Market Research Report : Home Furnishing Market in India 2011


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The home furnishing market in India is driven by growth in the real estate and hospitality sector. Rise in disposable income and willingness to spend on contemporary design and high quality furnishings have increased overall demand for home furnishing products. The home furnishing market is poised to grow gradually.

The report begins with an overview of the textile industry in India including market size and growth. This is followed by an overview of the home furnishing market in India, its size and growth. The major products have been highlighted and are followed by the key manufacturing centers in India. The value chain is also provided which is followed by a section on import and export for the home furnishing products.

An analysis of the drivers explains the factors for growth of the market including growth in real estate sector, growth in hospitality sector, growth in organized retail and growth in disposable income. The key challenges of the market include raw material unavailability and cost, active unorganized market and market potential being restricted to cities. Government regulations are provided followed by a section on the latest trends that govern the market.

The competition section provides a summary of the nature of businesses of the major players. This is followed by brief profiles of these players including their corporate information and business highlights.

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Market Research Report : Home Furnishing Market in India 2011

  1. 1. Home Furnishing Market – India Home Furnishing Market IndiaJuly 2011
  2. 2. Executive Summary  Indian Textile Industries is one of the leading textile industries in the world  Indian Home Furnishing comes under the purview of the Industry 1 Market  Market Size for the home furnishing industry is ~ INR X1 bn in 20‐‐ ‐‐‐  Largely dominated by Product 1 and Product 2  Drivers Challenges – Growth in real estate sector – Raw material unavailability and cost Drivers &  – Growth in hospitality sector p y – Active unorganized market Challenges – Growth in organized retail – Market potential restricted to urban  – Growth in disposable income areas  Kids’ furnishings are on the rise  Usage of blended fabrics Trends   Entry of foreign players  Most of the major players have presence in the retail format in market Major PlayersCompetition Company 1  Company 2 Company 3 Company 4 Company 5 Company 6 HOME FURNISHING MARKET IN INDIA 2011.PPT 2
  3. 3. •Introduction•Market Overview M k tO i•Import‐Export•Drivers & Challenges•Role of Government•Trends •Competition•Key Developments HOME FURNISHING MARKET IN INDIA 2011.PPT 3
  4. 4. Home furnishing market in India has seen strong growth in  recent times Home Furnishing – Overview  Market Size and Growth • Indian home furnishing industry is a sub‐segment of  INR bn the industry 1 in India 250 x% S • Furnishing and interiors market accounts for a1‐a2%  200 R of the total residential property market  Q 150 P • Market size of the Home Furnishing Industry is INR x1  100 bn 50  E ti t d t Estimated to reach INR x2 bn in 20‐‐‐‐‐ h INR 2 b i 20 0 • Market is dominated by product a and product b 20--- -- 20--- -- 20--- -- 20--- --  Has more than z share in value terms  • Product 1, Product 2 and Product 3 such as Product 4  Home Textile Market – Segments (20‐‐) cover the largest share of home textile in the  cover the largest share of home textile in the domestic market f% e% Segment 1  India is among the major producer of product 5 in the  world Segment 2 d% Segment 3 • Can be segmented into segment 1, segment 2,  segment 3, segment 4 and segment 5 Segment 4 c% a% Segment 5  P1, P2 and P3 products are costlier than machine made  products Segment 6  P4 products are again costlier than P5 or P6 products b%Source:  HOME FURNISHING MARKET IN INDIA 2011.PPT 4
  5. 5. India is among the top three suppliers of home textiles to  the global markets Exports – Overview  Total Exports  • Export forms a key component of the overall market INR bn • Exports of Home Furnishings were worth ~ INR X1 bn 120 x% S in 20‐‐‐‐‐ 100 P Q R T  Major export markets were country 1 and country 2 80 • Product 1 is a key commodity in this space 60  P1 products are in high demand in the country 1 and 40 country 2 20  P2 products are also of great demand 0 20--- -- 20--- -- 20--- -- 20--- -- 20--- -- (Apr-Dec) Share of Segments (20‐‐‐‐‐) – by Type Market Segmentation (20‐‐‐‐‐)   Segment 1 f2% Country 1 a1% Segment 2 d2% g2% Country 2 Segment 3 e2% h2% Country 3 y Segment 4 c2% a2% Country 4 e1% Segment 5 Country 5 b1% Country 6 d1% b2% Country 7 c1% Country 8Source: HOME FURNISHING MARKET IN INDIA 2011.PPT 5
  6. 6. Drivers & Challenges – Summary  Challenges Drivers Raw material unavailability and cost Growth in Real Estate Sector Active unorganized market Growth in Hospitality Sector Market potential restricted to urban  M k t t ti l t i t d t b areas Growth in organized retail Growth in disposable income HOME FURNISHING MARKET IN INDIA 2011.PPT 6
  7. 7. Trends – Summary  Kids’ Furnishings are on  the rise  the rise Key  Trends Entry of foreign players Entry of foreign players Usage of blended fabrics  Usage of blended fabrics HOME FURNISHING MARKET IN INDIA 2011.PPT 7
  8. 8. Players in the Market (1/16)  Company Snapshot: Company 1 Corporate Information Financial Performance Headquarters City 1, Country 1  City 1 Country 1 INR bn Revenue INR bn 20 Profit / Loss S 1.0 Founded 19‐‐ 15 Q R 0.5 Home Textiles, Yarn, Paper, Chemical  10 P 0.0 Products Products 5 05 -0.5 0 -1.0 Key People Person 1 – Position 1 20-- 20-- 20-- 20-- Business Highlights Business Highlights • Formerly known as Company A1, it has now changed its name to Company A2 on Apr 18, 20‐‐ • Company A2, flagship company of the group, started its Home Textile business in 19‐‐  Is among the top ‐ global P1 product giants of the world Is among the top ‐ global P1 product giants of the world • Besides P1, P2, it also provides P3, P4 products as well as P5 • It has bagged the Award 1 for 20‐‐‐‐‐Source: HOME FURNISHING MARKET IN INDIA 2011.PPT 8
  9. 9. Thank you for the attentionHome Furnishing Market ‐ India report is a part of Research on India’s Manufacturing Industry Series.For more detailed information or customized research requirements please contact:Gaurav KumarGaurav Kumar Gagan Uppal Gagan UppalPhone: +91 33 4064 6214 Tel:  +91 22 4098 7530Email: Email:  gagan.uppal@netscribes.comResearch on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick Research on India is a product of Netscribes (India) Pvt Ltd Research on India is dedicated to disseminating information and providing quickinsights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries onAbout NetscribesNetscribes is a knowledge‐consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment &  g g f g p y p p fbusiness research, business & corporate intelligence, content‐management services, and knowledge‐software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one‐stop shop designed to fulfil clients’ profitability and growth objectives.Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the Netscribes (India) Pvt Ltd or “Netscribes” is not responsible for any loss or damage arising from use of this document This document is thesole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. HOME FURNISHING MARKET IN INDIA 2011.PPT 9