engages in addressing the educational needs of children from the age group of
Company
p y 10 months to 17.5 years
10 th t 17 5
Description • The company runs a successful chain of X centres across India with presence also marked internationally
• It primarily operates in both X as well as Y segment of the education sector wherein it operates through V as
Business Model well as W centres
• The company’s Strength 1 is one of its major strengths however its Weakness 1 can be considered as one of
The company s Strength 1 is one of its major strengths, however its Weakness 1 can be considered as one of
the key areas of concern
SWOT Analysis • The company can reap significant benefits owing to Opportunity 1 while Threat1 can hinder the strategic
initiatives and growth prospects of the organization
• The company generated revenue of INR X mn in the fiscal year (FY) 20‐‐, registering a growth of Y% over the
previous year. Whereas the company reported a net profit of INR X mn in the FY 20‐‐ as compared to a net
loss of INR Y mn in FY 20‐‐
Financial Profile • The financial profile of the company includes the Balance sheet, Profit and Loss a/c and the key ratios
depicting the key financial figures for FY 2009‐08,giving an insight about the company's financial
performance
• Indian education industry is currently estimated to be valued at INR X bn and is broadly divided into
education systems namely, System 1 and System 2
• System 1 includes segments such as X and Y, whereas the System 2 includes key segments such as U, V and
W
Industry Analysis • The pre‐school segment in India is estimated to be valued at INR X mn in 20‐‐ and the market is mainly
The pre school segment in India is estimated to be valued at INR X mn in 20 and the market is mainly
dominated by the unorganized sector
• The K‐12 segment alone accounts for X% of the overall Indian education industry and is expected to grow at
a CAGR of Y% to reach INR Z mn by 20‐‐
• Key competitors for the company can be enlisted as: Competitor 1, Competitor 2 and Competitor 3
Competitive
p
• Competition in the pre‐school industry is increasing steadily with many X chains opening their pre‐schools in
Landscape different regions of the country
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4. Factsheet
Basic Information Brief Description
Industry
y ‐‐‐ ‐‐‐ • Kangaroo Kids Education Ltd. (KKEL) operates a range of ‐‐‐ which
provides children with a conducive environment of study and
• ‐‐‐
learning
• Its institutions include:
Corporate Address ‐‐‐ • Institution 1
‐‐‐ • Institution 2
‐‐‐ • Institution 3
• Institution 4
‐‐‐
• Institution 5
Tel No. ‐‐‐ • Size: Operates around X centres across Y cities in India
Fax No. ‐‐‐ • The company also has international presence in U and V
Website ‐‐‐ • Engaged in:
• Segment 1
Year Founded ‐‐‐ • Segment 2
Ownership ‐‐‐ • Segment 3
• Primarily positioned as a premium brand at an average annual
No. of Employees
No of Employees ‐‐‐ fee of INR X ‐ Y
f f INR X
Revenue ‐‐‐
Fiscal Year End ‐‐‐
Auditor ‐‐‐
Brief History
y
Competitors ‐‐‐
• 20‐‐: KKEL formed a publishing tie up with X to launch Y – which
is a chain of pre‐schools
• 19‐‐: X business was adopted by the company
• 19‐‐: Kangaroo Kids was started with a single pre‐school in
19‐‐: Kangaroo Kids was started with a single pre‐school in
location X, Mumbai with a capacity of Y students
Source:
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5. Offices & Centres – India
A
B
D
C
E Q
I
H F G P
J
K
L
M
N
O
Institution Multiple Centres
Kangaroo Kids Club ‐‐‐ HQ Office
Kangaroo Kids Club
Kangaroo Kids Preschool ‐‐‐‐
Kangaroo Kids Preschool
Billabong High International School ‐‐‐‐ Billabong High International School
Billabong High International School
KITDR ‐‐‐‐ KITDR
Daycare
Source:
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6. Business Model
Kangaroo Kids Education Ltd.
