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Market Research Report : GPS Tracking and Navigation Market in India 2011 - Sample
Market Research Report : GPS Tracking and Navigation Market in India 2011 - Sample
Market Research Report : GPS Tracking and Navigation Market in India 2011 - Sample
Market Research Report : GPS Tracking and Navigation Market in India 2011 - Sample
Market Research Report : GPS Tracking and Navigation Market in India 2011 - Sample
Market Research Report : GPS Tracking and Navigation Market in India 2011 - Sample
Market Research Report : GPS Tracking and Navigation Market in India 2011 - Sample
Market Research Report : GPS Tracking and Navigation Market in India 2011 - Sample
Market Research Report : GPS Tracking and Navigation Market in India 2011 - Sample
Market Research Report : GPS Tracking and Navigation Market in India 2011 - Sample
Market Research Report : GPS Tracking and Navigation Market in India 2011 - Sample
Market Research Report : GPS Tracking and Navigation Market in India 2011 - Sample
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Market Research Report : GPS Tracking and Navigation Market in India 2011 - Sample

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For the complete report, get in touch with us at : info@netscribes.com …

For the complete report, get in touch with us at : info@netscribes.com

The Global Positioning Systems (GPS) market was valued at INR 4.7 bn in 2009 and is expected to grow dynamically in the future. Tremendous increase in demand for tracking and navigation services from a wide spectrum of consumer segments is expected to drive the market. Domestic and foreign participation has been continuously increasing as they compete for a sizeable share in this market with high profit opportunities. Initiatives taken by the Indian Government is also expected to intensify the demand for GPS based solutions and services by a large extent.

The report begins with an introduction to GPS technology which elaborates on the overview of GPS, basic components, work model of GPS system, overview of Geographical Information System (GIS). Market overview section of the report talks about the global market and the leading international players, followed by the Indian market overview, which states drivers, trends and the market size and growth figures. The section also indicates various segments in the market, the end users and the benefits accrued to users.

Product categories section in the report talks about the various segregations of GPS products available in the Indian market. It highlights the type of users and the specific use of these devices. GPS Benefits portion enlists major advantages that can be enjoyed by users, thereby highlighting the basic features on which the purchase decisions are based upon. This report also speaks about the Mobile Phone GPS Technology wherein the possible usage of mobile GPS and its benefits have been mentioned. This is followed by a section on GPS for SMBs which explains the role of SMBs in the Indian market and the various implications of GPS within SMBs.

An analysis of the drivers explains growth factors, for each segment, such as the growth in logistics vertical, growth in radio cabs, increasing penetration of high end phones, demand from the BPO sector, entry of mapping portals, increasing sales of luxury cars and government initiatives. The key challenges identified include the lack of awareness and consumer perception, fragmented logistics sector and operational issues. The report identifies the key trends including partnerships forged by GPS device makers and automobile firms, mobile phone players providing free services and new emerging applications.

Major Players section profiles major domestic and foreign players in the market. The section lists the operational segments and business highlights of the company wherein all the major GPS based products, services and solutions have been mentioned, any major happenings or corporate activities carried out by the company has also been included. It also contains a sales intelligence section, wherein a relevant point of contact for the companies has been mentioned. Sales intelligence portion of the report will primarily play a crucial role for generating important

