Market Research Report : Greeting Cards Market in India 2011

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The greeting cards market in India has been growing due to partnerships and strategic tie-ups with multi-brand outlets. Due to changing cultures, consumers are becoming aware of new greeting card occasions.

The report begins with the market overview section providing the sales and growth of greeting cards market. The section also includes EXIM figures for greeting cards in India.

An analysis of the drivers explain the factors for growth of the industry including partnerships and strategic tie-ups, licensing agreements, use of electronic data interchange (EDI), increased demand for customized greeting cards and emergence of greeting card occasions. The key challenges include Easy access to internet and telecom for communicating greetings and people buying presents instead of cards. Key trends in the market have also been analyzed including diversification of greeting cards players, introduction of new range of cards, promotional activities and online greeting cards with shipping charges.

The competition section provides an overview of the competitive landscape of the market. It includes a brief profile of the major players including their business highlights, investments, expansions, financials etc. The key developments section covers the major happenings in the market.

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Market Research Report : Greeting Cards Market in India 2011

  1. 1. Greeting Cards Market – IndiaApril 2011
  2. 2. Executive Summary The market is estimated to be INR XX bn in 20-- Per capita consumption of greeting cards is estimated at a low YY in 20-- Market Exports grew in 20-- as compared to 20-- due to emergence of new greeting card occasions Player 1, the leading player has a tie-ups with C 1 and C2 – both charitable organizations Drivers: PLE Partnerships & Strategic tie-ups Challenges: Emergence of greeting card occasions Drivers & Challenges SAM Licensing agreements Use of electronic data interchange (EDI) Increased demand for customized greeting People buying presents instead of cards cards Emergence of greeting card occasions Diversification of greeting card players Online greeting cards with shipping charges Trends Introduction of new range of cards Promotional activities Player 1 is Indias market leader in the social expressions industry with over a% market share in the organized sectorCompetition There are very few major players having pan-India presence Regional players largely focus on their respective geographical areas GREETING CARDS MARKET IN INDIA 2011.PPT 2
  3. 3. •Market Overview•Drivers & Challenges•Trends•Competition•Key Developments GREETING CARDS MARKET IN INDIA 2011.PPT 3
  4. 4. Greetings cards market is growing at an impressive rate Market Overview Exports (2005-10) •Greeting cards market estimated to be about ‘INR mn INR XX bn in 20-- 200 X% LE • In 20--, the industry witnessed a growth of a% in a b e sales as compared to 20-- 150 P d • Per capita consumption of greeting cards is c 100 estimated at a low b in 20-- • The industry is highly unorganized in India SAM With the advent of malls, supermarkets in major parts of the country, the market is moving towards becoming largely organized in nature 50 0 2005-06 2006-07 2007-08 2008-09 2009-10 Very few major players with pan India presence Imports (2005-10) • Greeting and Gifts industry worldwide is known as “ABCD” ‘INR mn X% d • The ABCD market is growing at l%-m% per annum in 8 c 20-- e 6 • Exports grew in 20-- as compared to 20-- due to popularity of new greeting card occasions such as Q 4 a Day, W and E Day b 2 • Imports was less as compared to 20-- due to rise in manufacturing plants 0 2005-06 2006-07 2007-08 2008-09 2009-10Source: GREETING CARDS MARKET IN INDIA 2011.PPT 4
  5. 5. Drivers & Challenges – Summary Drivers Partnerships & Strategic tie-ups with multi-brand outlets Challenges Licensing agreements improves brand Easy access to internet and telecom existence for communicating greetings Use of electronic data interchange People buying presents instead of (EDI) cards Increased demand for customized greeting cards Emergence of greeting card occasions GREETING CARDS MARKET IN INDIA 2011.PPT 5
  6. 6. Trends – Summary Diversification of greeting cards Introduction of new range of players cards Key Trends Online greeting cards with Promotional activities shipping charges GREETING CARDS MARKET IN INDIA 2011.PPT 6
  7. 7. Competition – Summary (1/2) Players Machine-made Cards E-cards Hand-made Cards Foreign Players Company 1 Company 2 Company 3 Domestic Players Company 4 Company 5 Company 6 Company 7 Company 8 Company 9 Company 10 Company 11Source: GREETING CARDS MARKET IN INDIA 2011.PPT 7
  8. 8. Greeting Cards Players in India (1/10) Company Snapshot: Company 1Corporate Information Financial Performance (Domestic) Revenue Revenue Profit Headquarters City 1 INR mn Profit / Loss INR mn 2,000 e 100 Founded 19-- 1,500 d c 50 b Product Product 1 1,000 a 0 500 Key People Person 1 0 -50 2006 2007 2008 2009 2010 Business Highlights LE • xx is Indias apex market leader in the social expressions industry with over x% market share in the organized sector • Offers its products under the x brand name through its retail stores, as well as through xx • Also exports its products to xx MP • Is the largest retail chain in India in the greeting and gifting segment with xx stores in xx cities and more than xx franchisees SA • Has exclusive licensing and marketing agreements with brands like xx,yy,zz • Has received order from a Russian Company and the order has to be supplied in next x yearsSource: GREETING CARDS MARKET IN INDIA 2011.PPT 8
  9. 9. Thank you for the attentionThe Greeting Cards Market – India report is part of Research on India’s Consumer GoodsIndustry Series.For more detailed information or customized research requirements please contact:Gaurav KumarPhone: +91 33 4064 6214E-Mail: gaurav.kumar@netscribes.comResearch on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quickinsights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries onAbout NetscribesNetscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment &business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a truevalue proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growthobjectives.Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India,Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is thesole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. GREETING CARDS MARKET IN INDIA 2011.PPT 9

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