Format 1 Format 2
No. of Centres: X No. of Centres: Y
• ‐‐‐ • ‐‐‐
• ‐‐‐ • ‐‐‐
Prerequisites for Franchising
KKEL works on a format 1 wherein it scouts for Y in the form of X for tie‐ups. It has certain requirements
which can be enlisted as below:
• Requirement 1
• Requirement 2
• Requirement 3
Source:
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7. Key People
Chairperson CEO
Ms. X
Ms. X Mr. Y
Mr. Y
Designation 1, 2 and 3 Designation 1
Age : Y Age : X
Since: Z Since: Y
Professional History •U Professional History •U
•V •V
• W
Others • W
Others •Z
Functional Heads Members of the Advisory Board
A Head ‐ Curriculum A Associated with Aseema, an NGO involved
,
in rehabilitation of street children
B Head ‐ Marketing & Branding and Head ‐
Organizational Development B Former Indian Cricket team captain
C Head – Research C Heads of Unit for Disability Studies &
Integration in University of Melbourne
D Head – Corporate Services
D Working with RMIT College of Business
E Foundation Principal of Acacia College
F Teacher at Billanook College
G Founder of Genesis Film Productions
H Director with Genesis Film Productions
Source:
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8. SWOT
Strengths Weakness
• Strength 1: • Weakness 1:
• Strength 2 :
g
• Strength 3 :
Opportunities Threats
•O
Opportunity 1:
t it 1 • Th t 1
Threat 1:
• Opportunity 2 : • Threat 2:
• Opportunity 3 :
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9. Ratio Analysis
Key Ratios Key Ratio Analysis
• The company’s operating margin X by A basis points y‐o‐y
Particulars
Particulars Y o Y change
Y‐o‐Y change 20
20‐‐ 20
20‐‐ 20
20‐‐
reaching B% in FY20‐‐, the growth could be attributed to UVW
hi %i h h ld b ib d
Profitability Ratios • Debt to equity ratio of the company has A indicating that the
Operating Margin ‐ ‐ ‐ ‐ company is XYZ
Net Margin ‐ ‐ ‐ ‐
Profit Before Tax Margin ‐ ‐ ‐ ‐ • The company’s asset turnover ratio U from X in FY20‐‐ to Y in
Return on Equity ‐ ‐ ‐ ‐ FY20‐‐, indicating UVW
FY20‐‐ indicating UVW
Return on Capital Employed ‐ ‐ ‐ ‐ • The interest coverage ratio B from U in FY20‐‐ to V in FY20‐‐,
Return on Working Capital ‐ ‐ ‐ ‐ denoting the company’s X capability to service its interest
Return on Assets ‐ ‐ ‐ ‐
expenses
Return on Fixed Assets ‐ ‐ ‐ ‐
Cost Ratios
Cost Ratios
Operating costs (% of Sales) ‐ ‐ ‐ ‐
Administration costs (% of Sales) ‐ ‐ ‐ ‐
Interest costs (% of Sales) ‐ ‐ ‐ ‐
Liquidity Ratios Ownership Structure
Current Ratio
C t R ti ‐ ‐ ‐ ‐
Cash Ratio ‐ ‐ ‐ ‐ Total Paid‐up Capital ‐
Leverage Ratios Total Number of shareholders ‐
Debt to Equity Ratio ‐ ‐ ‐ ‐
Debt to Capital Ratio ‐ ‐ ‐ ‐ Share Holding Pattern
Interest Coverage Ratio ‐ ‐ ‐ ‐
Efficiency Ratios V U
Fixed Asset Turnover ‐ ‐ ‐ ‐ V
Asset Turnover ‐ ‐ ‐ ‐
Current Asset Turnover ‐ ‐ ‐ ‐ U
Working Capital Turnover ‐ ‐ ‐ ‐
77%
Capital Employed Turnover ‐ ‐ ‐ ‐
Source: Improved Decline Note: Y‐o‐Y change in Profitability and Cost Ratios is represented in basis points
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10. Industry Analysis
Pre‐school Industry – Overview Size & Growth
• Preschool Market in India is expected to X at a CAGR of Y%
reaching INR Z bn by 20‐‐ INR mn
• Preschools are primarily an urban trend with rapid proliferation 50,000 E
of organized preschool chains in metropolitan cities +U%
• Players are also looking at targeting Tier X and Tier Y cities which is
40,000 D
dominated by the unorganized market
d i db h i d k 30,000
30 000 C
• About X% of the urban children between Y to Z years of age are
20,000 B
enrolled in preschools in India A
10,000
• Preschool is a X market and is attracting investments from many
private players and the penetration levels are expected to Y at a
private players and the penetration levels are expected to Y at a 0
CAGR of Z% between 20‐‐ and 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐
Pre‐school Penetration Market Segmentation
%
Organized
8
H X%
6 G
F
4 E
D
B C
2 A
0 Y%
2008 2009 2010 2011 2012 2013 2014 2015 Unorganized
Source:
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11. Competitive Landscape (4/4)
Competitive Scenario
Company Name
Company Name Company A
Company A Company B
Company B Company C
Company C Company D
Company D Company E
Company E Company F
Company F Company G
Company G Company H
Company H
Basic Information
No. of Pre‐schools ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐
No. of K‐12 Centres ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐
Financial Information
Revenue (INR mn) ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐
Net Profit/loss (INR
‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐
mn)
Geographic Presence (India)
Zone A Medium Medium Medium Medium High NA NA Medium
Zone B Medium Low Medium Low Low NA NA Low
Zone C
Zone C Low Medium Low High Medium NA Low High
Zone D High High High Medium Medium High High High
Franchisee Requirements
Minimum Area (sq ft) ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐
Capital Required (INR
‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐
mn)
Source:
SAMPLE
SAMPLE
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12. Thank you for the attention
Kangaroo Kids Education Ltd. is a part of Netscribes’ Education Company Profile Series.
For
F more d t il d information or customized research requirements please contact:
detailed i f ti t i d h i t l t t
Gaurav Kumar Jitendra Punjabi
Phone: +91 33 4064 6214 Phone: +91 33 4064 6214
E‐Mail: gaurav.kumar@netscribes.com E‐Mail: jitendra.punjabi@netscribes.com
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