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  • 1. GPS Tracking and Navigation Market - IndiaOctober 2011
  • 2. Executive Summary •The Global Positioning Systems (GPS) market was valued at INR x bn in 20-- and is expected to reach INR y bn by 20-- •GPS market in India is expected to grow owing to an increased use of technology in fleet Market management, transport navigational systems and other areas •Interest shown by the Government of India to modernize the country’s basic infrastructure will further fuel growth in the market Drivers: Challenges: LE – Growth in logistics vertical – Entry of mapping portals Drivers & – Growth in radio cabs – Increasing sales of luxury cars – Lack of awareness and consumerChallenges – – Demand from BPO Sector MP Increasing penetration of high – Government Initiatives perception – Fragmented logistics sector A end phones – Operational issues Trends S •GPS device makers forging partnerships with automobile firms •Mobile phone players providing free services •New emerging applications Major GPS Vendors (Domestic) Player 1 Player 2 Player 3 Player 4Competition Major GPS Vendors (Foreign) Player 5 Player 6 Player 7 Player 8 GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT 2
  • 3. •Introduction•Market Overview•Product Categories•GPS Benefits•Mobile Phone GPS Technology•GPS for SMBs•Drivers & Challenges•Trends•Major Players•Key Developments•Strategic Recommendation GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT 3
  • 4. Retrieving information through GPS system comprises of multiple procedures GPS – Framework Constant broadcasting Work Model – GPS System of transmission signals through an internal clock •Using its internal clock system, the GPS satellites constantly broadcast transmission signals to all the operating GPS receivers on earth •Receivers after picking up the signals, store these signals and then calculate the actual distance between the satellite and itself It retrieves the time taken by the transmission signals to reach earth from the orbit for this purpose •Using a process called ‘Trilateration’ receivers estimates its exact position on the earth’s surface Receivers use a combination of minimum three satellites to calculate a two dimensional position GPS receiver picks up (latitudes & longitudes only) the signals for Calculation of a three dimensional location analysis about its (including latitude, longitude and altitude) requires location information the combination of transmission signals of at least four satellitesSource: x GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT 4
  • 5. GPS market in India is expected to grow as demand for simple and low cost solution increases GPS – Indian Market Overview • GPS market in India is at a nascent stage but is growing rapidly owing to an increased use of technology across various sectors Rapidly growing market of GPS enabled vehicles is the primary support for this market in India • Emergence of GPS oriented services from telecom companies and easily affordable GPS enabled mobile phones is further fueling growth in the market Players like Black Berry has strategically targeted the corporate segment of the market Government of India is also playing a crucial part in boosting the market, with its pipeline projects of equipping airports with GPS LE • It primarily finds its implementation across various sectors, some of the major sectors include logistics, sales, taxi and fleet management companies MP • Many local and international GPS companies have entered the market and are competing to grab a share in this market, especially in logistics for tracking cargo and trucks across India SA Market Size and Growth Estimated Segmented Share (20--) INR bn Tracking 4 c cd 4 Navigation d 3 2 b ab 1 a 0 2006 2009e 2012eSource: x GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT 5
  • 6. A whole range of GPS products meant to cater to various purposes of tracking and navigation are available Individual Use Recreational Use PLE • xxx SAM • yyy GPS Products Corporate Use Surveyor • aaa • bbbSource: x GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT 6
  • 7. Drivers & Challenges – Summary Drivers Growth in logistics vertical Growth in radio cabs Challenges Increasing penetration of high end Lack of awareness and consumer phones perception Demand from the BPO Sector Fragmented logistics sector Entry of mapping portals Operational issues Increasing sales of luxury cars Government Initiatives GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT 7
  • 8. Growth in logistics sector has resulted in demand for vehicle tracking devices based on GPS technology Growth in logistics vertical Impact • Logistics service providers are now increasingly adopting vehicle-tracking system for better fleet management • Courier service firms are tracking their shipments using GPS technology These systems continuously monitor shipment location and can provide information to the transporter E directly in case of any change of plan PL Fleet managers are in a position to monitor all activities of workers, over speeding, route deviation etc. The driver in turn can access emergency service in case of sickness and accident Tracking and logging details of vehicles over large geographies such as cities, states or even across countries, is assimilated and analyzed via GIS AM Gati, one of Indias leading logistics players, already has more than hundred intercity trucks enabled with S GPS, and it is planning to equip around 1,000 intercity fleet with GPS Growth in Logistics Sector Growth in Courier Industry INR tr INR bn d 2 e d 3 c b a c 2 1 a b 1 0 0 20-- 20-- 20-- 20-- 20-- 20-- 20--Source: x GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT 8
  • 9. Major Indian Players (1/14) SAMPLE State 1 Company Name Sales Intelligence Business Description xyz Name: xxx • Based in xxx, the company offers GPS based vehicle E-Mail: xxx tracking system, and handheld mapping systems • It offers its cellular network based vehicle tracking Phone: xxx system under the brand name xxx Can be effectively used for xxx and xxx • The company also offers an extensive range of handheld all weather GPS receivers, meant for various Address: xxx mapping and navigation purposes abc Name: xxx • Headquartered in xxx, the company extends its services E-Mail: xxx in the field of fleet management wherein it provides state of the art technology to enhance tracking and monitoring of vehicles Phone: xxx • The company offers its product, xxx’ which is capable of handling a huge gamut of fleet with utmost efficiency It also has an human resource management system module incorporated in it Users can also avail the ‘GEOFENCING’ so as to create virtual boundaries for the vehicles Systems are enabled to represent multiple vehicle locations on Address: xxx a single screen Also provides the user to track, location, speed and distance traveled by the vehicle at any given point of timeSource: x GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT 9
  • 10. Key Developments SAMPLE Products Launches Date Development Oct 20-- Xxx yyy zzz … Collaborations Date Development May 20-- Abc def ghi…Source: Press Articles GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT 10
  • 11. Strategic Recommendations xxx xxx •xxx PLE SAM yyy • yyy GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT 11
  • 12. Thank you for the attentionThe GPS Market – India report is a part of Research on India’s Telecommunications Series. Formore detailed information or customized research requirements please contact:Kalyan Banga Our other offerings in the Telecom Series: •3G Market in India 2011Phone: +91 33 4064 6215 •Telecom Market in China 2011E-Mail: kalyan.banga@netscribes.com •Smartphone Market in India 2011 •Telecom Towers Market in India 2010Gagan Uppal •VoIP Market – IndiaPhone: +91 22 4098 7530 •Telecom Towers – IndiaE-Mail: gagan.uppal@netscribes.com •Mobile Value Added Services - IndiaResearch on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quickinsights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries onAbout NetscribesNetscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business &corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base.Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives.Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd.or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and priorpermission is required for guidelines on reproduction. GPS TRACKING AND NAVIGATION MARKET – INDIA.PPT 12

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