Gaming Industry - India - Sample
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Gaming Industry - India - Sample

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India has emerged as a one-stop destination for game development with outsourced services constituting 80% of total market. The market for gaming development in India is expected to witness growth of ...

India has emerged as a one-stop destination for game development with outsourced services constituting 80% of total market. The market for gaming development in India is expected to witness growth of 37% p.a. and reach INR 14 million by 2012. Mobile gaming is likely to dominate the market with its share in the total Indian gaming market expected to increase from 63 % in 2008 to 71% by 2012.

The report provides a snapshot of the gaming market including all segments - mobile, online, console and PC gaming. It provides a quick overview of the market with estimated market size, growth rate and revenues split. An analysis of drivers reveals that increase in disposable income, favourable demographics, cost competitiveness, proliferation of internet, increasing PC & mobile penetration and growth immobile value added services is driving growth in this sector. The key challenges identified include poor broadband quality, high piracy rate, manpower management, high duty rates in consoles, handset compatibility and revenue sharing issues in mobile gaming.

Future trends identified include localization of content, new payment mechanisms, rise in popularity of Rise in Popularity of Massively Multiplayer Online Game (MMOG), Creation of gaming zones/ Organized Cyber Café chains and investments by gaming firms in India. The competitive landscape identifies major game development companies and gaming portals in India including their business overview and work portfolio. The report also provides details of the private equity investments and key developments in the sector.

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Gaming Industry - India - Sample Gaming Industry - India - Sample Presentation Transcript

  • Gaming Industry - India July 2009
  • Executive Summary SAMPLE Market Drivers & Challenges Trends Competition
      • Indian gaming industry is valued at INR X bn in 2008 and is expected to reach INR Y bn by 2012
      • Outsourced services constitute x% of the market
      • The market comprises of four segments - Mobile , Online , Console and PC
      • Mobile gaming is the largest segment with x% share in 2008
      • Creation of gaming zones/ Organized Cyber Café chains
      • Rise in Popularity of Massively Multiplayer Online Game (MMOGs)
      • Localization of games/content
      • New payment mechanisms
      • Major clients for Indian gaming firms include game publishers, console makers , telecom operators and gaming portals
      • Online segment includes online gaming portals, ABC is leading player in this segment
      • Console segment comprises of gaming console makers like AA, BB and CC
      • PC gaming segment comprises of game publishers like A, B and C
      • Drivers:
        • Increase in disposable income
        • Favorable Demographics
        • Cost competitiveness
        • Increasing PC penetration
        • Proliferation of Internet
        • Increasing Mobile Penetration and growth in MVAS market
      • Challenges:
        • Broadband Quality
        • High Piracy
        • Manpower Management
        • High Duty rates in Consoles
        • Handset compatibility
        • Revenue sharing issues in mobile gaming
    • Market Overview
    • Drivers & Challenges
    • Trends
    • Competition
    • PE Investments
    • Key Developments
  • India has emerged as an ideal destination for game development
    • Gaming Industry is at a nascent stage in India but has a great potential to grow
    • India has emerged as a key destination for game development
    • Increased penetration of mobile phones and personal computers has helped in rapid growth of Indian gaming industry
    SAMPLE Mobile Gaming x% Console Gaming y% Online Gaming z% PC gaming w% x% Outsourced Services Original Content Development y% Gaming Market Overview Market Size and Growth Segments and Share Source: Outsource2India” India: Destination Next for the International Gaming Industry” ; Indiantelevision.com “BW Marketing White book” 2009-10 ; “Indian gaming industry to hit $ 300 million by 2009” May 2007; X 2008 Y 2012 x% INR bn Revenues split x% y% z% w% 2008 2012
  • Free game downloads dominates mobile gaming
    • India constitutes only x % of the global mobile gaming industry
    • Mobile gaming market expanded with the penetration of GPRS enabled mobile phones and reduction in GPRS access charge
    • Leading game developers in mobile gaming segment include Paradox Studios, Indiagames Ltd. and Mobile2Win
    SAMPLE x% 1 to 3 times in a month  y% At least once a week z% Almost daily x% Free downloads y% Paid downloads Overview Market Size and Growth Break-up of free vs paid downloads Source :Telegraph” Mobile operators game for new money-spinner" February 2005; Telecom India daily “Insights on Mobile Gaming in Urban India” 2009; Outsource2India” India: Destination Next for the International Gaming Industry” ; India Games.com “Dynamics of Indian Mobile Industry”; ciol.com” India, seriously playing games!” June 2005; “BW Marketing White book” 2009-10 A 2008 B 2012 x% INR bn Mobile Gaming Frequency of playing games (urban users)
  • Cost Competitiveness Proliferation of Internet Increasing Mobile Penetration and Growth in MVAS Market Drivers Increase in Disposable Income Favorable Demographics Increasing PC Penetration Manpower Management Broadband Quality Challenges High Piracy High Duty Rates in Consoles Gaming Devices and Titles Handset Compatibility and Revenue Sharing issues in Mobile Gaming
  • Trends Rise in Popularity of Massively Multiplayer Online Game (MMOGs) Localization of Content Creation of Gaming Zones/ Organized Cyber Cafe chains New Payment Mechanism
  • Large number of gaming software developers have emerged in India
    • ABC is estimated to have x % share in the Indian online gaming market
    • In the mobile gaming space
      • Amongst service providers A leads with x% share in downloads
      • Amongst Portals B lead with y% share
    • AA leads with x% share amongst all console hardware
    • Global gaming companies like A and B have set up offshore centers in India for game development, while AA is scouting around for a JV
    • Profit Margins in gaming industry
      • Online games: x%
      • Gaming Software Titles (PC and Console): y%
      • Console Hardware: z%
      • Mobile Games: v%
    SAMPLE Competition Overview Source: Channelworld.in“ EA to Capture the Indian Gaming Market” September 2008 ; Contentsutra “Zapak Claims 70-75 Percent Marketshare” April 2008 ; India games.com “Dynamics of Indian Mobile Gaming Industry” 2007; Telecom India daily “Insights on Mobile Gaming in Urban India” 2009 ; “Sony to Offer new PlayStation 3 to Indian Gamers “November 2007 ; Financial Express “Web cafes to drive gaming growth “ March 2007; “Gaming Comes To The Fore” April 2008 Major Players
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    Online Gaming
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    Mobile Gaming
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    Console Gaming
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    PC Gaming
  • Thank you for the attention About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. The Gaming Industry report is a part of Research on India’s Media and Entertainment Industry Series. For more detailed information or customized research requirements please contact: Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. Natasha Mehta, CFA Phone: +65 8448 0449 E-Mail: [email_address] Gagan Uppal Phone: +91 98364 71499 E-Mail: [email_address] Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on