Radio stations generated revenue of INR 8 bn in 2008; expected to reach INR 18 bn by 2012. Share of Radio advertising was 3.3 % in 2008; expected to reach 4 % in 2012.
The report provides a snapshot of the market. Privatization of Radio discusses phase I and phase II rounds of FM licensing in India. An overview gives a quick picture of the market with estimated advertising revenues and share, and profile of advertisers on radio. An analysis of drivers reveals that increasing radio listener base, favourable demographics, opportunities in Phase III expansion, political advertising, increasing advertising by small local brands and introduction of new performance measurement tool is driving growth in this sector. The key challenges identified include royalty, lack of content differentiation, Government Regulations, low share of ad spend and bargaining tactics used by advertisers.
The report identifies the current market trends including emergence of visual radio, satellite radio, community radio, internet radio, sales alliances and players going niche. The competitive landscape profiles the major players in this sector in terms of business description, number of FM stations and FM frequencies of each player. The report also provides details key developments in this sector.