Fitness Equipment Market India Sample

Fitness Equipment Market - India April 2009

Executive Summary SAMPLE Market Drivers & Challenges Trends Competition

Estimated worth INR XX bn in 2008; Expected to reach INR YY bn by 2012

Annual growth rate of a%

Key segments : Home segment and Institutional segment

Types of fitness equipments : Cardiovascular Equipment and Weight Training Equipment

Health chains enter equipment retailing market

Emergence of new distribution channels

Introduction of innovative products

Market is dominated by foreign brands like A,B and C

Foreign equipment brands have distribution tie ups with Indian companies

A large number of importers and small players compete for a share in the Indian fitness equipment industry

Drivers:

Indians becoming health and fitness conscious

Growing demand from companies

Entry of foreign fitness chains/clubs

Reduction in prices and import duties

Real Estate boom

Challenges:

Lack of R&D facilities in India

Lack of consumer confidence in Indian equipments

Lack of good fitness trainers

Lack of space in residential complexes

Market Overview

Drivers & Challenges

Trends

Competition

Key Developments

Fitness equipment industry has a huge growth potential as only a fraction of urban India practices workout regularly SAMPLE Overview Market Size and Growth Segment share Source: U 2006 V 2007 W 2008 2010 Z 2011 B 2012 a% X 2009 Y INR bn Home segment u% Institutional segment v%

Fitness equipment market worth INR XX bn in 2008

Fitness equipments can be classified as –

Cardiovascular Equipments: Treadmills, Stationary bicycles, Stair climbers, Rowing machines, Elliptical cross-trainers

Weight Training Equipment: Weight lifting machines, barbells , various types of benches bars and racks

Industry has huge growth potential as only b% of the urban Indian population regularly practices workout

Demand for fitness equipment is attracting companies from US, Australia and Europe

Drivers & Challenges Reduction in Prices and Import Duties Growing Demand from Companies Entry of Foreign Fitness Chains/ Clubs Real Estate Boom Indian becoming Health and Fitness Conscious Drivers Lack of Good Fitness Trainers Lack of R&D Facilities in India Lack of Space in Residential Complexes Lack of Consumer Confidence in Indian Equipments Challenges

Key Trends Trends Health Chains enter Equipment Retailing Market Introduction of Innovative Products Emergence of New Distribution Channels

Foreign Players (1/2) SAMPLE Source:

X fitness has tied up Y for distribution

It has a tied up with Z to offer finance loan to consumers upto INR XX mn

It is now planning to set up x company-owned showrooms in India at an investment of INR YY mn

Treadmills, elliptical cross trainers, exercise bikes, summit trainers, home gyms and racks E

Z distribute its products in India through distributor Y

Treadmills, Elliptical Trainers, Exercise Bikes, Ascent Trainer D

X is distributing its products in India through Y

X is introducing latest technology products in India based on its expertise in biomechanics, ergonomics and physiology

Treadmills, cross trainers, exercise bikes and various plate loaded equipment C

B has a tie-up with Y for distribution in India

Home gyms, functional trainers, free weight systems, free weight machines, benches and racks, weights and dumbbells B

It has appointed X as its marketing partner in India

A is looking for growth in Tier I and II cities in India

Tread mills, cycles, muscle trainers, Ellipticals and Rowers A India Strategy Products Foreign Player

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