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Market Research Report : Fertilizers Market in India 2010



For the complete report, get in touch with us at : info@netscribes.com ...

For the complete report, get in touch with us at : info@netscribes.com

The usage of fertilizers in India has been a very old phenomenon owing to the large scale production of a variety of crops. India being an agro-based country, agriculture is a very important part of the livelihood of a large section of the population. This ever increasing population has put a tremendous pressure on the availability of food grains. This phenomenon is in turn boosting the fertilizers market. Government regulates a large portion of this sector and provides the second largest amount of subsidies to the players. Players are rapidly increasing their production capacities of fertilizer manufacturing plants and so the market is set to boom in the near future. Players in the market are utilizing foreign technologies as well, and are devising better products to suit the crop production and increase the per hectare productivity.

The report begins with an introduction to the fertilizer market indicating the types of fertilizers in India. The market overview section provides details about the consumption levels of fertilizers in terms of nutrients and the segmentation of the nutrients widely used in India for crop production. The production level of such fertilizers in nutrient terms has been indicated along with the import figures of the nutrients. This is followed by the description of the kinds of fertilizer products used in India with the existent nutrients. Their production and consumption levels have been highlighted.

An analysis of the drivers explain the factors for growth of the industry including large subsidies, lack of sufficient usage of fertilizers, growing investments in the fertilizer industry and increasing food grain production. The key challenges identified include price hike of natural gas, unavailability of raw materials and volatile international prices and growing use of micro irrigation systems. The major government bodies regulating this sector have been described with their key roles, activities and functions. Policies of government in form of the new Nutrient based Subsidy Policy (NBS) have been included. The key incentives provided by the government have been analyzed with the key initiatives that the government has taken to boost the overall sector. Key trends identified in the market have been highlighted including water soluble fertilizers, investments from technology providers & players and increasing joint ventures.

The competition section provides an overview of the competitive landscape in the industry illustrating the share of players in terms of Urea production capacities. It also includes a detailed profile of the major players in the market including their financials. The key developments in the sector over the past year have been highlighted.



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    Market Research Report : Fertilizers Market in India 2010 Market Research Report : Fertilizers Market in India 2010 Presentation Transcript

    • Fertilizers Market – India October 2010
    • Executive Summary Fertilizer production in India, nutrient-wise, was X mn tonnes in 20-- Fertilizers are primarily created using 3 nutrients, Nutrient 1, Nutrient 2, and Nutrient 3 Market X fertilizers with Product 1 are the most extensively consumed fertilizers in India Growth in the market has been propelled by favourable policies by the government LE Drivers: Challenges: Large subsidies P Price hike of natural gas Drivers & Lack of sufficient usage of fertilizers Unavailability of raw materials and volatile M Challenges Growing investments in the fertilizer industry international prices A Increasing lifestyle diseases and therapies Growing use of micro irrigation systems S Increasing food grain production Govt. bodies and associations like X, Y and Z are aiming to provide lucrative opportunities to Govt. players in the market by efficiently regulating the usage of fertilizers Regulations & Recent launch of Policy X provided a major thrust to the market in the form of subsidies Initiatives Govt. is also promoting indigenous production of fertilizers to reduce dependence on imports Water soluble fertilizers (WSF) Trends Investments from technology providers & players Increasing joint ventures Market is highly competitive with major companies battling for increased market share Competition Players are also actively expanding their production capacities and are also reviving their plants Company 1, Company 2 and Company 3 are some of the major X producers in the Indian market FERTILIZERS MARKET IN INDIA 2010.PPT 2
    • •Introduction •Market Overview •Drivers & Challenges •Government Regulations & Initiatives •Trends •Competition •Key Developments FERTILIZERS MARKET IN INDIA 2010.PPT 3
    • Consumption of fertilizers has been gradually increasing with rising demand for food Overview Consumption of Fertilizers (Nutrient-wise) • Fertilizer consumption in India has risen steadily mn tonnes Segment 1 owing to the increasing need for food grains to feed z% s Segment 2 p r India’s large population q l% Segment 3 LE p i% State 1, 2,3,4,5,6,7 are the largest consumers of fertilizers o f% c% k% Overall h% P X-based Product Z accounts for more than half of the e% consumption n b% fertilizer consumption because of heavy government is set to grow M subsidies m at a CAGR of X% till 20XX- • Growth in the Indian industry has been largely due to g% j% A a% d% XX l S the policies pursued by the government 0 2006 2007 2008 2009 Fertilizers Consumption (20-- - --) Fertilizers – Segmentation (Nutrient-wise) Country 1 A% Fertilizers Segment 1 Segment 2 Segment 3 B% Others Source: FERTILIZERS MARKET IN INDIA 2010.PPT 4
    • Urea is the most extensively produced and consumed fertilizer in India Fertilizer Products – Overview Production of Fertilizer Products •Product 1 is the cheapest and most overused mn tonnes Segment 1 fertilizer in India z% Segment 2 s y Segment 3 There are three types of urea plants — X-based, Y- LE x f% based and Z-based r c% e% P •Major companies like Company 1, 2, 3 and 4 b% are the leading producers of Urea in India q •Apart from Product X, the major fertilizer products used in India are Y, Z, A and B SAM There are X grades of Z complex fertilizers in India •Availability of raw materials and intermediates p 0 a% 2009 d% 2010 has been a major bottleneck in the domestic Consumption of Fertilizer Products production of fertilizer products mn tonnes y% Segment 1 During 20XX-XX, the imports of fertilizer products P q Segment 2 t was Z mn tonnes l% Segment 3 s i% •Furthermore, excess consumption of fertilizer h% k% r products has led to a large import market q •It costs up to USD X bn to set up a Z MT p g% j% fertilizer plant 0 2009 2010 Source: FERTILIZERS MARKET IN INDIA 2010.PPT 5
    • Drivers & Challenges – Summary Challenges Drivers Price hike of natural gas Large Subsidies Unavailability of raw materials and volatile international prices Lack of sufficient usage of fertilizers Growing use of micro irrigation systems Growing investments in the fertilizer industry Increasing food grain production FERTILIZERS MARKET IN INDIA 2010.PPT 6
    • Trends – Summary Water soluble fertilizers (WSF) Key Trends Investments from Increasing joint ventures technology providers & players FERTILIZERS MARKET IN INDIA 2010.PPT 7
    • In spite of high regulations in the sector, many players are competing for larger market share Overview X Production – India (20-- - --) •Currently, there are X large size fertilizer units in India manufacturing a range of A, B and C LE fertilizers Of these, P units produce Product 1, Q units P produce Product 2 and 3, R units produce low Company 1 analysis straight Z fertilizers Company 2 M k% j% a% Company 3 •In spite of tight regulations, there are many companies vying for a larger market share SA •Lack of fresh investments and price control has for long affected the financial strength of h% g% i% b% Company 4 Company 5 Company 6 Company 7 the companies Company 8 However, new policies and further liberalization is f% Company 9 expected to benefit the sector and increase e% Company 10 competition c% d% Others •Growing investment from private players in the market for capacity expansion and entry of newer players will increase competition Source: FERTILIZERS MARKET IN INDIA 2010.PPT 8
    • Major Players (1/24) Company Snapshot: Company 1 Ltd. Corporate Information Financial Performance Revenue Headquarters State 1 Revenue Profit INR mn Profit / Loss INR mn Founded 19-- 2,000 150 1,508.6 Multi-micro nutrient fertilizers, 1,500 1,114.7 100 Products chelated micro nutrient fertilizers, 1,000 1,016.7 727.4 specialty soluble fertilizers 50 500 Key People MR. A – MD, Chairman 0 0 2007 2008 2009 2010 Business Highlights • It engages in the manufacture of X and other nutritional products for plants and animals in India • Produces various products including plant nutrients, insecticides, and veterinary products • Also produces fertilizers of various quality, anti-bacterial products for agricultural use, and nutritional products for animals • It markets its products through super distributors, distributors, marketing agents, and dealers/retailers Source: SAMPLE FERTILIZERS MARKET IN INDIA 2010.PPT 9
    • Thank you for the attention The Fertilizers Market – India report is part of Research on India’s Agriculture Industry Series. For more detailed information or customized research requirements please contact: Gagan Uppal Gaurav Kumar Phone: +91 22 4098 7530 Phone: +91 33 4064 6214 E-Mail: gagan.uppal@netscribes.com E-Mail: gaurav.kumar@netscribes.com Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. FERTILIZERS MARKET IN INDIA 2010.PPT 10